Author Archives: Lisa

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marketing direct mail marker

5 Health & Wellness Marketing Case Studies That Will Blow Your Mind

Over the past decade, people have become more aware of the importance of having good health, which has lead to a real boom in the health and wellness industry. If you are a marketer dealing with health and wellness products, here are five health and wellness case studies which were a massive success.

Samsung’s Backup Memory

People who have family members that have Alzheimer’s know that even the simple act of the person recognizing them when they visit can be a challenge. Samsung came up with Backup Memory, an application that identifies the person who is near. The marketing campaign was a massive success because of the video concept used. Samsung collected experiences from people from around the world. The videos show push notifications in real time, and the memories pop up, which evokes an emotional reaction in the person watching, hence the success of the campaign.

Xyngular’s Spectacular Video Marketing Campaign

Xyngular is a company which offers one of the top-rated diets of 2018. The products include shakes, fat burners, detoxifiers, appetite suppressing supplements and sleep regulators. Xyngular’s Youtube channel showcases a spectacular video marketing campaign that has been all over the internet, making their products some of the most sought after for the past few years. The video marketers feature reviews from customers, the pros and cons of the product and other information that earns the trust of their followers, hence the popularity.

Noemi Association’s the Eyes of a Child

In this video marketing campaign, a parent and their child have been put side by side and a screen set up where different people make faces for the parent and child to mimic. The last look, however, is a child with special needs and instead of the parent mimicking, they stop while the child makes the funny face made by the special needs child. The message is simple yet so loud and clear.

The Mayo Clinic Minute Series

These are 60-second videos from mayo clinic where a variety of topics ranging from choosing a petroleum jelly to complicated issues such as dementia, are discussed. The conciseness and brevity of the videos are the reason they are so wildly popular.

Healthy Recipes by St. Elizabeth Health Care

The short videos by St. Elizabeth feature healthy recipes that are simple to make and loaded with the right nutrients. They are very popular with people who want to change their lifestyle and embrace healthy eating.

These are a few video marketing campaigns which have dominated 2018. Adding video content to your marketing campaign will help you reach your marketing goals.

 

So maybe you’re wondering “You’re a direct mail company – what’s video marketing got to do with direct mail?” Well, let’s say you’ve got a great video message airing. What happens when the TV goes off? Your viewer goes to bed, gets up, spends the day working, etc… then checks the mail at the end of the day. There is your message again in their mailbox, it matches your video message, and now they have something to hold onto and remember. The combination of video imagery, a strong message and a tangible mail piece will now have an even greater impact.

 


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real estate market growth, business growth, realtor

7 Quick Tips to Boost Real Estate Leads

The real estate industry is one of the most lucrative investments that one can venture into. It is also highly competitive and demands full attention to succeed. Despite the competition, an investor can still penetrate the market to get more leads. Doing so demands radical changes from the conventionally known techniques of real estate marketing. Taking the right set of measures ensures that the investor generates an equal flow of sales during the high sales season as well as when the markets slump. Here are some essential tips on how to boost real estate operations.

Establish a Social Media Presence

The internet has become a major pivotal factor that drives businesses in the market. Social media, in particular, forges and mediates communication at an unprecedented level. For a real estate investor, investing your time in marketing initiatives on diverse platforms can give your business a big boost. In particular, social media gives the investor an opportunity to diversify his marketing initiatives. With platforms such as Facebook, Twitter, and YouTube commanding a wide segment of the population, establishing a presence in these platforms would give you an opportunity to grow your market significantly and cost-effectively. The platforms would also give you a chance to converse with customers more often than you might otherwise have without these platforms.

Encourage and Show Reviews

Nothing builds trust more than past reviews and recommendations. Good reviews serve as testimonials to new clients that your services are some of the best in the market. They also affirm to your prospective new clients that you would serve them as well as you have served others. Most platforms such as Facebook and Google offer clients the chance to automatically leave reviews. Whenever you help a client, it is usually a good thing to encourage the client to leave you a review, as that builds your profile. Google and other platforms also use the reviews to rank search results when clients do an internet search for real estate companies and agents. If you have good reviews, it is very likely that you will be ranked higher in the list of search results.

Act Outgoing

Social media-based marketing is incredibly useful in the modern-day. As a real estate agent, you can harness the power of being outgoing on social platforms to let people know and familiarize themselves with you. One of the opportunities you can harness to this effect is going to social events such as real estate conferences, restaurants, and wedding banquets, among others which offer you an opportunity to socialize and self-market.  In these kinds of events, you can harness the opportunity to hand out a few business cards to persons of high ranking levels in the society such as corporate associates.

