USPS 2012 Mobile Commerce & Personalization Promotion
Date: May 10, 2012
The 2012 Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2 percent postage discount on qualifying Standard Mail® and First-Class Mail® letters, flats, and cards with a 2-D barcode that can be read or scanned with a mobile device.
The mobile barcode must lead the recipient directly to either…
1. A mobile optimized web page that allows the recipient to purchase an advertised product or service on the mobile device. The entire purchase and checkout experience must be mobile optimized.
2. A mobile optimized and personalized web page/URL that is tailored to an individual recipient. The web address and content of the web page must be unique to each recipient.
General Program Information:
Registration Begins: May 1, 2012
Program Period: July 1 – August 31, 2012 (Mail must be tendered for acceptance during the promotion period, July 1, 2012 through August 31, 2012)
Discount Amount: 2% of eligible postage
Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First-Class Mail Presort and Automation letters, cards, and flats
Participants and mail service providers can register on the Business Customer Gateway.
To learn more out about the program click here