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USPS to propose repeat mobile barcode promo


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The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.

Reblin said last year’s barcode promotion — which gave mailers a 3% discount on qualifying Standard and First-Class mail letters, flats and cards — was so successful that the USPS’s board of governors urged that another promotional program be developed for this year.

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