By Becky Paulsen, Client Services
Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.
Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.
When the prospect comes in for service, they get a deal, and the dealer gets business and a stronger relationship. The check coupon has a bar code that gets scanned. Data is collected on special reporting software we created, that pumps out reports on the results of the mailer and proves the huge ROI.