How to Create the Best HVAC Direct Mail Campaign

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How to Create the Best HVAC Direct Mail Campaign

The heat is on and it’s the perfect time to execute an effective HVAC direct mail campaign. Whether you want to sell more units or increase the number of maintenance clients you have today; HVAC postcards are proven to be effective for generating new business for HVAC contractors for over 30 years.  With the heat starting to hit its high, consumers are concerned about being without their AC, and are more likely to spend money on new units, a tune-up or start a regular maintenance program to lessen the worry!

Your company may be busy right NOW – and businesses often reduce advertising in their busy season – however; it makes more sense to be in front of prospective customers when they are most likely to be looking for your product and service – TODAY.

Choosing Your HVAC Direct Mail List

For New Customer Acquisition You Should Target:

  1. Homeowners in specific neighborhoods based on your current or targeted service areas.
  2. Elimination of non-homestead homes, town homes and apartments.
  3. Specifics: you can add household income to ensure potential customers can afford to purchase your products and services.

The Key Elements of the Design of Your Postcard:  HVAC direct mail postcard sample

  • Clear layout and design – Less is more
  • Bold Headline & Subheads that lead to text
  • Graphics that support your message
  • Color that makes the ad really stand out
  • Your company address, phone, website, email & logo
  • STRONG OFFER – see below

Choose a STRONG Special Offer

  1. Aggressive offers are going to drive a better response.
  2. Have a strong call to action, for example: CALL TODAY TO RECEIVE 50% OFF!
  3. Clients need a reason to switch their business to you to eliminate the worry of change!

Mail Out Consistently

  • The key to all advertising is consistency – and direct mail is no different.
  • Mailing monthly at a minimum will deliver the best response.


Check out some samples of HVAC mailings here:
(click an image to expand the gallery):



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MailPAK Gets Opened!

MailPAK envelope direct mail blog image Pat  By Pat Tucker, Production

MailPAK 9×12
Envelopes Now ONLY 10¢ Per Envelope!*

(Previously 15¢ and up)

Urgent Deliveries pique consumer curiosity!

MailPAK envelope direct mailThe bold, yet simple packaging of the MailPAK is sure to get opened once it’s in your customer’s hands. Because this direct mail package has a look similar to the urgent mailing envelopes provided by special delivery carriers, the MailPAK 9×12 envelope will generate interest as to what is inside. When coupled with enticing calls to action on

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LARGE Full Window Direct Mail Package Brings BIG Returns!

Becky Direct Mail Blog Image By Becky Paulsen, Client Services

LARGE Full Window Direct Mail Packages Produce BIG Returns on Your Direct Mail Campaign, and here’s why:

Full Window Direct Mail Package Brings BIG Returns

With a LARGE full window direct mail package, you’re able to conceal just enough to spark curiosity. “Is that real money that has fallen to the corner?” Open it to find out! “What DID I win under this scratch off?” These are “I wonder” questions that get customers in the door for you to close your deals. Go ahead Have a look through the galleries here for some ideas on how this type of direct mail campaign can work for you.

These produce results especially well for the Automotive Industry because of the large area on the back to list inventory specials, but can be customized to any business that will be offering limited time promotions, discounts or sales.

What do I get with this Full Window package?

Besides getting a tremendous RESPONSE, here’s what is included in this package:

•  Customized mailer printed on glossy card stock
•  Choice of scratch off, affixed
•  9×12 full window envelope

…and of course, the expertise of our professional account managers who will be happy to answer any questions you may have so you can get your campaign rolling.

For more information on this product, please take a look at the details listed here.

Give us a call today to discuss details, pricing and scheduling! 1-800-826-2869.



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New Casino Pull-Tab Package Proven to Boost Revenue

PrimeNet’s Casino Pull-Tab Package offers fun and prizes for customers and helps increase profits for your business!

