The 2012 Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2 percent postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards with a 2-D barcode that can be read or scanned with a mobile device.
The mobile barcode must lead the recipient directly to either…
1. A mobile optimized web page that allows the recipient to purchase an advertised product or service on the mobile device. The entire purchase and checkout experience must be mobile optimized.
OR
2. A mobile optimized and personalized web page/URL that is tailored to an individual recipient. The web address and content of the web page must be unique to each recipient.

General Program Information:
Registration Begins: May 1, 2012
Program Period: July 1 – August 31, 2012 (Mail must be tendered for acceptance during the promotion period, July 1, 2012 through August 31, 2012)
Discount Amount: 2% of eligible postage
Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First-Class Mail Presort and Automation letters, cards, and flats
Participants and mail service providers can register on the Business Customer Gateway.

To learn more out about the program click here

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