Author Archives: admin

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Post Office, Others Raise Shipping Service Rates

MKeefe  By Mark Keefe, President

SAN FRANCISCO – Rates for Priority Mail packages shipped via the U.S. Postal Service will go up on average 9.8% on Jan. 17, a move that comes at the same time that private delivery services are also raising rates.

Within the last month, UPS Ground service rates increased on average 4.9% and FedEx by 4.9%. In addition to the Priority Mail rate hike, the Priority Mail Express prices will rise on average 14.4%, says USPS. “This is the first price increase in more than three years. Calculated over that three year period, overall the price change averages out to 3.3% per year,” said USPS spokesman Roy Betts.

The price of a one-ounce, First Class letter, currently at 49 cents, will remain the same.

The USPS rise will mostly affect small businesses and some consumers who use the post office’s shipping service.

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PrimeNet’s Secure Data Center is Prepared!

Nobody wants inclement weather to scoop up their direct mail marketing print facility, or hurricane force winds to pummel it. So you’ll be glad to know we at PrimeNet are prepared. Our data centers in Largo, Florida and Shakopee, Minnesota both are constructed of poured concrete reinforced by rebar, filled with a special waterproof material and are finished with water resistant material. Our facility in Florida is Category 3 protected, and our data center inside the facility is Category 5 protected. Our Data Center is housed in an enclosed structure within the Bryan Dairy facility and power is backed up by onsite generators.

Take a look at our short video to show you how secure our data centers are:


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PrimeNet G7 Certified to Deliver Visual Consistency Across All Print Vendors

G7 Certified Printer Direct Mail Blog Image Traci  By Traci Blair, Graphic Services

PrimeNet is now G7 certified on our Xerox iGens!

PrimeNet was certified by IDEAlliance as meeting the G7 Master Qualification! As such, the PrimeNet proofing system and presses are calibrated to match the work of any other G7 Master Qualified printer.

Customers will see absolute consistency between printing work done by PrimeNet and work done by other printing vendors who are G7 Certified. Companies often use multiple print vendors for packaging, direct mail, signage and other collateral. They want assurances that printed material will visually adhere to the same standards and look across

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7 Reasons To Use PrimeNet For Your Direct Marketing List Needs

Direct marketing list blog image Pam  By Pam Wellnitz, List Services

How many incredible direct mail pieces are wasted because they are sent to a lousy list that costs too much per record, misses out on postage savings, and goes to the wrong people?

The truth is, good list buying requires a pro. Check out our free tip sheet on List Buying 7 Reasons You Need A Pro. Remember, the “right list” is the smallest possible list with the most possible prospects, which can be delivered at the lowest cost. Defining the right target is easy. Getting the right list is very tricky.

At PrimeNet in Largo, FL and in Shakopee MN, we have our own independent list buyers, available to help at any time, whether you need a saturation or compiled list. Give us a call to discuss your list needs.


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Get Your “Piece of the Pie” this Holiday Season!

direct mail blog FL, Jack

direct mail image personalization xmpie uimageImage Personalization

Personalization has reached a new dimension! Eye-catching, personalized images drive recipients to REACT!!!

Imagine… a direct mail campaign using personalized images in order to show each recipient’s name burned into wood, or etched in snow, or even the topping on a pie… Effective, meaningful, can’t-ignore-it communications that drive recipients to read, react and respond.

The technology we use is called uImage®. uImage is a modular product that integrates with XMPie®’s variable data software tools and workflow. With PrimeNet’s use of uImage, you can make stronger customer connections and enhance your one-to-one marketing pieces with new and imaginative ideas.

Give us a call today at 1-800-826-2869. We’ll give you lots of creative ideas on how to use this new technology to save money, get attention and boost response.


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Direct Mail Still Favorite, Despite Growth in Online Ads

Chuck  By Chuck Alsdurf, Vice President

Direct mail remains popular with advertisers, new research finds.

Mail remains popular with advertisers, despite inroads from online and email advertising, new research from the Postal Service has found.

Direct mail spending rose 4.2 percent in 2014 — the only non-Internet advertising medium that increased, according to the study.

The weak economy constrained growth in total advertising spending in 2014, while a 15.4 percent increase in Internet advertising siphoned funds from most traditional advertising methods.

“Despite the sway of online advertising, direct mail’s share of total ad spending has held steady for decades,” said USPS Financial Economist John Mazzone.

In fact, direct mail has represented between 10 and12 percent of all ad spending for more than 20 years, Mazzone said.

What explains mail’s steadfast appeal?

Proponents say it offers businesses an efficient, targeted way to reach customers.

Additionally, tracking for direct mail response rates is far more precise than for television commercials or magazine ads.

The new research, which is part of the Postal Service’s latest household diary study, also found that direct mail often complements online advertising by directing potential customers to company websites.

Source: PCC Southwest Florida


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How to Drive Revenue to Your Business

Drive Revenue with direct mail checkbook package blog image Hanson  By Mark Hanson, Business Development

Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.

Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.

When the prospect comes in for service, they get a deal, and the dealer gets business and

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PrimeNet in Shakopee MN is HIRING

direct mail blog image MKeefe

PrimeNet in Shakopee is a fast-paced, growth oriented, direct marketing company that provides print solutions to top companies across the US. We are seeking both full time and part time employees with direct mail/direct marketing experience to join our growing company located in Shakopee, MN.

We are looking for employees to operate mailing equipment in including: Bell/Howell inserters, MBO Folders, Kirk Rudy inkjet machines, Didde/Web press & Halm Jet/ Envelope presses.
PrimeNet is a Drug Free company and conducts pre-employment and random drug tests. Candidate must have a clean background.

Qualified candidates should send a cover letter, resume and salary requirement to HR@PrimeNet.com.

An application is available for download on our Careers Page.


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