The Digital Age of Paper Mail

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The Digital Age of Paper Mail


By Jack Flick, Data Services


U.S. Postmaster General’s Digital Strategy to Support the Paper Mailing Industry Aims for 2017 Launch of Mail Preview App:


Megan J. Brennan, Postmaster General and CEO of the United States Postal Service, recently announced efforts by USPS to lead a technology-driven reinvention of traditional paper mail during a keynote speech at the National Postal Forum—the annual mailing industry trade show, which ran from March 20th-23rd, 2016.

“The Postal Service is investing in our digital strategy, because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” said Brennan. “We are committed to elevating the role of mail in American marketing and communications, and earning a bigger slice of the marketing pie.”

In her address, Brennan pointed to strategic initiatives and investments which will provide the mailing industry with vastly expanded digital capabilities. “Our vision is not confined to what we can accomplish in the next year or two.  We have to continue to build and focus on the

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Online Marketing & Direct Mail Integration: Why your Business Should be Well-Rounded

Online Marketing & Direct Mail Integration Brandi Blog Image
Email Marketing, Social Media Marketing or Direct Mail?

Facebook, Twitter, LinkedIn, YouTube, Pinterest, G+, Instagram, Forums… the list goes on!

Here’s why you should be utilizing them all: Online Marketing & Direct Mail Integration Socials Bubble

In a digital age, is direct mail becoming a thing of the past? NO WAY! In fact, while social media has certainly revolutionized advertising as we know it, it has only increased the effectiveness of direct mail marketing. Did you know that today’s social media marketing strategies were taken directly from direct mail campaigns? That’s why, when it comes to online vs. print marketing, the secret to success is not an ‘either/or’ approach, but a definite ‘and’ approach. When the two are used together to familiarize potential customers with a consistent message,

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Increase Sales with BOLD Customer Names on a NEW License Plate Mailer!

Ready to expand your customer base? Send their name LARGE and send it LOUD with PrimeNet’s newly updated License Plate Mailer which can be customized for any region. People love to see their own name, and when it’s BOLD on a license plate from their own state, the chances are increased that your message will get customers in the door. Sales events, holidays and business-boosters all have a place on this custom license plate mailer!

License Plate Mailer direct mail sample

In what state is YOUR business? Anywhere in North America, we’ve got you covered. Some examples

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Pass the Word: Print Drives America

Print Drives America Direct Mail blog image Mark

By Mark Keefe, President


Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception.

I’d like to share an article with you that was written by Martin J. Maloney, of Printing Industries Alliance:

“It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a message that the printing industry should be spreading everywhere.

Let’s look at the numbers. Taken together, the measured media represent a $300 billion market in the U.S. That works out to a media spend of about $1,000 per person per year. Market share by medium breaks down as follows:

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USPS April 2016 Removal of Exigent Surcharge: A Summary

USPS April 2016 Exigent Surcharge Removal blog image Jack

By Jack Flick, Data Services

USPS April 2016 Rate Change : Removal of Exigent Surcharge.

We recently posted a USPS Industry Alert article titled: Postal Service Exigent Surcharge Pricing to End April 10. For those who have not had the time to read the entire article, here is a brief summary of the good news for individuals and businesses:

On February 25, 2016, the United States Postal Service provided notice to the Postal Regulatory Commission (PRC) that it will remove the exigent surcharge that’s currently in place. Barring any action from Congress, the exigent surcharge will be removed effective April 10, 2016.

Listed below are some of the changes to expect for First Class Mail:
Additional ounce rate for Single-Piece (letters/flats) to decrease from $0.22 to $0.21
The 2nd Ounce Free program continues.
Single piece stamped mail to decrease from $0.49 to $0.47
Postcards to decrease from $0.35 to $0.34
One ounce flats to decrease from $0.98 to $0.94
International letters to decrease from $1.20 to $1.15

Commercial prices will also be decreasing. A complete listing of the new prices,

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Postal Service Exigent Surcharge Pricing to End April 10

By Mark Keefe, President




Forced Price Reduction to Worsen USPS
Financial Condition by $2 Billion Per Year

Postal Service Exigent Surcharge Pricing to End April 10


WASHINGTON — Absent Congressional or court action to extend or make permanent an existing exigent surcharge for mailing products and services – including the Forever stamp — the Postal Service will be required to reduce certain prices on Sunday, April 10, 2016. This mandatory action will worsen the Postal Service’s financial condition by reducing revenue and increasing its net losses by approximately $2 billion per year.

“The exigent surcharge granted to the Postal Service last year only partially

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How Important is the direct mail LIST?

direct mail LIST importance Pam blog image
Let me just say this — it’s ALL about the direct mail list!  The more you can target your list to the people who are MOST likely to use your products or service, the better your response and ROI will be.

It may seem impossible to develop that perfect list but you actually have exactly what you need… YOUR DATABASE!

PrimeNet is a leader in Data Analytics. We can take your database and define your trade area, identify both your primary and secondary customer profile (see what they look like).

With that information we can find all the “Look-a-Likes” (people who look just like your primary customer) who are your best potential clients and mail to only those people.

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Textured Leatherette Paper and Coatings

Textured Leatherette Paper   |   Looking for Info on Coatings?

New Direct Mail Product leatherette calendar sampleThis mailer has been designed to look and FEEL like a realistic leather planner and boasts a combination of dimensional visual elements such as torn-paper prize vouchers and handwritten calendar reminders. There is ample space for a personalized message to the consumer, which can be customized to fit your industry-specific audience.

Below is an example of a piece for the automotive industry featuring a guaranteed prize winner and sales event calendar reminders, however this can be tailored by

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