By Pam Wellnitz, List Services
How many incredible direct mail pieces are wasted because they are sent to a lousy direct mail list that costs too much per record, misses out on postage savings, and goes to the wrong people?
The truth is, good direct mail list buying requires a pro. Check out our free tip sheet on List Analysis: Increasing the Performance of Your Mail Campaigns. Remember, the “right list” is the smallest possible list with the most possible prospects, which can be delivered at the lowest cost. Defining the right target is easy. Getting the right list is very tricky.