Corny works. Introducing our famous license plate mailer
Date: May 7, 2012
Our “license plate” car sale mailer™ is incredibly successful…and, we admit, a bit corny. It’s so good, we had to trademark it. What’s even better, we can adapt this to you needs, even if you’re selling something other than cars. More on that in a bit.
Here’s what it looks like in the mailbox: We use the license plate of the state where the dealer is located. And we put the last name of the recipient boldly in the middle of the plate. The date is current.
Then, on the reverse side (it opens for even more content), we show the car we think they want to buy (yes, we know that information) and hint that we want to buy-back their current car. Plus, they get a “winning number.” If they come in during the sale, they get a prize, even if they don’t buy anything.
We have new software from Xerox, called XMPie, that lets us adapt this winning concept to other categories.
• Selling computers? Put the prospect name on a computer screen, and it looks VERY REAL.
• Selling desserts? Write the prospect’s name in coffee bubbles on the surface of coffee in a cup.
• Garden center? Write the prospect’s name in flowers.
• Financial dinner? Write the prospect’s name on a place card on a dinner setting.
Personalization, if done correctly, boosts response and sales. Our license plate mailer beats control mailers by 8%. Call us!