This summer’s Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2 percent postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards with a 2D barcode that can be read or scanned with a mobile device. The mobile barcode must direct the recipient to either a mobile-optimized purchasing site or a mobile- optimized and personalized web page/URL (PURL) that is tailored to an individual. For program information, click here.

Registration and Promotion Dates
The promotion runs July 1 through August 31, 2012. Registration will remain open through August 30 and must be completed at least 24 hours in advance of mailing.

Mail Service Provider Registration Begins June 10
Beginning June 10, 2012 with the PostalOne!® Release 31 deployment, mail service providers interested in the electronic documentation (eDoc) enrollment feature using mail.dat and mail.xml eDoc submissions can register using the Incentive Programs Service on the Business Customer Gateway for the Mobile Commerce and Personalization Promotion.

The Mail.dat and Mail.XML eDoc submissions by Mail Service Provider customers enable an MSP to submit electronic postages statements to claim the incentive while simultaneously enrolling their customers in the incentive program.

MSP Guide AvailableAn MSP Incentive Programs Guide is available for download. Click here.

https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/MSPIncentiveProgramsEnrollmentGuideV2.pdf

The guide provides detailed information about:
• MSP online enrollment process;
• How permit numbers, CRIDs and MIDs affect enrollment; and
• eDoc requirements.

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