What are the trends in direct marketing ? Here’s our take:   1. Blended marketing. Direct marketers continue to seek a balance between traditional (print and mail) and online marketing. To avoid the spam trap on the electronic side, marketers are leaning toward …

With all of the U.S. Postal Service financial problems, you need control over delivery timing and PrimeNet is positioned to do just that!   Because we have a U.S. Postal Service “full service provider” at our onsite mail facility, we can more accurately …

How many incredible direct mail pieces are wasted because they are sent to a lousy list that costs too much per record, misses out on postage savings, and goes to the wrong people?   The truth is, good list buying requires a pro. …

As far as I’m concerned, if you aren’t targeting your message and your creative to each customer, you are going to see your cross-selling conversion slip. We do postcard marketing for a furniture store marketer, and he tracks the last transaction of each …

More and more, our PrimeNet customers are placing QR (Quick Response) codes on their direct mail pieces to connect the direct mail piece to online content. Here is a common use: Simply use the QR code to connect to a landing page with …