Direct Mail Still Favorite, Despite Growth in Online Ads

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Direct Mail Still Favorite, Despite Growth in Online Ads

Chuck  By Chuck Alsdurf, Vice President

Direct mail remains popular with advertisers, new research finds.

Mail remains popular with advertisers, despite inroads from online and email advertising, new research from the Postal Service has found.

Direct mail spending rose 4.2 percent in 2014 — the only non-Internet advertising medium that increased, according to the study.

The weak economy constrained growth in total advertising spending in 2014, while a 15.4 percent increase in Internet advertising siphoned funds from most traditional advertising methods.

“Despite the sway of online advertising, direct mail’s share of total ad spending has held steady for decades,” said USPS Financial Economist John Mazzone.

In fact, direct mail has represented between 10 and12 percent of all ad spending for more than 20 years, Mazzone said.

What explains mail’s steadfast appeal?

Proponents say it offers businesses an efficient, targeted way to reach customers.

Additionally, tracking for direct mail response rates is far more precise than for television commercials or magazine ads.

The new research, which is part of the Postal Service’s latest household diary study, also found that direct mail often complements online advertising by directing potential customers to company websites.

Source: PCC Southwest Florida


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How to Drive Revenue to Your Business

Drive Revenue with direct mail checkbook package blog image Hanson  By Mark Hanson, Business Development

Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.

Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.

When the prospect comes in for service, they get a deal, and the dealer gets business and

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PrimeNet in Shakopee MN is HIRING

direct mail blog image MKeefe

PrimeNet in Shakopee is a fast-paced, growth oriented, direct marketing company that provides print solutions to top companies across the US. We are seeking both full time and part time employees with direct mail/direct marketing experience to join our growing company located in Shakopee, MN.

We are looking for employees to operate mailing equipment in including: Bell/Howell inserters, MBO Folders, Kirk Rudy inkjet machines, Didde/Web press & Halm Jet/ Envelope presses.
PrimeNet is a Drug Free company and conducts pre-employment and random drug tests. Candidate must have a clean background.

Qualified candidates should send a cover letter, resume and salary requirement to HR@PrimeNet.com.

An application is available for download on our Careers Page.


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New Product Alert! CodeKase Mailer

CodeKase Game Piece image Mark blog  By Mark Keefe, President

The CodeKase Game Piece Mailer!

11″ x 14″ Gloss Self Mailer with Attached Game Piece

CodeKase Game Piece image

Call us today and we can help you with your next promotion!


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New Product: The Textured Leatherette Planner

Textured Leatherette Planner mailpiece direct mail blog image sarah  By Sarah Dawson, Creative Services

We’d like to introduce PrimeNet’s newest product: The Textured Leatherette Planner.

Textured Leatherette Planner mailpiece direct mail smallThis mailer has been designed to look and FEEL like a realistic leather planner and boasts a combination of dimensional visual elements such as torn-paper prize vouchers and handwritten calendar reminders. There is ample space for a personalized message to the consumer, which can be customized to fit your industry-specific audience.

Below is an example of a piece for the automotive industry featuring a guaranteed prize winner and sales event calendar reminders, however this can be tailored by

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PrimeNet is HIPAA Compliant

Direct Mail HIPAA Compliant Article MKeefe  By Mark Keefe, President

HIPAA stands for the Health Insurance Portability and Accountability Act of 1996, which was enacted by Congress to protect sensitive patient data. The act contains a “Privacy Rule” and a “Security Rule”,” which in turn protect the privacy, and sets standards for the security of electronic protected health information (e-PHI).

The HIPAA Security Rule defines “confidentiality” to mean that e-PHI is not available or disclosed to unauthorized persons. The Security Rule’s confidentiality requirements support the HIPAA Privacy Rule’s prohibitions against improper uses and disclosures of PHI.

Taken together, these rules establish national standards for how companies

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PrimeNet Purchases Two HP Indigo 7800 Presses!

HP Indigo 7800 Presses direct mail blog MKeefe  By Mark Keefe, President

PrimeNet is proud to announce the purchase of two HP Indigo 7800 presses for its Florida facility.

The HP Indigo 7800 Digital Press is the fastest 13 x 19 inch format digital sheetfed press in the market combining proven quality, versatility, and breakthrough intelligent automation to maintain the highest possible productivity.

Special printing capabilities expand digital applications.
The HP Indigo 7800 can print direct onto synthetic substrates, printing high-value applications such as plastic cards, overlays, lenticular applications, point-of-sale and premium postcards. The press supports HP Indigo ElectroInk Digital Matte for spot coating effects on glossy substrates in addition to other special inks, including HP Indigo ElectroInk Invisible Red and Light Black.

It also features special effects such as raised print, textured effects and digital

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PrimeNet’s 2 New Printing Press Additions Are Impressive!

MKeefe  By Mark Keefe, President

At PrimeNet, our goal is to serve our customers better products by providing equipment and full-service printing support designed for maximum productivity, long-term reliability and rapid return on their investment.

PrimeNet has now added a Didde 4 color press capable of printing a 17 inch width with bleed and producing 25-35,000 sheets per hour, including the ability to perf on press horizontally and vertically.

PrimeNet is also offering lightning-fast envelope printing to our customers via the Halm Jet Press, which can print up to 60,000 envelopes per hour – 2 & 4 color envelopes, 6×9 through #10 envelopes.

The Didde and Halm Jet names are long trusted names in the printing industry, and

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