List with Real Estate Databases

If you are selling real estate property, it pays to ensure that you are listed in the local and national companies that enlist other companies in your industry. In platforms such as the Zillow Group, for instance, you get a chance to have your property listed together with the various properties you deal with. Depending on the nature of the exposure you have in the market, Zillow will give you more exposure to potential customers.

Give Good Information

When enlisting your property in various platforms such as social media, Zillow, and your website, take the opportunity to include lots of different kinds of information and images on the listing that viewers will find interesting and useful. Provide lots of images of the property’s interior, exterior, and yard. In addition to the images of the property, it is essential to list the properties’ floor plans. Listings with floor plans achieve 30% more interest as compared to those that don’t. The floor plans give customers an opportunity to see the nature of the houses you are marketing, therefore influencing their decisions immensely. Additionally, you may want to include the option for buyers to take a virtual tour. This is a great way for buyers to get a feel for the house before scheduling an appointment to see it in person. 

Organize Your Own Events

In addition to riding on the events organized by other companies, it is essential to organize your own events where you can use a certain theme to influence customers. Events such as educational fairs give children an opportunity to learn a few things about the construction of houses. The open fair also gives you an opportunity to market yourself to families. Other events such as roadshows also give you a chance to market yourself further.

Evaluate Your Progress Often

Self-evaluation is the true key to success at the end of the day. With all the marketing and tips out there to consider and implement, it is advisable to evaluate your course by checking your financial performances regularly. Unless you do this, you have no way of knowing whether the initiatives you have taken are paying off. Self-evaluation also ensures you implement new measures that could set you off to the lead much quicker.

The real estate industry is demanding, but that doesn’t mean you are going to fail. To thrive, you must put forth a lot of consistent effort. Breaking out into the market will be much easier and faster if you take proactive measures and utilize, among others, the tips outlined above.

 

References:

www.podium.com | www.metropix.com | www.collegestationrealestate.com | www.fitsmallbusiness.com 


 


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Chef Kitchen Restaurant Direct Mail

Key Marketing Factors to Consider Before Opening a New Restaurant

The restaurant industry in America is massive. According to statistics, 60 percent of Americans go out to a restaurant at least once or twice a week. This has led to an increase in profits and competition in this business sector. Because restaurants rise and fall all the time, you’ll need to be smart with the restaurant concept and business plan you bring to the table. To help you get started, here’s a look at some essential factors to consider before you open a restaurant.

Location

Location is the most fundamental aspect when it comes to setting up a new restaurant. In this case, visibility is key. The restaurant must be clearly visible and conveniently accessible to everyone.

To that end, it’s important to research your key demographics and assess the competition. As you develop your menu, you’ll want to find out what your direct competitors are offering and ensure that you’re providing something different or better.

Additionally, having a spacious and unique parking lot can eliminate a substantial amount of competition. In truth, customers are likely to drive off toward another restaurant if they spend too much time looking for a parking space. When you’re in the restaurant business, you’re dealing with hungry people, so easy access is key to success. In addition to available space, you should also work to maintain the look and function of the parking lot. These steps will invite customers to your restaurant and ensure guest safety. 

Trademark

This is often overlooked in the early stages of starting a restaurant, but it’s an important part of marketing your business and staying competitive.  When you don’t know how to apply for a trademark, the application process may feel overwhelming. In this case, seek outside expertise before filing your application. Come up with a unique and enticing trademark that represents your restaurant’s brand. Ultimately, a business trademark will protect you from dealing with messy legal issues in the future. 

Menu

There are many tricks to creating a professional, unique, and profitable restaurant menu. The menu should be uniquely designed, yet professional. Most importantly, it should incorporate various menu items that you know locals will like. While you can always introduce new and exciting dishes, it’s still important to give patrons a taste of the familiar.  

Marketing

Marketing is the backbone of every business. If you are observant enough, you’ll see that popular restaurants are successful because of their marketing strategies. Yes, people appreciate their food, but targeted marketing is what brought customers to their tables.  You have to come up with brilliant ways to make your business known to people. Invest heavily and consult with marketing companies if you’re not familiar with digital and traditional marketing strategies.

Digital marketing is the backbone of most marketing efforts, but that doesn’t mean you should invest in other methods. Direct-mail marketing can be particularly effective for new restaurants, especially when you send out information to people within your area of influence. Combine this with your grand opening, and you’ll see some great sales numbers.

