Omni-Channel Marketing with USPS Informed Delivery® Service

  • 0

Omni-Channel Marketing with USPS Informed Delivery® Service

Omni-Channel Marketing is certainly the hottest buzz word of 2020, but what does it mean exactly? Well, that answer can actually be kind of complicated. For a more in-depth read about the difference between Omni-Channel Marketing and Multi-Channel Marketing, this article is a great resource. However, the simple explanation is that Omni-Channel Marketing incorporates marketing techniques from all different sources – in-store, printed ads, and digital ads.

Omni-Channel Marketing – Where to Begin

If the thought of creating different ads for both the physical, and digital spaces intimidates you, a great place to start is by promoting your online presence ON your physical ads. Assuming that you already have a website and social media accounts, place links to your sites on your direct mail pieces. You can do this by simply writing out the URL or putting a QR code that the reader can scan and be launched to your site.

Postcard with QR code, omnichannel marketing, digital advertising
6×11 postcard with QR code linking to website and URL for their Facebook page

Being User-Friendly is Key!

Writing your website URL out on your direct mail campaign is certainly important, but not everyone is going to take the time out to write that URL into their web browser. Utilizing QR codes certainly takes this a step further – generally readers can use a QR reader on their smart phone and it will launch them directly to your website. However, not everyone uses or understands the concept of QR codes just yet. Wouldn’t it be easier if the website on your direct mail was actually just a clickable link? Unfortunately, that technology doesn’t exist quite yet. Or does it?

Using USPS Informed Delivery®

Although you may not be able to click directly on your physical mail piece, there is a tool that can get you close! According to the USPS website, Informed Delivery provides eligible residential consumers with a digital preview of their household’s incoming mail scheduled to arrive soon. Users can view greyscale images of the exterior, address side of incoming letter-sized mailpieces (not the inside contents) via email or an online dashboard. This means that before customers even check their physical mailbox, they can get a preview of what’s to come. Since the reader is already using the internet, they are more apt to visit your website. This makes having an attention-catching mailer even more important! For tips on how to make sure your direct mail campaign stands out with Informed Delivery® Service, read our previous blog post.

informed delivery postcard, omni-channel marketing
Screenshot from a Informed Delivery® e-mail with a preview of a postcard.

But instead of hoping that your reader looks at your website listed on your piece of mail and then decides to type the URL into their web browser, why not make it even easier for them? By integrating an interactive campaign, you can put a clickable link directly in their Informed Delivery® preview! This means that the reader will see the outside of your mail piece, as well as a small digital ad and a corresponding link that will launch them to wherever you decide. So even if the customer never opens the physical piece of mail you’ve sent them – they may still open the digital version and get your message all the same.

informed delivery envelope, omnichannel marketing
Screenshot from a real Informed Delivery® e-mail with an interactive campaign.

Tracking ROI

The USPS also offers methods to track your marketing efforts. For each campaign you run, they can provide the number of people in your list that have signed up for Informed Delivery®, as well as the number of people that have opened the email containing your interactive campaign. As long as you are using unique URLs, you can also track on your own the number of people that have clicked on your individual links. With everything being traceable, you can get a better understanding of what works and what doesn’t.

In a world where the answer to question, “Is online advertising or print advertising better?” is always changing, it’s best to cover all your bases. Contact PrimeNet today to get started on your next direct mail campaign with USPS Informed Delivery®!


  • 0
March Madness Marketing Techniques for Any Industry, March Madness Direct Mail

Marketing Madness: Techniques for Any Industry in March

Now that the Super Bowl is over, it’s time to focus your marketing efforts on the next big sports event: Basketball Tournaments in March! It’s time to put those footballs away and slam dunk your next marketing campaign.

Be Careful With Your Taglines!

The official title for the NCAA basketball finals event is a very catchy phrase. However, before you get excited and begin running your next sale, you need to be aware of the implications of what taglines and catchphrases you use. The official event name of the basketball finals is copyrighted and trademarked by the NCAA. This means that the phrase cannot be used by anyone else without permission without violating the trademark. How do you know if something is trademarked? One of the best resources to search for trademarks is the United States Patent and Trademark Office (USPTO.) Here you can be sure that any taglines you are trying to use for marketing purposes won’t land you a cease and desist notice, or worse – sued.

Instead, marketers have come up with other clever taglines to still get the point across. Try using terms like “March Mania,” “March Markdown Madness,” or even “Slam Dunk Savings.”

March Postcards, letters, madness, mania, basketball marketing

What Else is Happening in March?

Incorporate other events into your March marketing campaign. The madness in March kicks off during the same week as St. Patrick’s Day. This is the perfect opportunity to merge the two topics. Perhaps you can develop a “mascot” of a leprechaun dribbling a basketball. March also brings about thoughts of spring. Maybe your customers can “spring into savings” just as basketballs can “spring” off the ground. March is also still a popular time for people to be getting their tax refunds. Why not incorporate tax-themed lingo and sales into your campaign as well? If you can use more than one theme, and do it well, this technique can draw more attention to your campaign.

