USPS NEWS: USPS Introduces “New” USPS BlueEarth Secure Destruction (SD) Mail Service

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USPS NEWS: USPS Introduces “New” USPS BlueEarth Secure Destruction (SD) Mail Service

Pat Tucker USPS Secure Destruction Blog ImageBy Pat Tucker, Production

 

Industry Alert USPS Secure Destruction Blog Image

 

 

About “New” USPS BlueEarth Secure Destruction (SD):

“The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.

Reductions of the 1.4 billion pieces of returned to sender letter mail handled by the Postal Service will help reduce the carbon footprint left by the mailing industry. In its first year of operation, the USPS Secure Destruction mail service program successfully intercepted and destroyed over 25.3 million pieces of mail in FY 2015 and recycled over 645 metric tons of

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Make Your Business Stand Proud!

Put Your Flag Up This Memorial Day with our American Flag Die Cut Mailer!

Direct mail flag diecutMemorial Day is an important time of the fiscal year for many businesses because many customers have finally thawed from Winter’s chill, and they are ready to get out and buy. As the unofficial start of summer, Memorial Day is full of opportunities for enterprising companies to turn a profit. Naturally, your marketing strategy plays a major role in the success of your sales, come Memorial Day weekend.

To help you increase your chances of success, here are
Four Marketing Tips for Memorial Day:

1. Start Your Marketing Early
Many companies wait until the weekend before Memorial Day to begin marketing their special sales. You can get a jump on the competition by beginning your direct mail campaign several weeks early.  Be the leader of the pack and send your direct mail piece to your customers two to three weeks before Memorial Day.  Start marketing early, and by the

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Door Hangers : A Cost Effective Direct Marketing Vehicle

Cost Effective Direct Marketing MKeefe Blog Image
Door Hangers are a Cost Effective Direct Marketing Vehicle.

Door hanger marketing is often an ignored direct marketing program even though it offers great value and opportunity to businesses that are targeting a specific neighborhood or service area.

Cost Effective Direct Marketing Door blog image

Door hangers are cost effective to print, and are an extremely effective marketing program for any industry. Door hanger advertising works FABULOUSLY for the Home Improvement industry i.e.: heating & air, roofing, remodeling, landscaping, lawn maintenance, and many others.

Whether you are bidding on a job, doing a repair, or on a scheduled service visit; having your sales person or technician place door hangers on just 15 homes around the appointment will increase your business in a concentrated area.

A Few Benefits of Door Hanger Marketing:

  1. Cost effective direct marketing program.
  2. Generates new business, increases your client base and creates name recognition in a targeted area.
  3. Saves you money by reducing mileage and gas expenses on your vehicles.
  4. Reduces drive-time, thus saving you money on drive-time compensation, and allowins more time for appointments.
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USPS News – Falling Prices: Mandated Rollback Takes Effect April 10

MKeefeBy Mark Keefe,  President

 

DMM-Advisory
USPS Pricing — keeping you informed about the prices and mailing standards of the United States Postal Service

“Absent Congressional or Court action to make the existing exigent surcharge for Market Dominant products and services part of the rate base, the Postal Service™ will be required to reduce prices for Forever stamps and other mailing products, effective Sunday, April 10.

The price of mailing a 1-ounce First-Class Mail letter will be 47 cents, down from 49 cents.

Letters with additional ounces will drop to 21 cents (from 22 cents), letters to international destinations will fall to $1.15 (from $1.20) and postcard prices will be 34 cents (from 35 cents).

Commercial prices will also decrease. The price reductions are required because

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How will your business survive an internet outage?

julie image how will business survive internet outage direct mail blogBy Julie Fleming, Information Technology

 

A recent day-long ISP outage for a large portion of our local clients has sparked us to provide some helpful information on the topic.

how will business survive internet outage direct mail blogBe it weather or ‘technical issues’ everyone is bound to experience an outage at some point in their existence. In the direct mail industry, it is imperative to have a backup plan since, as the old adage goes, ‘the mail must go through.’

While most businesses are sustainable enough to withstand an internet outage of an hour or two, what happens when that outage is projected to last an an entire day, or, even worse, many days?

Most businesses have a handful of associates who are savvy enough to know how to ‘make it work’ and get tasks done from other locations, for example: grab a laptop and head to the coffee shop in the next town over, or utilize a mobile internet provider (which many companies subscribe to and use on a regular basis anyhow) – but what if your entire company had to figure out how to work from a remote location because the internet was down? Even worse, what if your building was flooded or rendered uninhabitable/unreachable because of the weather? (At PrimeNet, we ensure that inclement weather will not hinder our Data Center, of course, more on that here.)

While it would be immeasurably tedious to provide a comprehensive guide on what to do in every single type of outage situation, here are a few questions that should help your business plan

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The Digital Age of Paper Mail

Jack

By Jack Flick, Data Services

 

U.S. Postmaster General’s Digital Strategy to Support the Paper Mailing Industry Aims for 2017 Launch of Mail Preview App:

bag-and-tablet

Megan J. Brennan, Postmaster General and CEO of the United States Postal Service, recently announced efforts by USPS to lead a technology-driven reinvention of traditional paper mail during a keynote speech at the National Postal Forum—the annual mailing industry trade show, which ran from March 20th-23rd, 2016.

“The Postal Service is investing in our digital strategy, because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” said Brennan. “We are committed to elevating the role of mail in American marketing and communications, and earning a bigger slice of the marketing pie.”

In her address, Brennan pointed to strategic initiatives and investments which will provide the mailing industry with vastly expanded digital capabilities. “Our vision is not confined to what we can accomplish in the next year or two.  We have to continue to build and focus on the

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Online Marketing & Direct Mail Integration: Why your Business Should be Well-Rounded

Online Marketing & Direct Mail Integration Brandi Blog Image
Email Marketing, Social Media Marketing or Direct Mail?

Facebook, Twitter, LinkedIn, YouTube, Pinterest, G+, Instagram, Forums… the list goes on!

Here’s why you should be utilizing them all: Online Marketing & Direct Mail Integration Socials Bubble

In a digital age, is direct mail becoming a thing of the past? NO WAY! In fact, while social media has certainly revolutionized advertising as we know it, it has only increased the effectiveness of direct mail marketing. Did you know that today’s social media marketing strategies were taken directly from direct mail campaigns? That’s why, when it comes to online vs. print marketing, the secret to success is not an ‘either/or’ approach, but a definite ‘and’ approach. When the two are used together to familiarize potential customers with a consistent message,

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Increase Sales with BOLD Customer Names on a NEW License Plate Mailer!

Ready to expand your customer base? Send their name LARGE and send it LOUD with PrimeNet’s newly updated License Plate Mailer which can be customized for any region. People love to see their own name, and when it’s BOLD on a license plate from their own state, the chances are increased that your message will get customers in the door. Sales events, holidays and business-boosters all have a place on this custom license plate mailer!

License Plate Mailer direct mail sample

In what state is YOUR business? Anywhere in North America, we’ve got you covered. Some examples

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