What a stupid question, you may be saying. After all, my company is safe.   That’s all well and good, but do you have vendors you depend on who are in hurricane alley across the southern part of the U.S.? Or, for that …

What are the trends in direct marketing ? Here’s our take:   1. Blended marketing. Direct marketers continue to seek a balance between traditional (print and mail) and online marketing. To avoid the spam trap on the electronic side, marketers are leaning toward …

With all of the U.S. Postal Service financial problems, you need control over delivery timing and PrimeNet is positioned to do just that!   Because we have a U.S. Postal Service “full service provider” at our onsite mail facility, we can more accurately …

How many incredible direct mail pieces are wasted because they are sent to a lousy list that costs too much per record, misses out on postage savings, and goes to the wrong people?   The truth is, good list buying requires a pro. …

As far as I’m concerned, if you aren’t targeting your message and your creative to each customer, you are going to see your cross-selling conversion slip. We do postcard marketing for a furniture store marketer, and he tracks the last transaction of each …