Why Should Your Customers Care About Your March Mania?

Okay, it’s basketball season. So what? Why should your customers care? Give them a reason to! A good marketing campaign is all about what you can offer to your customer. Whether you are promoting a new service, or running a sale on a product, your customer needs a reason to WANT what you are selling. One tried and true way of doing this is to run a sale. Customers love a good deal. Another enticing offer is a giveaway offer. To go with the March Mania theme, perhaps you can give away a free basketball with purchase. You could also run a raffle for a brand new TV (for them to watch the games on, of course!) For customers who are big lovers of basketball tournament festivities, hold a bracket contest. Offer prizes for who has the most correct bracket of the season. All of these incentives will entice your customers to come to you, and spend their money with you.

Marketing for Your Industry

One of the main industries that centers their marketing around the madness of basketball season in March is the automotive industry. Don’t sell cars? Don’t fret! Anyone can use March Mania themes for their marketing with just a bit of creativity. For example, restaurants and bars can run different drink specials or create new menu items with basketball themed names. You can also host viewing parties. Make your business be the place everyone wants to go (and spend their money) during the tournament! The HVAC industry can run a special on air conditioner tune-ups. Make sure your air conditioner is “game-ready.” Even someone in realty could use something as simple as “The ball is in your court.” If you put the right spin on it, any industry could benefit from marketing centered around March Mania.

Use Direct Mail in Your Marketing

March Mania Postcard, Markdown Madness Auto

While digital ads will be bombarding your customers, offer them something different with a unique piece of mail. For example, this “pop-out” piece is an interactive experience for the customer. This helps your marketing efforts become more memorable in customers’ minds. Direct mail campaigns also allow you to use targeted data to specify the exact customers you are wanting to bring in.

In conclusion, no matter what you do for basketball season, just be sure you do something. Let PrimeNet help you with your March campaign today! You can call 1-800-826-2869 or fill out the contact form on this page.


  • 0

Marketing Your Service Business for Spring

Automotive Spring Service Marketing Blog image


Do you offer home services? Automotive Services? Business maintenance services?

A great time to market is the change of the season from winter to spring when the warmer weather is just ahead.

Speaking of weather: Weather influences nearly every consumer purchasing decision. Understanding the relationship of weather on consumers can have such a great benefit for businesses who sell services. In fact, weather data can be leveraged to market products at exactly the most profitable time, and in a way that will maximize impact. What we eat, our choice of apparel, the type of car we drive and what home we buy, can all essentially be determined by studying fluctuations in the weather.

With the spring season in mind, here are a few marketing tips for starting your warmer weather advertising on the right foot.

weather direct mail blog article lemonade sign


Take advantage of competitors’ lack of planning.

At the beginning of the year, the sooner you can start your marketing, the better – You’ve got to get in front of your customers before your competition does! Good news for you: Advertising traffic slows down during the winter months because many service industry business owners don’t have a set marketing plan. That means there is less competition for advertising space!

If you’re running pay-per-click (PPC) or paid social media campaigns, your costs-per-click (CPC) will typically be less and your impression/share trends higher. That equates to more visibility for less money!

Create a relevant sense of urgency.

spring marketing urgency - hurry up direct mail blog image

Advertising with a sense of urgency is important, especially for your service business. You should be marketing time-sensitive services based on seasonality.
Some examples:

– If you’re in the HVAC or Automotive industry, you should be sending coupons and specials for spring maintenance and tune-ups.

– Home Cleaning Services: Spring Deep-Cleaning

– Business Maintenance: Roof and grounds inspections and maintenance

Lawn & Garden Care or Pest Control: Spring clean-up, planting, fertilizing, and beautification. Termite prevention, wasp, ant, grasshopper, gopher, roach etc…

Pest Control Spring Marketing Blog Image


Time is of the essence. Don’t Miss Out!

Ok, Let’s take Lawn Care, for instance: These services will typically have a higher ROI (aeration, fertilization, spring cleanup, etc.), but the time to have them done in the spring is limited– and so are the amount of hours you’ll have in a week.

Lawn Care Spring Marketing Blog Image

When running your spring service ads on your direct mail, flyers, postcards, Facebook or even on door hangers, stress a sense of urgency.
For example:

Lawn Care Spring Maintenance Blog“A thick, healthy lawn begins with SPRING Aeration and Fertilization
15% OFF! – Call now before our schedule fills up!”

There are four simple elements to this ad copy:

The Intent: You’re stating the service and what the ad was for.

Your Offer: You’re providing an appealing incentive with 15% off.

It’s Relatable: The ad copy is related to the customer’s wish for a healthy lawn.

Sense of Urgency: The importance of taking action NOW incentivizes the customer to call sooner than later.

