4 customizations that produce a winning mailer
Date: April 19, 2012
With digital direct mail marketing, you can make each postcard offer unique. The more targeted the offer, the better the response.
Here’s an example (below) of how we use digital customization in selling cars. Does it work? You bet. Our customers are coming back for the variable capabilities we provide time and time again.
Why does it work? Take a look at the illustration, below. There are 4 key places (shown by callouts) that are customized. We start by knowing the year, make and model of the prospect’s car, because they had purchased that car from the dealer.
By adjusting the deadline of the sale and personalizing the message, the dealership assures the prospect that “we presently have buyers interested in purchasing” your vehicle. The offer is sweetened by bulleted extra payments or discounts-if the prospect acts NOW!
We can apply this success story to many other vertical markets. Call us and we’ll be happy to share some of our secrets.