Door Hangers – A Cost Effective Direct Marketing Tool.
Door hanger marketing is often an ignored direct marketing tool even though it offers value and opportunity to businesses who are targeting a specific service area.
Door hangers are inexpensive to print, require no postage and can be part of a highly effective marketing program for any industry. Door hanger advertising works WONDERFULLY for the Home Improvement industry i.e.: heating & air, roofing, remodeling, landscaping, lawn maintenance, and many others.
Whether you are bidding on a job, doing a repair, or on a scheduled service visit; having your technician or representative place door hangers on just 10-15 homes around the appointment will increase your business in a concentrated area.
Benefits of Door Hanger Marketing:
- Cost effective direct marketing program.
- Generates new business, increases your client base and creates name recognition in a targeted area.
- Saves you money by reducing mileage and gas expenses on your vehicles.
- Reduces drive-time, thus saving you money on drive-time compensation, and allowing more time for appointments.
Tips for creating an effective Door Hanger Campaign:
- Determine the specific purpose of your door hanger; What are you trying to accomplish?
- The creative; Make your door hanger eye-catching. Today more than ever, it is important to include high quality, 4-color photos or art.
- Like a direct mail post card, you should include a deadline or a place to add a deadline. Use one side for art and your message, and the other for offers.
- The message; Less is more. Be simple and clear with bold headlines focused on your offer.
- Establish the expectation for your team members of delivering 10-15 door hangers around each job.
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If you are interested in Door Hanger Marketing, please contact us at PrimeNet 1-800-826-2869. With our custom designed services and expertise with vibrant eye catching 4 color graphics we will capture the attention of your target audience.