All of the elements are needed for the most effective sales ad, but urgency is the most important. Urgency is what prevents your customer from forgetting about you. “Don’t wait!” “Call now!” “Space is Limited!” Fear of Missing Out (FOMO) helps prevent your competitors from getting to your customers before they call you or take action.


  • 0
football direct mail blog image commercial printing halftones

Marketing Lessons You Can Learn From The Super Bowl

The only time in American culture that people look forward to watching commercials: The Super Bowl. People will sometimes go to great lengths to avoid commercials altogether – like using the DVR or live streaming. BUT – its the total opposite on Super Bowl Sunday. Why can that be? Let’s have a look at some marketing lessons you can learn from Super Bowl commercial ads.


direct mail blog what's the point of marketing

Have a Clear Message

We must admit, some Super Bowl ads are confusing. They’ve got a small time slot, not dissimilar to the amount of time someone might be seeing your own ad before deciding to drop out or keep reading – your message absolutely must be clear and concise. Don’t assume artsy metaphors will be interpreted the same way you might intend them.

So, ask yourself: “What is my point? What do I want? How can I be clear but creative? How can I get my message across quickly?” After all, what good is your message if the person on the other end doesn’t understand its purpose?


Direct Mail Blog Image Woman Laughing

Make Your Viewers Laugh

People look forward to Super Bowl ads because they assume they are going to be top quality, best of the best. They look forward to the wow factor, and a potential laugh. A lot of brainstorming, testing and research goes into creating content for these premier, sought-after time slots. Not to mention, a LOT of cash. Creativity and humor are key!

Even if the content you are pushing may be considered as ‘boring’ to the average person, you’ve got to give it something humorous or quirky to make it stand out while still keeping it serious business, as to not discredit the product or service you are offering.


direct mail blog doggo marketing audience

Know Your Audience

How can you connect with your audience if you don’t know who they are? You can’t, unless we’re talking about a lucky accident. All great marketing happens on purpose, whether the audience realizes it or not. The Super Bowl is one of the most watched events in the history of on-air television, catering to millions of viewers. When Budweiser markets a Super Bowl ad about not drinking and driving (because you need to make it home …) – they are absolutely targeting the right audience, since going out and drinking alcohol is an undeniable part of many Super Bowl experiences.

Your content should be engaging, educational, and make use of emotions. People need to not just see your advertising message, but to really feel it.

If you keep these simple points in mind, you’re on your way to effective advertising, no matter what you are offering.


  • 0

Is your sensitive data secure?

⚠️ ⚠️ ⚠️ You know how you occasionally read about huge data breaches in the news? Or (ugh) you get a letter saying your information may have been part of a breach? Maybe you have a business that collects data like emails or logins – or takes payment information online? Well, as an SOC2 Certified Vendor, we’d like to remind you to think about how you manage your company’s data and other security measures so that you know you’re always covered.

Take Our Data Security Quiz:


So – How’d you do? We’ve compiled a list of key points and related articles on data and facility security. We have found these to be comprehensive and informative, and hope you will find them useful as well. So, without further ado, here they are:

1. Encryption of data traveling over internet (email, ftp)
Are you using secure servers? A reputable email provider?
Techniques for transferring data securely -ProtectIU.edu

2. Review and education staff about security policies
When do you conduct security training and how often do you provide continuing education sessions with your staff about security protocols and procedures?
Security Policy: Development and Implementation -nces.ed.gov

3. Comprehensive data backup programs
(We’re utilizing Cloud storage, and would highly recommend it. Plus, we keep a detailed, up-to-date Disaster Recovery program)
How is your data backed up and what is your disaster recovery plan?
8 Benefits of Online Data Storage -Business News Daily
6 things to consider when implementing a disaster recovery plan  -AT&T Business

4. Automated virus protection updates across network
Is your anti-virus software reputable and up-to-date? How often do you review and update it?
Why Is It Important to Constantly Update Antivirus Software? -Techwalla
The Best Hosted Endpoint Protection and Security Software for 2020 -PC Mag

5. Physical security of building
(Check out our fortress of a Data Center)
How effective is your building security? How are keys and codes handled?
7 Physical Security Practices Every Business Should Implement -Linkedin

6. Yearly external audit conducted to assure critical security programs are being followed (In PrimeNet’s Case: SOC Type2)
Do you have any third parties who conduct security audits?
How and Why to Request a SOC Report from Your Vendors
-Smith& Howard

7. Periodic external penetration tests conducted.
A penetration test is designed to answer the question: “What is the real-world effectiveness of my existing security controls against an active, human, skilled attacker?”
What Is A Penetration Test And Why Would I Need One For My Company? -Forbes


  • 0
Content Calendar, fun unique holidays, social media content

Marketing Holidays Calendar: A List of Fun Days to Celebrate on Social Media and Beyond

If you’ve been on the internet lately (ahem – like right now?) then you may have noticed that it seems like there is a new holiday coming up every day that you’ve never heard of. Although you may not have heard of Talk Like a Pirate Day or National Pancake Day, many others have and they are celebrating them. These marketing holidays open up a wonderful opportunity to take advantage of trending topics and engagement with viewers. We’ve put together a list of these fun and sometimes unusual marketing holidays (along with the regular “boring” ones) so that you can mark your calendar and be ready for the upcoming year! Celebrating these holidays with a simple post on social media, while using the corresponding hashtag, can bring thousands of new eyes to your posts. You don’t want to miss out on this amazing–and fun–marketing opportunity!

