Author Archives: Lisa

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Chef Kitchen Restaurant Direct Mail

Key Marketing Factors to Consider Before Opening a New Restaurant

The restaurant industry in America is massive. According to statistics, 60 percent of Americans go out to a restaurant at least once or twice a week. This has led to an increase in profits and competition in this business sector. Because restaurants rise and fall all the time, you’ll need to be smart with the restaurant concept and business plan you bring to the table. To help you get started, here’s a look at some essential factors to consider before you open a restaurant.

Location

Location is the most fundamental aspect when it comes to setting up a new restaurant. In this case, visibility is key. The restaurant must be clearly visible and conveniently accessible to everyone.

To that end, it’s important to research your key demographics and assess the competition. As you develop your menu, you’ll want to find out what your direct competitors are offering and ensure that you’re providing something different or better.

Additionally, having a spacious and unique parking lot can eliminate a substantial amount of competition. In truth, customers are likely to drive off toward another restaurant if they spend too much time looking for a parking space. When you’re in the restaurant business, you’re dealing with hungry people, so easy access is key to success. 

Trademark

This is often overlooked in the early stages of starting a restaurant, but it’s an important part of marketing your business and staying competitive.  When you don’t know how to apply for a trademark, the application process may feel overwhelming. In this case, seek outside expertise before filing your application. Come up with a unique and enticing trademark that represents your restaurant’s brand. Ultimately, a business trademark will protect you from dealing with messy legal issues in the future. 

Menu

There are many tricks to creating a professional, unique, and profitable restaurant menu. The menu should be uniquely designed, yet professional. Most importantly, it should incorporate various menu items that you know locals will like. While you can always introduce new and exciting dishes, it’s still important to give patrons a taste of the familiar.  

Marketing

Marketing is the backbone of every business. If you are observant enough, you’ll see that popular restaurants are successful because of their marketing strategies. Yes, people appreciate their food, but targeted marketing is what brought customers to their tables.  You have to come up with brilliant ways to make your business known to people. Invest heavily and consult with marketing companies if you’re not familiar with digital and traditional marketing strategies.

Digital marketing is the backbone of most marketing efforts, but that doesn’t mean you should invest in other methods. Direct-mail marketing can be particularly effective for new restaurants, especially when you send out information to people within your area of influence. Combine this with your grand opening, and you’ll see some great sales numbers.

Licensing and Permits

Before you open a restaurant, you have to apply for the necessary licenses and legal permits. Moreover, you have to pass several inspections before you are free to operate. To legally operate, all restaurant operators need to obtain an operating license and pass several health inspections.

The Best Customer Service

To begin with, you should hire employees who are presentable, calm, and engaging. You engage customers when your servers have active listening skills while on the job. Take time to be selective during the hiring process and choose outstanding employees who can serve your customers in the best way possible.

There’s a lot that goes into starting a new restaurant. Don’t let your marketing overwhelm you. Reach out to us today for more information on our direct marketing solutions.


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attorney marketing blog image

Practical Marketing Advice for Lawyers Trying to Build a Practice

Image courtesy of Bradley Corbett DUI Defense Attorney

Over time, marketing for legal firms is getting increasingly more competitive. You need to fine-tune your marketing strategies to maximize your bottom line this year and into the future. The more clients you have, the higher your earnings are and the more well known you become in your community.

 

Attorneys need to take advantage of diverse marketing opportunities these days to get the best response from the community. The following are six things you should be doing to build your practice as quickly and as efficiently as possible:

Use free resources that are available to you

There are free resources available – especially online – that are great for your online presence. The most obvious and most prolific is social media. Which social media channels you choose to use will depend on your clientele and the types of services you offer, but in general you should be maintaining accounts on 1-2 different platforms and posting regularly.

Get referrals from satisfied clients

Every time you work with a client who is particularly satisfied with your service, you should take advantage of it by requesting referrals or letting that client know that you are available if friends or family are going through the same issue.

 

When it comes to relationships with clients, it’s best to work at building long-term relationships so that they come back to you again in the future. Make sure your clients know all the areas that you practice in so that they can come back to you for other legal needs in the future.

Be present in your community

Simply getting out there and meeting people in your community can be great for acquiring new customers. Going to community events will allow you to network and socialize. Make sure you bring your business card with you when you go out.

Don’t overlook traditional marketing techniques

While the Internet is important these days when it comes to marketing, don’t overlook traditional marketing like running print advertisements and engaging in direct mail marketing. A lot of people are still not using the Internet, and you can reach these clients through traditional marketing channels while your competition is overly focused on the Web.

