Six Ways To Target Diversity In Your Direct Mail
Date: July 10, 2012
Your direct mail audience is more diverse than ever. Are you making sure your language, selling messages, images and response channels are still appropriate?
It could be a safe bet that you aren’t. Start with our new and free whitepaper, “Six ways to target diversity in your direct mail.” Click here to download now.
The reason you might be behind the curve is that diversity in the U.S. is an ever-changing puzzle. It’s hard to keep up. It happens to the best marketers. Coors, for example, came up with the marketing slogan to “Turn it loose.” When they marketed in Spanish to Spanish-speaking Americans, it read, “Suffer from diarrhea.” Uh, I’ll pass. Pepsi marketed its “Come alive with the Pepsi Generation” to Asian Americans, but in Chinese it reads “Pepsi will bring your ancestors back from the dead.” Yikes!
Being based in Florida, with offices in Minnesota and Wisconsin, and clients across the U.S., PrimeNet Direct Marketing Solutions helps clients market to ethnic groups. We serve companies that have targeted ethnic audiences, and that provide bilingual services. Their research and collaboration with us has enabled us to become ultra-sensitive to the do’s and don’ts of ethnic marketing.
Please give us a call to discuss your ethnic marketing needs.