This list isn’t exhaustive and all hashtags are subject to change. There are literally thousands of fun and unusual holidays out there. But this list is a great starting point. These holidays are not only a great way to market yourself on social media, but can be incorporated into any sort of campaign. For example, National Pizza Day would be a great holiday to launch a direct mail campaign around. Offer a coupon for a free slice of pizza, put #nationalpizzaday on your postcard mailer, and you’re all set!

Marketing Holidays by Date:

Jump ahead to the month you’d like, or continue scrolling to see all of the dates.

January
February
March
April
May
June
July
August
September
October
November
December


January 2020

1. Wednesday, New Year’s Day #NewYearsDay

2. Thursday, Science Fiction Day #ScienceFictionDay

4. Saturday, National Trivia Day #NationalTriviaDay

5. Sunday, National Bird Day #NationalBirdDay

11. Saturday, Human Trafficking Awareness Day #HumanTraffickingDay

13. Monday, National Sticker Day #NationalStickerDay

13. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay

15. Wednesday, National Hat Day #NationalHatDay

16. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

20. Monday, Cheese Lovers Day #CheeseLoversDay

20. Monday, Martin Luther King, Jr. Day #MLKDay

21. Tuesday, National Hugging Day #NationalHuggingDay

23. Thursday, National Pie Day #PieDay

24. Friday, National Compliment Day #NationalComplimentDay

25. Saturday, Opposite Day #OppositeDay

25. Saturday, Chinese New Year #ChineseNewYear

26. Sunday, Australia Day #AustraliaDay (Observed January 27)

28. Tuesday, Community Manager Appreciation Day #CMAD

28. Tuesday, Data Privacy Day #PrivacyAware


February 2020

2. Sunday, Groundhog Day #GroundhogDay

2. Sunday, World Wetlands Day #WorldWetlandsDay

2. Sunday, Super Bowl LIV #SBLIV

4. Tuesday, World Cancer Day #WorldCancerDay

5. Wednesday, National Weatherperson’s Day #NationalWeatherpersonsDay

7. Friday, National Send a Card to a Friend Day #SendACardToAFriendDay

8. Saturday, National Boy Scouts Day #BoyScoutsDay

9. Sunday, National Pizza Day #NationalPizzaDay

11. Tuesday, Inventors Day #InventorsDay

11. Tuesday, Safer Internet Day #SID2020

13. Thursday, World Radio Day #WorldRadioDay

14. Friday, Valentine’s Day #ValentinesDay

15. Saturday, Singles Awareness Day #SinglesAwarenessDay

17. Monday, Random Acts of Kindness Day #RandomActsOfKindnessDay

17. Monday, Presidents Day #PresidentsDay

18. Tuesday, National Battery Day #NationalBatteryDay

20. Thursday, World Day of Social Justice #SocialJusticeDay

20. Thursday, Love Your Pet Day #LoveYourPetDay

21. Friday, International Mother Language Day #IMLD

25. Tuesday, National Pancake Day #NationalPancakeDay

25. Tuesday, Mardis Gras #MardisGras

27. Thursday, National Retro Day #NationalRetroDay


March 2020

1. Sunday, National Peanut Butter Lover’s Day #PeanutButterLoversDay

2. Monday, National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3. Tuesday, World Wildlife Day #WorldWildlifeDay

4. Wednesday, National Grammar Day #NationalGrammarDay

6. Friday, National Dentist’s Day #DentistsDay

6. Friday, National Employee Appreciation Day #EmployeeAppreciationDay

6. Friday, National Dress Day #DressDay

7. Saturday, National Be Heard Day #NationalBeHeardDay

7. Saturday, National Cereal Day #NationalCerealDay

7. Saturday, National Day of Unplugging #NationalDayOfUnplugging

8. Sunday, International Women’s Day #BeBoldForChange

8. Sunday, National Proofreading Day #NationalProofreadingDay

8. Sunday, Daylight Savings #DaylightSavings

9. Monday, National Napping Day #NationalNappingDay

10. Tuesday, National Pack Your Lunch Day #NationalPackYourLunchDay

10. Tuesday, National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11. Wednesday, National Worship of Tools Day #WorshipOfToolsDay