Be present online and optimize your presence

Hopefully, you already have a website, and you’re already present online. However, this isn’t enough. You should engage in search engine optimization and also experiment with PPC advertising to optimize your Web presence and get as much as possible out of having a website. Link your website to all of your social media pages and any other mention of your firm online.

Pay attention to your online reviews

Online reviews are important for any business. However, they can be especially important for law firms. Do everything you can to avoid negative reviews and respond to them when you get them – to work with a dissatisfied customer and address the cause of their dissatisfaction.

 

Because marketing for legal firms is getting so competitive, you’ll need to keep on top of your marketing strategies to maximize your business. The more clients you have, the higher your earnings – the more well known you’ll become in your community, and the first attorney people think to call.


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Transform Your Marketing Blog Post Image

5 Strategies That Will Transform Your Marketing

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Featured Image Courtesy of Advisor Business Benefits.

Business owners can take their marketing campaigns into a deeper dimension of excellence and expedience. Below you’ll find just five of many strategies that you can deploy to make your marketing efforts more effective:

1. Target Market Research.

The first stage of any effective marketing campaign is target market research. The research process is an important and ultimately imperative component of the advertising process because it ensures that you have a firm grasp on who your audience is and what their needs are. The research work can tell you things like whether they prefer traditional or online shopping, their income level, and other key forms of data which can and should directly impact the way you market products to them.

2. Social Media Optimization (SMO).

One of the best ways to transform your marketing process is through the implementation of SMO strategies. These strategies are empowering because they will help you communicate with your target audience in a casual, organic manner. This outcome of SMO is important because casual modes of communicating can accelerate the relationship-building process. Some of the social media channels that you may want to begin communicating with your audience through include Facebook, Twitter, LinkedIn, and Google+.

3. Content Marketing.

Another technique that you can deploy to transform your company’s advertising efficacy is content marketing. The quality of your content plays a key role in determining things like how much site traffic you attain, customer retention, your dimension of online authority, and conversion rates. As such, you want to take strides to ensure that every piece of content you produce is exceptional.

4. Print Marketing.

While online marketing is an incredibly effective way to make your business known in the digital world, traditional forms of advertising can still yield incredible results. Explore print marketing. It is a traditional and successful marketing modality. There are multiple types of printed material you can utilize to ensure that your brand is capable of catching and keeping the audience’s attention. Some of them include:

  • Advertising Campaigns
  • Brand Development/Rebranding
  • Interactive Presentations and Media via QR Codes
  • Matching Print Materials to Web Design and Development
  • Logos and Corporate Identity Promotional Materials
  • Graphic Design
  • Full Service Offset Printing

5. Direct Mail.

Direct mail marketing is another advertising technique you can implement to push your business forward. This strategy works for many reasons, one of which is that it can be highly personal. For example, a handwritten letter or card can show a prospect that you don’t view them as a number and have taken time to address them individually. Also note that the direct mail process can be incredibly creative or strategic. You can include all types of promotional items and gifts in the mail, provide offers for them to sign up for newsletters, etc.

Conclusion

Corporate leaders and entrepreneurs who are determined to make their marketing process more effective than ever should know that they can. Five strategies you can use to get things going and growing are outlined above. Begin using these advertising strategies immediately so your organization can start attaining exceptional results!


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marketing your dental practice

Direct Mail Tips For Dentists & Oral Surgeons

Direct mail campaigns are still proven to work in the world of digital marketing. Sending direct mail is the way that dentists connect with old patients and find new ones. Like every marketing technique, there are ways to succeed and ways to fail and lose a lot of money. Dentists should review these tips to succeed with this campaign.

Customize the Mailings

Customize the materials that you mail. Along with the addresses, include the names of each mail recipient. Consider adding the dates of their last appointments and encourage them to schedule new ones. When companies show customers that they care, customers return the favor for the most part.

Focus on Specific Procedures

As you customize mailings, include information about specific dental procedures. Due to medical confidentiality laws, you cannot openly reveal information about your patient’s dental history. Instead, review the demographics of the patients who get specific procedures. Talk about the role that technology plays in the procedures and recovery of patients. Maybe say something like this: “Advanced technology means better treatment planning, better results and a faster recovery.” (Nevada Oral & Facial Surgery)

Create mailings that are targeted to people in those groups. If procedures for braces are done mostly for teenage patients, target teens and their parents. Target dentures or dental implant procedures for older patients.

