Digital direct mail serves up the right car for John
Date: April 26, 2012
Hint: we know the answer. Let’s see if you can figure it out.
With our digital direct mail marketing capabilities, we know how to serve up the right offer to the right person at the right time. The result: response rates that are triple what you’d see from just plain REALLY GOOD DIRECT MAIL!
For example, we help auto dealers send sale postcards to prospects. But they aren’t any old postcard offer. The offer changes for each recipient, based on what we know about them.
So, here’s what we know about “John:” He drives a Honda that has 80,000 miles on it. He’s married and just started a family. He reads outdoor magazines from the Sierra Club and likes to camp. Which offer did he receive?
I bet you guessed the Odyssey. Nope. Only one child, and a first child, so research told us he’d want a CR-V. That’s the offer he got. That’s what he bought. But his next door neighbor, a Ford truck owner, got the Ridgeline offer and bought that AFTER seeing John come home with a new CR-V.
We can customize your offers, too. And drive up response. Give us a call.