By April 14th, USPS Informed Delivery™ will be available in all ZIP Codes spanning the United States.
Customers will be able to view household mail – Even while traveling!
Now your direct mail message will be even MORE visible to your customers!
With this optional Informed Delivery™ service from USPS, up to 10 mail piece images will arrive in morning email, which can be viewed on any computer or smartphone – but there’s more: USPS customers will be able to view additional images on a personal online dashboard in the same place packages are tracked! Even while traveling; as long as they have email or online access, people will be able to see images of many of the mail pieces which will be delivered to their mailbox.
“To automate the sortation and delivery of mail, USPS® digitally images the front of mailpieces that run through our automation equipment. Now we are using those images for a second purpose: to provide digital notifications to users in advance of the delivery of physical mail.” -USPS.COM
How can I sign up for images of my mail with USPS Informed Delivery™ to view snapshots similar to what direct mail recipients will see?
How does the weather affect consumer purchase decisions?
Targeting Weather Changes for Your Direct Mail Campaigns: Right on par with economy fluctuations, surprising as it may seem, weather plays a huge role in impacting consumer purchasing decisions. It affects the emotional state, which in turn drives choices on what to purchase, and dictates how much people are willing to spend. The effects go far beyond the obvious examples like cold beverages selling on hot days, and rain coats when it’s raining.
Weather influences practically every consumer purchase decision. What we eat, our choice of clothing, the type of car we drive and what house we buy, can all be predicted and determined by studying fluctuations in the weather. Understanding this relationship can have a huge benefit for brands and performance marketers. Weather data can be leveraged to market products at precisely the most profitable time, and in the manner which will have the most impact. By studying the weather forecasts for in-home dates, and by choosing a solid direct mail provider who can guarantee fast turnaround, it’s possible to gain a great competitive advantage.
Weather affects consumers on 3 levels — method of purchasing, mood, and choice of products:
The Effect of Weather on Method of Purchasing
On the most basic level, weather affects the channels consumers use to make their purchases. For example; during warm sunny days, traditional brick and mortar shops often enjoy more in-store foot traffic, whereas periods of inclement weather tend to increase traffic to online domains. However, much also depends on seasonality, industry and the type of product(s) offered. Studies have found that on wet or cold days there was an average 12% increase in web traffic for retailers in home & furniture, wholesale, and clothing industries as compared to traffic on warm sunny days. However, oddly enough, there was no real significant difference for “big box” type retailers. Because weather driven demand can really vary with the type of industry, it is crucial that advertisers have insights on how
Successful Installation of an Additional Bizhub PRESS 2250P at PrimeNet’s Minnesota Direct Mail Facility Boosts Productivity Yet Again!
Shakopee, MN – March 5, 2017 – PrimeNet is pleased to welcome its latest addition to our Minnesota direct mail facility. With such great success at our Florida Headquarters since installation in November of 2016, we’ve made the decision to add yet another bizhub® PRESS 2250P monochrome digital press to our team of printing equipment. As a result of this milestone, we look forward to sharing success with our current clients, expand the scope of their services and grow their sales revenue even further. Konica Minolta’s models address the expanding need for high-performance, power-efficient, cost-effective demands of print mail facilities such as PrimeNet.
“Developed by combining two bizhub PRESS 1250P engines in a single space-saving design, the digital press is an ideal solution for print professionals that demand the highest levels of performance and productivity. The bizhub PRESS 2250P builds upon the successful technology of the bizhub PRESS 1250 series, which includes LED imaging and Simitri HD toner for true 1200 x1200 dpi print resolution.” -Direct from Konica Minolta
Printing at up to 250 duplex impressions per minute (15,000 per hour), the 2250 is able to easily handle long-run digital printing for improved turnaround times on all print jobs. In addition to ultra fast output, the PRESS delivers accurate registration and the best Black&White image quality available, and can also support a vast array of paper types and weights, plus a broad range of inline finishing options.
Clever, Newly Designed Products Make the Most of Your Message!
When it comes to marketing your business, fresh new approaches to attract customers are always a smart idea! Personalized Punch-Out Cards with the ‘right offer’ are a clever way to get new and repeat business! When popped out, the card is a simple portable reminder to your customers how they will immediately benefit from visiting your business, and the custom savings voucher inside acts as a great tool to solidify your message and rapport.