Licensing and Permits

Before you open a restaurant, you have to apply for the necessary licenses and legal permits. Moreover, you have to pass several inspections before you are free to operate. To legally operate, all restaurant operators need to obtain an operating license and pass several health inspections. If your restaurant is part of a franchise, Franchise Gator explains it’s very important that you pay attention to the FDD to understand fully what’s required and expected of your business as a franchise.

The Best Customer Service

To begin with, you should hire employees who are presentable, calm, and engaging. You engage customers when your servers have active listening skills while on the job. Take time to be selective during the hiring process and choose outstanding employees who can serve your customers in the best way possible.

There’s a lot that goes into starting a new restaurant. Don’t let your marketing overwhelm you. Reach out to us today for more information on our direct marketing solutions.


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attorney marketing blog image

Practical Marketing Advice for Lawyers Trying to Build a Practice

Image courtesy of Bradley Corbett DUI Defense Attorney

Over time, marketing for legal firms is getting increasingly more competitive. You need to fine-tune your marketing strategies to maximize your bottom line this year and into the future. The more clients you have, the higher your earnings are and the more well known you become in your community.

Attorneys need to take advantage of diverse marketing opportunities these days to get the best response from the community. The following are six things you should be doing to build your practice as quickly and as efficiently as possible:

Use free resources that are available to you

There are free resources available – especially online – that are great for your online presence. The most obvious and most prolific is social media. Which social media channels you choose to use will depend on your clientele and the types of services you offer, but in general you should be maintaining accounts on 1-2 different platforms and posting regularly.

Get referrals from satisfied clients

Every time you work with a client who is particularly satisfied with your service, you should take advantage of it by requesting referrals or letting that client know that you are available if friends or family are going through the same issue.

When it comes to relationships with clients, it’s best to work at building long-term relationships so that they come back to you again in the future. Make sure your clients know all the areas that you practice in so that they can come back to you for other legal needs in the future.

Be present in your community

Simply getting out there and meeting people in your community can be great for acquiring new customers. Going to community events will allow you to network and socialize. Make sure you bring your business card with you when you go out.

Don’t overlook traditional marketing techniques

While the Internet is important these days when it comes to marketing, don’t overlook traditional marketing like running print advertisements and engaging in direct mail marketing. A lot of people are still not using the Internet, and you can reach these clients through traditional marketing channels while your competition is overly focused on the Web.

Be present online and optimize your presence

Hopefully, you already have a website, and you’re already present online. However, this isn’t enough. You should engage in search engine optimization and also experiment with PPC advertising to optimize your Web presence and get as much as possible out of having a website. Link your website to all of your social media pages and any other mention of your firm online.

Pay attention to your online reviews

Online reviews are important for any business. In fact, 95 percent of customers read reviews before making a purchase, and many customers use reviews to inform their opinion on local businesses. As a law firm, you need to build a solid reputation among potential clients in your local area. Reviews will go a long way toward building community trust and gaining the business of clients. Do everything you can to avoid negative reviews and respond to them when you get them – to work with a dissatisfied customer and address the cause of their dissatisfaction.

Because marketing for legal firms is getting so competitive, you’ll need to keep on top of your marketing strategies to maximize your business. The more clients you have, the higher your earnings – the more well known you’ll become in your community, and the first attorney people think to call.


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Transform Your Marketing Blog Post Image

5 Strategies That Will Transform Your Marketing

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Featured Image Courtesy of Advisor Business Benefits.

Business owners can take their marketing campaigns into a deeper dimension of excellence and expedience. Below you’ll find just five of many strategies that you can deploy to make your marketing efforts more effective:

1. Target Market Research.

The first stage of any effective marketing campaign is target market research. The research process is an important and ultimately imperative component of the advertising process because it ensures that you have a firm grasp on who your audience is and what their needs are. The research work can tell you things like whether they prefer traditional or online shopping, their income level, and other key forms of data which can and should directly impact the way you market products to them.

2. Social Media Optimization (SMO).

One of the best ways to transform your marketing process is through the implementation of SMO strategies. These strategies are empowering because they will help you communicate with your target audience in a casual, organic manner. Some of the social media channels that you may want to begin communicating with your audience through include Facebook, Twitter, LinkedIn, and Google+. This kind of communication is important because casual modes of communicating can accelerate the relationship-building process. When customers feel connected to your brand, they are more likely to return to your business, recommend your products and services to a friend, and leave a positive business review. Ultimately, these online interactions will extend your audience and draw more customers to your business. 

3. Content Marketing.

Another technique that you can deploy to transform your company’s advertising efficacy is content marketing. The quality of your content plays a key role in determining things like how much site traffic you attain, customer retention, your dimension of online authority, and conversion rates. As such, you want to take strides to ensure that every piece of content you produce is exceptional.