12: Thursday, National Girl Scout Day #GirlScoutDay

13. Friday, World Sleep Day #WorldSleepDay

14. Saturday, Popcorn Lover’s Day #PopcornLoversDay

14. Saturday, Potato Chip Day #NationalPotatoChipDay

14. Saturday, Pi Day #PiDay 

15. Sunday, World Consumer Rights Day #WCRD2020

16. Monday, National Freedom of Information Day #FreedomOfInformationDay

17. Tuesday, St. Patrick’s Day #StPatricksDay

18. Wednesday, Awkward Moments Day #NationalAwkwardMomentsDay

19. Thursday, National Let’s Laugh Day #NationalLetsLaughDay

20. Friday, International Day of Happiness #InternationalDayofHappiness

20. Friday, World Storytelling Day #WorldStorytellingDay

20. Friday, First Day of Spring #FirstDayofSpring (some argue it is March 19, due to leap year)

21. Saturday, International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

21. Saturday, World Poetry Day #WorldPoetryDay

22: Sunday, World Water Day #WorldWaterDay

23. Monday, National Puppy Day #NationalPuppyDay

24. Tuesday, American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

25. Wednesday, Tolkien Reading Day #TolkienReadingDay

26. Thursday, National Spinach Day #NationalSpinachDay

26. Thursday, Purple Day #PurpleDay

28. Saturday, Earth Hour Day #EarthHour

30. Monday, Doctor’s Day #NationalDoctorsDay

30. Monday, National Take a Walk in the Park Day #NationalWalkInTheParkDay

31. Tuesday, World Backup Day #WorldBackupDay

31. Tuesday, Transgender Day of Visibility #TDOV

31. Tuesday, Equal Pay Day #EqualPayDay


April 2020

1. Wednesday, April Fools Day #AprilFools

1. Wednesday, National Walking Day #NationalWalkingDay

2. Thursday, World Autism Awareness Day #WAAD

3. Friday, Find a Rainbow Day #FindARainbowDay

4. Saturday, Hug a Newsperson Day #HugANewsperson

7. Tuesday, World Health Day #LetsTalk

10. Friday, National Siblings Day #NationalSiblingsDay

10. Friday, Encourage a Young Writer Day #EncourageAYoungWriterDay

10. Friday, Good Friday #GoodFriday

11. Saturday, National Pet Day #NationalPetDay

12. Sunday, Easter #Easter

12. Sunday, International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

15. Wednesday, National Tax Day #TaxDay

16. Thursday, National Stress Awareness Day #StressAwarenessDay

16. Thursday, National Wear Your Pajamas to Work Day #PJDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Thursday, National High-Five Day #NH5D