Your license plate panel can be customized to your specific state or even your own company branding. This versatile design offers plenty of space for several elements, including three separate calls to action: custom voucher, punch-out card and a contest of your choice, thus boosting your chances for new business.
Creative Direct Mail is Always a Smart Choice.
Why? RESULTS! Our team will gladly work with you to build the perfect program centered around this type of campaign which will bring you the results you want while remaining well within your marketing budget. You have many options when it comes to your next direct mail program, so if you are looking to try something different – Something that WORKS – Ask about PrimeNet’s Die-Cut UV License Plate w/Punch-Out Card & Check Insert!
Save some$$ GREEN $$and draw positive attention to your business!
Magnet postcards are a fabulous way to keep your name in front of your new and existing clientele. And – The entire month of March, is a great time to get rolling with your spring direct mail campaigns because it’s a new season for deals!
AND BY THE WAY: We will customize to ANY industry!
Why advertise my business for St. Patrick’s Day?
Holidays present wonderful opportunities to advertise your business since your customers will be LOOKING for deals around that time! We know from experience that people who are already keeping an eye out for holiday specials are the most likely candidates to give you their business. St. Patrick’s Day in particular is near the transition to SPRING, and what better time to advertise your Springtime Specials than to introduce your holiday deals!
Here is What’s Included:
• Full-Color, 2-Sided 6″x9″ Postcard • Affixed Magnet • Dedicated Account Manager • Resident List • Custom Postcard Design • Mailer Personalization • Print Production • Mail Delivery • Postal Receipts & Delivery Reports
When you have an eye-catching mailer as part of your advertising campaign, potential customers will pause to look. Now, imagine what happens when they’ve already become familiar with the message BEFORE they’ve taken it from the mailbox?
Because people are naturally comfortable with familiarity, PrimeWARM online ads play on that to provide an added boost to response rates. By the time customers receive their postcard, letter or self mailer, it will not be the first time they are seeing your message, and they are much more likely to act!
Market Dominant Price Change has Been Approved by PRC
The U.S. Postal Service recently approved a slate of newly proposed Mailing Service price changes which has been approved by the Postal Regulatory Commission (PRC). These new rates are scheduled to go into effect on January 22, 2017. The proposed price adjustments for First-Class Mail®, Standard Mail®, Periodicals and Package Services are within the price cap in U.S.C. § 3622(d) and are consistent with, or justified by an exception to, the workshare discount limitations in 39 U.S.C. § 3622(e). The PRC also concludes that the proposed classification changes for these classes are consistent with applicable law and regulations. The new 2017 Postage Rates Chart can be found here.
Which Postal Rates Are Increasing?
First-Class Mail® Letters: $0.47 to $0.49
First-Class Mail Flats: $0.94 to $0.98
First-Class Mail Parcels (Retail): Overall 0.624 percent price increase; parcels between 0 to 4 oz. will continue to cost $2.67
Single Piece Metered Letters: $0.465 to $0.46; this brings the discount to $0.03 off the price of stamped letters, an increase from the current half-cent discount and two cents more than when such discounts were initially announced.
Overall prices for Presorted Letters/Postcards are decreasing slightly, by 0.250 percent, exclusively due to the reduction in the price of 5-Digit Automation Letters.
Today, First-Class mailers that presort their mail can send up to 2 ounce letters for the same price as a 1 ounce letter. The USPS is proposing to extend the 1 ounce price all the way up to 3.5 ounces. Mail more for the price of only 1 ounce!
PrimeNet is proud to announce the arrival of their latest equipment addition:
The Kirk Rudy MatchMate & Vision System…
…brings even more value to your direct mail campaigns by reducing error rates and keeping costs low for all!
• Improves quality & accuracy by ensuring integrity throughout the printing process • Increases productivity and lower costs by reducing errors • Supports closed envelopes by using readers before folders, turnovers and inserters • Extends the functionality and integrity of current applications by adding MatchMate into an existing print system
MatchMate is an incredibly flexible piece of direct mail production equipment which can be used with virtually ANY machine. The MatchMate software allows this machine to be laid out in a custom configuration to enable MatchMate to track products throughout the entire process, reducing error rates and keeping costs low for our valued clients.
PrimeNet has over 50 years of experience creating highly effective direct mail campaigns for businesses all over the United States. Our mailing list expertise will ensure your bulk mail is targeting only the most qualified prospects. When it comes to direct mail marketing with proven returns, make PrimeNet the first choice for your business!