Category Archives: PrimeNet

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Use the Luck o’ the Irish to Drive Sales!

st patricks mailers direct mail sample hanson blog image  By Mark Hanson, Business Development Executive

Holidays are an excellent time for businesses to launch a direct marketing campaign, and St. Patrick’s Day is especially great since many are excited about the upcoming spring… and their tax returns!

St. Patrick’s Day is only a month away, so now is the perfect time to start planning and implementing a direct marketing campaign that will help drive in more business. A well-designed direct mail piece will motivate your customers and potential customers to buy from you and keep your products and services in mind during the rest of the year. Here are a few direct marketing ideas for St. Patrick’s Day success:

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How Important is the direct mail LIST?

direct mail LIST importance Pam blog image
Let me just say this — it’s ALL about the direct mail list!  The more you can target your list to the people who are MOST likely to use your products or service, the better your response and ROI will be.

It may seem impossible to develop that perfect list but you actually have exactly what you need… YOUR DATABASE!

PrimeNet is a leader in Data Analytics. We can take your database and define your trade area, identify both your primary and secondary customer profile (see what they look like).

With that information we can find all the “Look-a-Likes” (people who look just like your primary customer) who are your best potential clients and mail to only those people.

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New Direct Mail Product: The Textured Leatherette Planner

New Direct Mail Product leatherette calendar Sarha Blog Image  By Sarah Dawson, Creative Services

We’d like to introduce PrimeNet’s newest direct mail product: The Textured Leatherette Planner.

New Direct Mail Product leatherette calendar sampleThis mailer has been designed to look and FEEL like a realistic leather planner and boasts a combination of dimensional visual elements such as torn-paper prize vouchers and handwritten calendar reminders. There is ample space for a personalized message to the consumer, which can be customized to fit your industry-specific audience.

Below is an example of a piece for the automotive industry featuring a guaranteed prize winner and sales event calendar reminders, however this can be tailored by

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Post Office, Others Raise Shipping Service Rates

MKeefe  By Mark Keefe, President

SAN FRANCISCO – Rates for Priority Mail packages shipped via the U.S. Postal Service will go up on average 9.8% on Jan. 17, a move that comes at the same time that private delivery services are also raising rates.

Within the last month, UPS Ground service rates increased on average 4.9% and FedEx by 4.9%. In addition to the Priority Mail rate hike, the Priority Mail Express prices will rise on average 14.4%, says USPS. “This is the first price increase in more than three years. Calculated over that three year period, overall the price change averages out to 3.3% per year,” said USPS spokesman Roy Betts.

The price of a one-ounce, First Class letter, currently at 49 cents, will remain the same.

The USPS rise will mostly affect small businesses and some consumers who use the post office’s shipping service.

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PrimeNet’s Secure Data Center is Prepared!

Nobody wants inclement weather to scoop up their direct mail marketing print facility, or hurricane force winds to pummel it. So you’ll be glad to know we at PrimeNet are prepared. Our data centers in Largo, Florida and Shakopee, Minnesota both are constructed of poured concrete reinforced by rebar, filled with a special waterproof material and are finished with water resistant material. Our facility in Florida is Category 3 protected, and our data center inside the facility is Category 5 protected. Our Data Center is housed in an enclosed structure within the Bryan Dairy facility and power is backed up by onsite generators.

Take a look at our short video to show you how secure our data centers are:


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PrimeNet G7 Certified to Deliver Visual Consistency Across All Print Vendors

G7 Certified Printer Direct Mail Blog Image Traci  By Traci Blair, Graphic Services

PrimeNet is now G7 certified on our Xerox iGens!

PrimeNet was certified by IDEAlliance as meeting the G7 Master Qualification! As such, the PrimeNet proofing system and presses are calibrated to match the work of any other G7 Master Qualified printer.

Customers will see absolute consistency between printing work done by PrimeNet and work done by other printing vendors who are G7 Certified. Companies often use multiple print vendors for packaging, direct mail, signage and other collateral. They want assurances that printed material will visually adhere to the same standards and look across

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7 Reasons To Use PrimeNet For Your Direct Marketing List Needs

Direct marketing list blog image Pam  By Pam Wellnitz, List Services

How many incredible direct mail pieces are wasted because they are sent to a lousy list that costs too much per record, misses out on postage savings, and goes to the wrong people?

The truth is, good list buying requires a pro. Check out our free tip sheet on List Buying 7 Reasons You Need A Pro. Remember, the “right list” is the smallest possible list with the most possible prospects, which can be delivered at the lowest cost. Defining the right target is easy. Getting the right list is very tricky.

At PrimeNet in Largo, FL and in Shakopee MN, we have our own independent list buyers, available to help at any time, whether you need a saturation or compiled list. Give us a call to discuss your list needs.


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Get Your “Piece of the Pie” this Holiday Season!

direct mail image personalization xmpie uimage blog Sarah  By Sarah Dawson, Creative Services

direct mail image personalization xmpie uimageImage Personalization

Personalization has reached a new dimension! Eye-catching, personalized images drive recipients to REACT!!!

Imagine… a direct mail campaign using personalized images in order to show each recipient’s name burned into wood, or etched in snow, or even the topping on a pie… Effective, meaningful, can’t-ignore-it communications that drive recipients to read, react and respond.

The technology we use is called uImage®. uImage is a modular product that integrates with XMPie®’s variable data software tools and workflow. With PrimeNet’s use of uImage, you can make stronger customer connections and enhance your one-to-one marketing pieces with new and imaginative ideas.

Give us a call today at 1-800-826-2869. We’ll give you lots of creative ideas on how to use this new technology to save money, get attention and boost response.


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