17. Friday, Haiku Poetry Day #HaikuPoetryDay

18. Saturday, National Columnists’ Day #NationalColumnistDay

20. Monday, National Look-Alike Day #NationalLookAlikeDay

22. Wednesday, Earth Day #EarthDay2020

23. Thursday, National Picnic Day #NationalPicnicDay

23. Thursday, World Book Day #WorldBookDay

23. Thursday, National Take Our Daughters and Sons to Work Day #COUNTONME

24. Friday, National Administrative Professionals Day #AdministrativeProfessionalsDay

24. Friday, Arbor Day #ArborDay

25. Saturday, National Telephone Day #NationalTelephoneDay

25. Saturday, World Malaria Day #EndMalariaForGood

29. Wednesday, International Dance Day #InternationalDanceDay

29. Wednesday, Denim Day #DenimDay

30. Thursday, National Honesty Day #NationalHonestyDay

30. Thursday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay

30. Thursday, International Jazz Day #JazzDay


May 2020

1. Friday, May Day #MayDay

1. Friday, International Workers Day #IntWorkersDay

1. Friday, Space Day #SpaceDay

2. Saturday, Brothers and Sisters Day #BrothersAndSistersDay

3. Sunday, World Press Freedom Day #WPFD2020 #PressFreedom

4. Monday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

4. Monday, International Firefighters Day #InternationalFirefightersDay

5. Tuesday, Cinco de Mayo #CincoDeMayo

5. Tuesday, World Asthma Day #WorldAsthmaDay

5. Tuesday, Thank a Teacher Day #ThankATeacher

6. Wednesday, National Nurses Day #NursesDay

7. Thursday, World Password Day #WorldPasswordDay

9. Saturday, Europe Day #EuropeDay

10. Sunday, Mother’s Day #MothersDay

12. Tuesday, National Limerick Day #NationalLimerickDay

13. Wednesday, National Receptionist Day #NationalReceptionistDay

15. Friday, International Day of Families #FamilyDay

15. Friday, National Bike to Work Day #BTWD

15. Friday, Endangered Species Day #EndangeredSpeciesDay

16. Saturday, Love a Tree Day #LoveATreeDay

17. Sunday, International Day Against Homophobia and Transphobia #IDAHOT2019

21. Thursday, National Memo Day #NationalMemoDay

24. Sunday, National Scavenger Hunt Day #NationalScavengerHuntDay

25. Monday, National Wine Day #NationalWineDay

25. Monday, Memorial Day #MemorialDay #MDW

28. Thursday, Hamburger Day #NationalHamburgerDay

29. Friday, Paperclip Day #PaperclipDay

29. Friday, Heat Awareness Day #NoFryDay

31. Sunday, World No-Tobacco Day #NoTobacco

31. Sunday, National Smile Day #NationalSmileDay


June 2020

1. Monday, Global Day of Parents #GlobalDayOfParents

2. Tuesday, Leave The Office Early Day #LeaveTheOfficeEarlyDay

5. Friday, World Environment Day #WorldEnvironmentDay

5. Friday, National Donut Day #NationalDonutDay

6. Saturday, Higher Education Day #HigherEducationDay

7. Sunday, National Cancer Survivor’s Day #NCSD2020

8. Monday, World Oceans Day #WorldOceansDay

8. Monday, Best Friends Day #BestFriendsDay

14. Sunday, World Blood Donor Day #GiveBlood

14. Sunday, National Flip Flop Day #FlipFlopDay

14. Sunday, International Children’s Day #ChildrensDay

14. Sunday, National Flag Day #FlagDay

20. Saturday, World Refugee Day #WithRefugees

20. Saturday, First Day of Summer #FirstDayOfSummer

21. Sunday, Father’s Day #FathersDay

21. Sunday, National Selfie Day #NationalSelfieDay

21. Sunday, World Music Day #WorldMusicDay

21. Sunday, International Yoga Day #InternationalYogaDay

25. Thursday, National Handshake Day #HandshakeDay

26. Friday, Take Your Dog to Work Day #TakeYourDogToWorkDay

27. Saturday, National Sunglasses Day #NationalSunglassesDay

30. Tuesday, Social Media Day #SMDay


July 2020

1. Wednesday, National Postal Worker Day #NationalPostalWorkerDay

1. Wednesday, Canada Day #CanadaDay

2. Thursday, World UFO Day #WorldUFODay

4. Saturday, Independence Day (United States) #IndependenceDay

5. Sunday, National Bikini Day #NationalBikiniDay

7. Tuesday, World Chocolate Day #WorldChocolateDay

11. Saturday, Cheer Up the Lonely Day #CheerUpTheLonelyDay

12. Sunday, Malala Day #MalalaDay

15. Wednesday, Give Something Away Day #GiveSomethingAwayDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

17. Friday, World Emoji Day #WorldEmojiDay

18. Saturday, Nelson Mandela International Day #MandelaDay

19. Sunday, National Ice Cream Day #NationalIceCreamDay

20. Monday, National Moon Day #NationalMoonDay

24. Friday, Summer Olympic Games Begin #SummerOlympics2020

30. Thursday, International Day of Friendship #DayOfFriendship

31. Friday, Talk in an Elevator Day #TalkInAnElevatorDay


August 2020

1. Saturday, Respect for Parents Day #RespectForParentsDay

2. Sunday, National Coloring Book Day #NationalColoringBookDay

8. Saturday, International Cat Day #InternationalCatDay

9. Sunday, National Book Lovers Day #NationalBookLoversDay

10. Monday, National Lazy Day #LazyDay

11. Tuesday, National Sons and Daughters Day #SonsAndDaughtersDay

12. Wednesday, International Youth Day #YouthDay

12. Wednesday, World Elephant Day #WorldElephantDay

13. Thursday, International Lefthanders Day #LefthandersDay

15. Saturday, National Relaxation Day #NationalRelaxationDay

16. Sunday, National Tell a Joke Day #NationalTellAJokeDay

17. Monday, National NonProfit Day #NationalNonProfitDay

19. Wednesday, World Photo Day #WorldPhotoDay

19. Wednesday, World Humanitarian Day #WorldHumanitarianDay

20. Thursday, National Lemonade Day #NationalLemonadeDay

26. Wednesday, National Dog Day #NationalDogDay

26. Wednesday, National Women’s Equality Day #WomensEqualityDay


September 2020

4. Friday, National Wildlife Day #NationalWildlifeDay

5. Saturday, International Day of Charity #CharityDay

6. Sunday, Read a Book Day #ReadABookDay

7. Monday, Labor Day #LaborDay

8. Tuesday, International Literacy Day #LiteracyDay

