Postal Service Statement on Postal Regulatory Commission Ruling

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Postal Service Statement on Postal Regulatory Commission Ruling

Jack  By Jack Flick, Data Services


Today’s ruling by the Postal Regulatory Commission (PRC) approving the proposed prices and classifications for Standard Mail, Periodicals, and Package Services enables the Postal Service to move forward with a new pricing strategy to capitalize on strong mail and package growth.

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Direct Mail Remains Most Effective Medium

direct mail remains, blog image M Keefe
The popularity of digital marketing has added an interesting dynamic to the advertising industry, but despite the new bells and whistles the Internet provides for brands, direct mail remains the most effective medium available. Businesses can maximize the technique’s usefulness by employing best practices and investing in mailing software.

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Direct Mail List Buying: 7 Reasons You Need a Pro

Pam Direct mail list buying blog image  By Pam Wellnitz, List Services
How many incredible direct mail pieces are wasted because they are sent to a lousy direct mail list that costs too much per record, misses out on postage savings, and goes to the wrong people?

The truth is, good direct mail list buying requires a pro. Check out our free tip sheet on List Analysis: Increasing the Performance of Your Mail Campaigns. Remember, the “right list” is the smallest possible list with the most possible prospects, which can be delivered at the lowest cost. Defining the right target is easy. Getting the right list is very tricky.

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Direct Mail Marketing Strategy: Warm up prospects with PrimeWARM

Chuck, Blog Image Direct Mail Marketing Strategy  By Chuck Alsdurf, Vice President

PrimeWARM Direct Mail Marketing Strategy:

Pick a geographic area using zip code(s) or PrimeNet’s mapping tool!

Design a postcard to mail to 10,000 names:

Postcards Direct Mail Marketing Strategy PrimeWARM








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