Keep your service bays full with our clever checkbook that your customers will use for months!

Keep your service bays full with our clever checkbook that your customers will use for months!

  By Becky Paulsen, Client Services
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Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.

Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.

When the prospect comes in for service, they get a deal, and the dealer gets business and a stronger relationship. The check coupon has a bar code that gets scanned. Data is collected on special reporting software we created, that pumps out reports on the results of the mailer and proves the huge ROI.

Our Postage Chart Has The New 2015 Postage Rates

  By Mark Keefe, President
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As you have likely heard, the Post Office has been approved for rate increases that will take effect on May 31, 2015.

Based on the most common type of mailings PrimeNet prepares for its clients, you will see the following rate increases for mailings that are scheduled to drop starting June 1, 2015:

Up to $0.01 (one cent)
Letters – First Class Presorted
Letters – Standard Class Presorted
Postcards

Up to $0.015 (one-and-a-half cents)
Flats

Up to $0.05 (five cents)
Non-Automation items
Carrier route presorted

Hurricane Season Is Right Around The Corner

Remember that adage that “neither wind, nor rain, nor sleet, nor hail” can stop delivery of the mail? Well, in these days of intense weather mood shifts, the bigger worry should be destruction of the print facility that is producing your mail pieces.

Although the 2015 hurricane season has not yet officially started, tornadoes have been touching down in too many states to name! But no one knows what the rest of the season will look like.

Introducing PrimeNet’s Newest Product Complete with Punchout Card

Need something new and fun? Try our new 6″ x 11″ 4/4 postcard on 16-pt cardstock. It has a die cut punch-out card, and is UV and Aqueous coated for extra gloss and thickness. Our design team can customize the art any way you would like, for any industry! (Sample below showing automotive industry.)
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Contact your PrimeNet representative for pricing at 1-800-826-2869.
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10 Tips For Boosting Direct Mail Response Using VDP

  By Chuck Alsdurf, Vice President

Postal Workers to March for Expanded Hours, Services

  By Pat Tucker, Production
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Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.

Members of the American Postal Workers Union will hold rallies in more than 85 cities this Thursday in a “National Day of Action” to call for expanded hours and the offering of new services such as banking to preserve jobs.

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“U.S. Postal Service executives and the agency’s board of governors are using a manufactured financial crisis to justify their strategy of reducing service, delaying mail delivery, and dismantling a great national treasure,” said APWU President Mark Dimondstein in announcing the planned demonstrations. “Postal workers are fighting for a vibrant, public Postal Service that expands hours, offers new services, and gives quality service to people across the country.”

Postal Service Statement on Postal Regulatory Commission Ruling

Direct Mail Remains Most Effective Medium

The popularity of digital marketing has added an interesting dynamic to the advertising industry, but despite the new bells and whistles the Internet provides for brands, direct mail remains the most effective medium available. Businesses can maximize the technique’s usefulness by employing best practices and investing in mailing software.