11. Friday, National Day of Service and Remembrance #911Day

11. Friday, Stand Up To Cancer Day #KissCancerGoodbye

12. Saturday, National Day of Encouragement #DayOfEncouragement

12. Saturday, National Video Games Day #NationalVideoGamesDay

13. Sunday, National Grandparents Day #NationalGrandparentsDay

19. Saturday, Talk Like a Pirate Day #TalkLikeAPirateDay

19. Saturday, Oktoberfest #Oktoberfest

21. Monday, International Day of Peace #PeaceDay

21. Monday, Miniature Golf Day #MiniGolfDay

21. Monday, Civic Day of Hacking #HackForChange

22. Tuesday, First Day of Fall #FirstDayofFall

22. Tuesday, Car-Free Day #CarFreeDay

22. Tuesday, Hobbit Day #HobbitDay

25. Friday, National Women’s Health and Fitness Day #FitnessDay

26. Saturday, European Day of Languages #EDL2020

27. Sunday, World Tourism Day #WTD2020

28. Monday, World Rabies Day #WorldRabiesDay

28. Monday, National Good Neighbor Day #GoodNeighborDay

30. Wednesday, International Podcast Day #InternationalPodcastDay


October 2020

1. Thursday, International Day of Older Persons #UNDOP

1. Thursday, International Coffee Day #InternationalCoffeeDay

1. Thursday, World Vegetarian Day #WorldVegetarianDay

2. Friday, International Day of Nonviolence #InternationalDayOfNonviolence

2. Friday, World Smile Day #WorldSmileDay

3. Saturday, National Techies Day #TechiesDay

3. Saturday, Mean Girls Day #MeanGirlsDay

4. Sunday, World Animal Day #WorldAnimalDay

4. Sunday, National Taco Day #NationalTacoDay

5. Monday, World Teachers Day #WorldTeachersDay

5. Monday, World Habitat Day #WorldHabitatDay

8. Thursday, World Sight Day #WorldSightDay

10. Saturday, World Mental Health Day #WorldMentalHeathDay

11. Sunday, International Day of the Girl #DayOfTheGirl

13. Tuesday, National Train Your Brain Day #TrainYourBrainDay

14. Wednesday, National Dessert Day #DessertDay

15. Thursday, Global Handwashing Day #GlobalHandwashingDay

15. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Friday, World Food Day #FoodDay

16. Friday, Bosses Day #BossesDay

17. Saturday, International Day for the Eradication of Poverty #EndPoverty

20. Tuesday, World Statistics Day #StatisticsDay

21. Wednesday, Reptile Awareness Day #ReptileAwarenessDay

24. Saturday, United Nations Day #UNDay

24. Saturday, National Make A Difference Day #MakeaDifference

25. Sunday, Greasy Foods Day #GreasyFoodsDay

30. Friday, National Publicist Day #NationalPublicistDay

30. Friday, Checklist Day #ChecklistDay

31. Saturday, Halloween #Halloween


November 2020

1. Sunday, World Vegan Day #WorldVeganDay

1. Sunday, National Authors Day #NationalAuthorsDay

1. Sunday, National Cook For Your Pets Day #CookForYourPetsDay

1. Sunday, Daylight Saving Time Ends #DaylightSavings

3. Tuesday, National Sandwich Day #NationalSandwichDay

4. Wednesday, National Candy Day #NationalCandyDay

8. Sunday, National Cappuccino Day #CappuccinoDay

8. Sunday, Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

11. Wednesday, Veterans Day #VeteransDay

13. Friday, World Kindness Day #WKD

14. Saturday, World Diabetes Day #WDD

15. Sunday, Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

15. Sunday, America Recycles Day #BeRecycled

16. Monday, International Day for Tolerance #ToleranceDay

17. Tuesday, International Students Day #InternationalStudentsDay

17. Tuesday, National Entrepreneurs Day #EntrepreneursDay

19. Thursday, International Men’s Day #InternationalMensDay

20. Friday, Universal Children’s Day #UNChildrensDay

21. Saturday, World Hello Day #WorldHelloDay

26. Thursday, National Cake Day #NationalCakeDay

26. Thursday, Thanksgiving Day #Thanksgiving

27. Friday, Black Friday #BlackFriday

27. Friday, National Day of Listening #DayOfListening

28. Saturday, Small Business Saturday #ShopSmall

29. Sunday, Electronic Greeting Card Day #ElectronicGreetingCardDay

30. Monday, Computer Security Day #ComputerSecurityDay

30. Monday, Cyber Monday #CyberMonday


December 2020

1. Tuesday, World AIDS Day #WAD2020

3. Thursday, International Day of Persons with Disabilities #IDPWD

4. Friday, National Cookie Day #NationalCookieDay

4. Friday, National Sock Day #NationalSockDay

5. Saturday, World Soil Day #WorldSoilDay

6. Sunday, Microwave Oven Day #MicrowaveOvenDay

8. Tuesday, Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

10. Thursday, Human Rights Day #HumanRightsDay

10. Thursday, Nobel Prize Day #NobelPrize

11. Friday, International Mountain Day #InternationalMountainDay

11. Friday, National Salesperson Day #SalespersonDay

21. Monday, Crossword Puzzle Day #CrosswordPuzzleDay

22. Tuesday, First Day of Winter #WinterSolstice

24. Thursday, Christmas Eve #ChristmasEve

25. Friday, Christmas Day #Christmas

26. Saturday, Kwanzaa #Kwanzaa

30. Wednesday, No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay

31. Thursday, New Year’s Eve #NYE


With this comprehensive marketing holidays list, you are sure to have plenty of content ideas for the upcoming year. Follow us on our social media accounts to see what we do!
Facebook
Twitter
LinkedIn
Youtube


  • 0
Tax Season Marketing Tips to Help Your Business Grow During Tax Time

Tax Season Marketing: 5 Tips to Help Your Business Grow

Tax season is a time of year that you can almost guarantee that everyone is checking their mailboxes regularly. Many people are anxiously awaiting the arrival of their W-2 forms in the mail so they can start filing their taxes. Since everyone is paying close attention to their mail during tax time, it is the perfect opportunity to focus your tax season marketing efforts more heavily on direct mail. Below are 5 tips to get the most out of your marketing efforts during tax time.

