Online Marketing & Direct Mail Integration: Why your Business Should be Well-Rounded
Email Marketing, Social Media Marketing or Direct Mail?
Facebook, Twitter, LinkedIn, YouTube, Pinterest, G+, Instagram, Forums… the list goes on!
Here’s why you should be utilizing them all:
In a digital age, is direct mail becoming a thing of the past? NO WAY! In fact, while social media has certainly revolutionized advertising as we know it, it has only increased the effectiveness of direct mail marketing. Did you know that today’s social media marketing strategies were taken directly from direct mail campaigns? That’s why, when it comes to online vs. print marketing, the secret to success is not an ‘either/or’ approach, but a definite ‘and’ approach. When the two are used together to familiarize potential customers with a consistent message,