4. Print Marketing.

While online marketing is an incredibly effective way to make your business known in the digital world, traditional forms of advertising can still yield incredible results. Explore print marketing. It is a traditional and successful marketing modality. There are multiple types of printed material you can utilize to ensure that your brand is capable of catching and keeping the audience’s attention. Some of them include:

  • Advertising Campaigns
  • Brand Development/Rebranding
  • Interactive Presentations and Media via QR Codes
  • Matching Print Materials to Web Design and Development
  • Logos and Corporate Identity Promotional Materials
  • Graphic Design
  • Full Service Offset Printing

Make sure when you are doing print marketing, that you are keeping things organized. Try to stay away from the clutter so you can pay attention to what is being delivered to your target audience.

5. Direct Mail.

Direct mail marketing is another advertising technique you can implement to push your business forward. This strategy works for many reasons, one of which is that it can be highly personal. For example, a handwritten letter or card can show a prospect that you don’t view them as a number and have taken time to address them individually. Also note that the direct mail process can be incredibly creative or strategic. You can include all types of promotional items and gifts in the mail, provide offers for them to sign up for newsletters, etc.

Conclusion

Corporate leaders and entrepreneurs who are determined to make their marketing process more effective than ever should know that they can. Five strategies you can use to get things going and growing are outlined above. Begin using these advertising strategies immediately so your organization can start attaining exceptional results!


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marketing your dental practice

Direct Mail Tips For Dentists & Oral Surgeons

Direct mail campaigns are still proven to work in the world of digital marketing. Sending direct mail is the way that dentists connect with old patients and find new ones. Like every marketing technique, there are ways to succeed and ways to fail and lose a lot of money. Dentists should review these tips to succeed with this campaign.

Customize the Mailings

Customize the materials that you mail. Along with the addresses, include the names of each mail recipient. Consider adding the dates of their last appointments and encourage them to schedule new ones. When companies show customers that they care, customers return the favor for the most part.

Focus on Specific Procedures

As you customize mailings, include information about specific dental procedures. Due to medical confidentiality laws, you cannot openly reveal information about your patient’s dental history. Instead, review the demographics of the patients who get specific procedures. Talk about the role that technology plays in the procedures and recovery of patients. Maybe say something like this: “Advanced technology means better treatment planning, better results and a faster recovery.” (Nevada Oral & Facial Surgery)

Create mailings that are targeted to people in those groups. If procedures for braces are done mostly for teenage patients, target teens and their parents. Target dentures or dental implant procedures for older patients.

Target the Audience

You cannot send direct mailings to “just anyone” who has an address. You could send tens of thousands of mailings and receive a 10% response rate. Target only the people who you can reasonably expect to contact you back for an appointment. Start by going through the list of existing patients and seeing which ones need checkups. Then, consider developing an online plan to find new leads.

Evaluate the Results

Evaluate the progress that you are making with a direct mail campaign. You don’t need complicated software to track the number of materials that you send and the rates of responses. If you don’t follow the campaign’s progress, you waste vast amounts of money and paper. In contrast, save on these investments by knowing the results of your efforts.

Select the Imagery

Increase the visual appeal of your mail pieces with stock photography and graphic designs. Design postcards to resemble large business cards with matte or laminated finishes. Some businesses create and mail pamphlets that briefly explain the company along with a few products and services. Creating these images and printing them on a card does not require significant technical skill – Any office worker with some creative talent can design and print direct mail pieces in bulk, BUT if you’re looking for a true professional look that is much more cost-efficient, top quality stock, inks that won’t bleed or crack and consistent cutting, you’ll most definitely want to use a commercial printer.

In Conclusion

Direct mail is becoming less popular compared to online marketing, which can be a significant advantage. (here’s why) That makes it more important for dentists to use this method correctly. In the end, they have access to another effective means of gaining more customers.

 



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Real Estate Tips for Drumming Up Leads

Real Estate Tips for Drumming Up Leads sold sign

Arguably the most important part of being a successful realtor is reaching out to the community and creating connections. Here are a couple of tips to accumulate more leads and get more sales.

 

Work with a Divorce Attorney and Funeral Home

Many times, people need to sell their house because of a life event, such as a death or divorce. Create a business relationship with lawyers and funeral homes so that they can give you hot leads. You can also ask to leave cards in the waiting room of their office.

 

Utilize Online Sources

Many people are starting the buying and selling process using online resources. These websites and apps are amazing real estate for advertising yourself. Get with the times and

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