PrimeNet’s Casino Pull-Tab game piece, when included with a custom direct mail campaign, has been proven to generate amazing response rates! The Casino Pull-Tab Package is a unique and fun way of driving customers into your business. Because ‘everyone’s a winner’, this custom-designed Casino Pull-Tab Package with a choice of three game piece inserts works very well for the Automotive and Service industries, and really any business considering running limited-time promotions.

Casino Pull-Tab package direct mail

To find out more about this package, additional information is available here, or we’d be happy to speak with you about developing a direct mail campaign using this, or other game piece packages!

Just give us a call at 1-800-826-2869.



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PrimeNet Direct Marketing Solutions Achieves Idealliance G7 Master Qualification | Press Release

JUNE 1, 2016 | LARGO, FL | Idealliance G7 Master Qualification – PrimeNet Direct Marketing Solutions, a renowned print service provider headquartered in Largo, Florida has achieved G7 Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. PrimeNet joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and

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What is G7 Compliance?

Traci Direct Mail G7 Compliance Blog Photo
What is G7 Compliance?G7 Compliance Master Qualification Seal

G7 Compliance is a status that doesn’t come easy. In the United States there are only 1027* Master Printers listed on the IDEAlliance® website alone, in Florida PrimeNet is one of only 23* of those printers. If it was easy, everyone would be doing it.

Having this compliance documentation includes us in an elite group of printers which are integral to clients in need of very fine-tuned printing specifications. It allows for growth that many printers will not be able to accommodate, which is why this compliance is sought out by commercial business to protect brand integrity.

G7 Simplified:

G7 is simply defined as “a repeatable process across all output devices”.

All of the technical explanations are great for those working in the printing industry, but how shall we explain G7 to our busy clients who may not have the time to learn all of the technical printing ’jargon’?

To put it simply, G7 can be compared, in layman’s terms, to hitting a bullseye on a dartboard. As long as a press can stay within that circle, it’s considered a PASS. If there is more than one press, and one of them hits that target dead center, that would be excellent. If both hit it dead center, that would be next to impossible.

So, the next best thing is to try to hit as close to that center as possible, with every press, every time. Every output device behaves a little differently due to factors like climate, consumables, press age, condition and many other challenging factors. IDEAlliance recognizes this and has done extensive testing to

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PrimeNet is now a Printing Industry Midwest Member

Printing Industry Midwest Blog Image MKeefe

Exciting News! PrimeNet is now a Member of Printing Industry Midwest.

The Printing Industry Midwest (PIM) is the trade association representing the graphic arts and communication companies in Iowa, Minnesota, Nebraska, North Dakota and South Dakota. Membership resources and benefits are designed to add value to companies that provide print, graphic communication services, market or manufacture supplies for the printing industry.

The Mission of PIM is to be the leading resource to enhance the strength and profitability of the printing, graphic communications and related industries through advocacy, education, safety and environmental information.

This is big news for us at PrimeNet because this Printing Industry Midwest membership includes

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iJetColor Innovates Direct Mail Envelope Printing

iJetColor Envelope printer direct mail blog image jackBy Jack Flick, Data Services


We’re pleased to announce our newest powerhouse of fast, efficient direct mail envelope printing here at PrimeNet. We’ve acquired the iJetColor 3.0 Envelope Press, and she’s running strong!

What this means for our customers is this:

PrimeNet now houses the capability to print four color direct mail envelopes quickly, and at an amazing value to our clients!

iJetColor Envelope printer direct mail

“The iJetColor 3.0 Envelope Press, powered by Memjet® and perfected by Printware®, is offered as a complete digital color printing solution bundled with an industry standard Xitron Navigator Harlequin RIP and workflow, a standard output tray and an iJetColor combo ink pack capable of printing thousands of 4-color envelopes, business cards or letterheads.

Advanced print technology usually demands a premium price – but not so with the new Printware iJetColor 3.0 Press. With a print speed three times that of traditional toner devices, the iJetColor consumables are roughly one-third the cost, offering

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