1. Change Your Tactics Each Month

When referring to tax season, you can mean anywhere from January to April. Since this covers such a long stretch, it is important to realize how you should be marketing your business during each month of this season. January is the month in which most people start receiving their W-2s. During January, and even early February, a tactic you could use is to send your customers a piece of direct mail that may remind them of a tax form. Get them to open your tax time mail by thinking it is a tax form, but get them to continue reading by offering an amazing value.

Snap Pack, Tear Off, Pull Apart Mailers, Tax Season Marketing W2 Mail

By mid-February and through March, people will have started receiving tax refunds. This is when you should focus heavily on promotions dealing with tax refunds. People will also have a bit more money than usual, so bumping up your tax season marketing efforts in general during this time just makes sense.

2. Use Tax Season Marketing Numbers and Phrases

You can take almost any promotion that you run regularly and market it as a “Tax Season Sale.” An easy way to do this is to incorporate some of the lingo that people recognize as being associated with taxes. Make use of the phrase “EZ.” Offer prices of $10.40 for items to touch back to the 1040 form that no one wants to fill out. April 15th is a date that most people are familiar with. Run a sale with the expiration date of April 15th, and it will stick in people’s minds more easily. When assigning promo codes, think of key words like “1040M” or “TAXSAVINGS.”

3. Offer Tax Filing Services

A strategy that will be sure to get people through the door is to offer tax filing services at your location. Either offer the service yourself, or partner up with a well-known tax professional. People have to file their taxes anyway, why not with you? Use incentives such as doubling their refund amount towards a purchase at your business. This is especially helpful for large purchases such as cars, houses, and vacations. Car dealerships can benefit greatly from tax season marketing by using these strategies.

Tax Time Sales Event Mailer Tax Season Marketing

4. Why Should Customers Spend Their Refund WITH YOU?

By February and March, customers who are getting a tax refund will start receiving them. Odds are, they are looking for ways to spend this large sum of money they just came upon. Entice customers to spend their tax refund with your business. If you run an automotive business, offer to match their refund for a down payment. Offer tax-themed sales to promote new electronics. Or you can go for a different approach, and run a “no sales tax” promotion to entice those customers who may have had to just pay in a bunch of owed taxes.

5. Ease the Stress of Tax Time

April 15th is the tax deadline. Just because the stress of tax season is finally over, doesn’t mean your tax season marketing has to be. Offer ways to relax customers at the end of this hectic season. April would be a great time for a spa, massage studio, or salon to run a special promoting “de-stressing after tax time.” You can also offer a gift card to these types of businesses as an incentive for customers to spend their money with your business. Running a Vacation Giveaway Raffle is another great idea.

PrimeNet would love to help you with your tax season marketing efforts. Contact us today at 1-800-826-2869 to get started!

For physical samples of our work, click the “Request Samples” button below. To view more of our sample work online, click here.

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)


  • 0

USPS 2020 Postage Rates Have Been Announced


usps news for direct mail


It’s that time of year again when we, as marketers have to finalize our budgets for the new year. This includes taking into account, “What will I spend on my postage for my direct mail this year, and when will I know the new rates?”

The U.S. Postal Service has announced their newly proposed Mailing Service price updates which have been approved by the Postal Regulatory Commission (PRC). The new rates are scheduled to go into effect on January 26, 2020.  More information, as well as an updated postage chart can be found here, on our Postage Rate information page.


Mailbox Direct Mail Postal


Contributors

mkeefe
Mark Keefe
President


jfleming
Julie Fleming
Technical
Services

bkoepp
Bill Koepp
IT Support
Services


pwellnitz
Pam Wellnitz
List
Services

adunn
Amanda Dunn
Creative Services
& Marketing
/* --------------------new col2---------------------*/
jflick
Jack Flick
Data
Services

ptucker
Pat Tucker
Production
Services

SKohler
Scott Kohler
Business
Development


bpaulsen
Becky Paulsen
Account
Services

Primenetlogo1




/* --------------------new col3---------------------*/
tblair
Traci Blair
Pre-Press
& Print

RMichaels
Ronda Michaels
Production
Services

CBarnhisel
Catherine
Barnhisel

Accounting
& Administration

bpayne
Brandi Payne
Creative Services
& Marketing

Primenetlogo2



Checking...

Ouch! There was a server error.
Retry »

Sending message...

Contact PrimeNet

Fill in the form below and we will be in touch soon.

Are you human?

5 + 5 =

Want Email News & Offers?

Direct mail FL, MN SignUp