Target the Audience

You cannot send direct mailings to “just anyone” who has an address. You could send tens of thousands of mailings and receive a 10% response rate. Target only the people who you can reasonably expect to contact you back for an appointment. Start by going through the list of existing patients and seeing which ones need checkups. Then, consider developing an online plan to find new leads.

Evaluate the Results

Evaluate the progress that you are making with a direct mail campaign. You don’t need complicated software to track the number of materials that you send and the rates of responses. If you don’t follow the campaign’s progress, you waste vast amounts of money and paper. In contrast, save on these investments by knowing the results of your efforts.

Select the Imagery

Increase the visual appeal of your mail pieces with stock photography and graphic designs. Design postcards to resemble large business cards with matte or laminated finishes. Some businesses create and mail pamphlets that briefly explain the company along with a few products and services. Creating these images and printing them on a card does not require significant technical skill – Any office worker with some creative talent can design and print direct mail pieces in bulk, BUT if you’re looking for a true professional look that is much more cost-efficient, top quality stock, inks that won’t bleed or crack and consistent cutting, you’ll most definitely want to use a commercial printer.

In Conclusion

Direct mail is becoming less popular compared to online marketing, which can be a significant advantage. (here’s why) That makes it more important for dentists to use this method correctly. In the end, they have access to another effective means of gaining more customers.

 



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Real Estate Tips for Drumming Up Leads

Real Estate Tips for Drumming Up Leads sold sign

Arguably the most important part of being a successful realtor is reaching out to the community and creating connections. Here are a couple of tips to accumulate more leads and get more sales.

 

Work with a Divorce Attorney and Funeral Home

Many times, people need to sell their house because of a life event, such as a death or divorce. Create a business relationship with lawyers and funeral homes so that they can give you hot leads. You can also ask to leave cards in the waiting room of their office.

 

Utilize Online Sources

Many people are starting the buying and selling process using online resources. These websites and apps are amazing real estate for advertising yourself. Get with the times and

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Marketing Techniques to Make Your Storefront More Inviting

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Storefront businesses are in a world of change right now. The internet and social media have changed the way people shop and as a result, have drastically changed the way businesses market. Today we all hear about the benefits of marketing online, connecting over social media, and using reviews to boost your site. What isn’t as discussed are the physical aspects of marketing.

Marketing Techniques to Make Your Storefront More Inviting

It seems like they might be irrelevant, but having a physical way to connect and remind customers of who you are is the most effective way of gaining sales. When it comes to street-side or storefront advertisements, you’ll have to use better techniques than you did in the past to get people to walk in your doors. Even if you don’t have much foot traffic, setting up a newsletter or sending out coupons to targeted lists of consumers can help give you an edge over online competition. Don’t just let your sales keep dropping, use the tips below and get more traffic coming through your doors.

Open Doors

Having your doors open on a sunny day gives you more visual opportunities to entice shoppers inside. Provide an interesting sidewalk display that naturally leads inside or use signage to promote a sale or new product. If you are concerned about potential safety issues, use outdoor security cameras to keep merchandise safe, and to see when potential customers stop. When someone stops to check out your display, have an associate greet them or lead them to similar items inside the store if they show an interest.

Bold Colors

What is going to attract more people: a neutral tone or a bright, bold color? Obviously, the second one. Even if your logo or other store colors are subdued, don’t limit your ability to get attention with good signage or storefront colors. Use colors like orange, pink, or red that draw the eye to your store. You could find you get a lot more foot traffic than before. Then, work on your staff training to convert this traffic into additional sales for your top line revenue. Work with a good print system so your posters, advertisements, and window graphics are glossy, bright, and won’t fade overnight. Even if they don’t stay, you can hand out coupons or postcards with reminders of future sales, making your open door an easy “in” for future business.

Calls to Action

There is a concept in marketing called the “call to action”. Essentially, this means you use action words to prompt customers to purchase your product or sign up for something. They may be on the edge, but they need that final little push, which is what the call to action provides. Things like “come in and see our low prices”, or “sign up for a free t-shirt today!” are great examples of this. Go a step further and target your repeat customers or those that sign on with a mailing list with calls to action in the form of postcards that include sales or coupons. Directly contacting them provides a physical reminder of you and your products as well as markets to a more specific audience.

If you’re looking to stay competitive in today’s world with a brick and mortar store, you need to do more than open the doors in the morning. You need to find ways to make it more inviting than before. Today, consumers can shop online in minutes and find something that fits their needs. If you want them to use your store instead of your competition, you have to offer them something that makes it easy to shop with you. Follow the tips above and enjoy higher profits and sales. And make sure to hire and train the right staff that will execute the plan you come up with.

 


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