PrimeNet Direct Marketing Solutions Achieves Idealliance G7 Master Qualification | Press Release

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PrimeNet Direct Marketing Solutions Achieves Idealliance G7 Master Qualification | Press Release

JUNE 1, 2016 | LARGO, FL | Idealliance G7 Master Qualification – PrimeNet Direct Marketing Solutions, a renowned print service provider headquartered in Largo, Florida has achieved G7 Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. PrimeNet joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and

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What is G7 Compliance?

Traci Direct Mail G7 Compliance Blog Photo
What is G7 Compliance?G7 Compliance Master Qualification Seal

G7 Compliance is a status that doesn’t come easy. In the United States there are only 1027* Master Printers listed on the IDEAlliance® website alone, in Florida PrimeNet is one of only 23* of those printers. If it was easy, everyone would be doing it.

Having this compliance documentation includes us in an elite group of printers which are integral to clients in need of very fine-tuned printing specifications. It allows for growth that many printers will not be able to accommodate, which is why this compliance is sought out by commercial business to protect brand integrity.

G7 Simplified:

G7 is simply defined as “a repeatable process across all output devices”.

All of the technical explanations are great for those working in the printing industry, but how shall we explain G7 to our busy clients who may not have the time to learn all of the technical printing ’jargon’?

To put it simply, G7 can be compared, in layman’s terms, to hitting a bullseye on a dartboard. As long as a press can stay within that circle, it’s considered a PASS. If there is more than one press, and one of them hits that target dead center, that would be excellent. If both hit it dead center, that would be next to impossible.

So, the next best thing is to try to hit as close to that center as possible, with every press, every time. Every output device behaves a little differently due to factors like climate, consumables, press age, condition and many other challenging factors. IDEAlliance recognizes this and has done extensive testing to

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PrimeNet is now a Printing Industry Midwest Member

Printing Industry Midwest Blog Image MKeefe

Exciting News! PrimeNet is now a Member of Printing Industry Midwest.

The Printing Industry Midwest (PIM) is the trade association representing the graphic arts and communication companies in Iowa, Minnesota, Nebraska, North Dakota and South Dakota. Membership resources and benefits are designed to add value to companies that provide print, graphic communication services, market or manufacture supplies for the printing industry.

The Mission of PIM is to be the leading resource to enhance the strength and profitability of the printing, graphic communications and related industries through advocacy, education, safety and environmental information.

This is big news for us at PrimeNet because this Printing Industry Midwest membership includes

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iJetColor Innovates Direct Mail Envelope Printing

iJetColor Envelope printer direct mail blog image jackBy Jack Flick, Data Services

 

We’re pleased to announce our newest powerhouse of fast, efficient direct mail envelope printing here at PrimeNet. We’ve acquired the iJetColor 3.0 Envelope Press, and she’s running strong!

What this means for our customers is this:

PrimeNet now houses the capability to print four color direct mail envelopes quickly, and at an amazing value to our clients!

iJetColor Envelope printer direct mail

“The iJetColor 3.0 Envelope Press, powered by Memjet® and perfected by Printware®, is offered as a complete digital color printing solution bundled with an industry standard Xitron Navigator Harlequin RIP and workflow, a standard output tray and an iJetColor combo ink pack capable of printing thousands of 4-color envelopes, business cards or letterheads.

Advanced print technology usually demands a premium price – but not so with the new Printware iJetColor 3.0 Press. With a print speed three times that of traditional toner devices, the iJetColor consumables are roughly one-third the cost, offering

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Why Targeting Audiences is Crucial – The Direct Mail List

Direct Mail list blog image PamBy Pam Wellnitz, List Services

 


What is the most common use of a direct marketing/direct mail database?

Possibly the most common use of a direct marketing database is to generate a target list for a business’s direct mail campaigns.  Direct mail provides companies with the ability to target and define markets with customized offers for a demographic.

target market your direct mail list

 

Direct mail has a number of advantages, including:

Target recipients can be identified very precisely.

Because of targeting, only a desired audience will respond, enabling your business to provide service which will be of the most mutual benefit. On the contrary, let’s say you decided to run a great advertisement without any targeting. Though this may bring a lot of response, your business might not yet be prepared for a huge surge of customers at once. For a smaller company or franchise, a flood of response to an ad can potentially be more disastrous than zero response. Why? Because an

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USPS NEWS: USPS Introduces “New” USPS BlueEarth Secure Destruction (SD) Mail Service

Pat Tucker USPS Secure Destruction Blog ImageBy Pat Tucker, Production

 

Industry Alert USPS Secure Destruction Blog Image

 

 

About “New” USPS BlueEarth Secure Destruction (SD):

“The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.

Reductions of the 1.4 billion pieces of returned to sender letter mail handled by the Postal Service will help reduce the carbon footprint left by the mailing industry. In its first year of operation, the USPS Secure Destruction mail service program successfully intercepted and destroyed over 25.3 million pieces of mail in FY 2015 and recycled over 645 metric tons of

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Make Your Business Stand Proud!

Patriotic Die Cut Flag Mailer Blog Image SarahBy Sarah Dawson, Creative Services
Put Your Flag Up This Memorial Day with our American Flag Die Cut Mailer!

Direct mail flag diecutMemorial Day is an important time of the fiscal year for many businesses because many customers have finally thawed from Winter’s chill, and they are ready to get out and buy. As the unofficial start of summer, Memorial Day is full of opportunities for enterprising companies to turn a profit. Naturally, your marketing strategy plays a major role in the success of your sales, come Memorial Day weekend.

To help you increase your chances of success, here are
Four Marketing Tips for Memorial Day:

1. Start Your Marketing Early
Many companies wait until the weekend before Memorial Day to begin marketing their special sales. You can get a jump on the competition by beginning your direct mail campaign several weeks early.  Be the leader of the pack and send your direct mail piece to your customers two to three weeks before Memorial Day.  Start marketing early, and by the

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Door Hangers : A Cost Effective Direct Marketing Vehicle

Cost Effective Direct Marketing MKeefe Blog Image
Door Hangers are a Cost Effective Direct Marketing Vehicle.

Door hanger marketing is often an ignored direct marketing program even though it offers great value and opportunity to businesses that are targeting a specific neighborhood or service area.

Cost Effective Direct Marketing Door blog image

Door hangers are cost effective to print, and are an extremely effective marketing program for any industry. Door hanger advertising works FABULOUSLY for the Home Improvement industry i.e.: heating & air, roofing, remodeling, landscaping, lawn maintenance, and many others.

Whether you are bidding on a job, doing a repair, or on a scheduled service visit; having your sales person or technician place door hangers on just 15 homes around the appointment will increase your business in a concentrated area.

A Few Benefits of Door Hanger Marketing:

  1. Cost effective direct marketing program.
  2. Generates new business, increases your client base and creates name recognition in a targeted area.
  3. Saves you money by reducing mileage and gas expenses on your vehicles.
  4. Reduces drive-time, thus saving you money on drive-time compensation, and allowins more time for appointments.
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