Direct Mail Marketing - Mailing List - Web Ordering - Printing

All direct marketing services in one place

How do we deliver services to our customers at less cost? PrimeNet provides integrated direct marketing services to our local and nationwide customers, saving you vendor coordination costs or mistakes and cutting out redundant expenses. You get what you want, with less hassle, because we can do all or part of what you need, when you need it.

The result: you reach your customers and prospects when they need to hear from you with the biggest impact and lowest cost.

Direct Marketing Strategy

You've come to the right place for nationwide direct marketing strategy to define the marketing objective and your differentiating value, and to identify regional differences for national campaigns and customize the offers accordingly.

Direct marketing from PrimeNet can help you in a number of ways. Increase store traffic in order to cross-sell. Introduce a new location or new line of related services or products.

All of our direct marketing is not just about response. We carefully craft every piece to act as your brand ambassador, helping you build your brand and awareness.

PrimeNet builds direct mail analytics into each campaign. We can measure the effectiveness of your mass offer, your personalized offer and your multi-channel communications. We'll document response rates, conversions and ROI marketing campaign data to document your success - and build upon it.

See what we've done for others - and what we can do for you.

Integration of marketing channels
List Management
Franchise Support
Brand Building
Variable Marketing
Leads
Automated Direct Mail Ordering

Who's using PrimeNet?

You're in good company. Our clients are some of the best of the best.

Latest Direct Marketing News

July 07, 2010 - Track and Interact QR Code Marketing

May 24, 2010 - The most important part of your marketing promotion

May 12, 2010 - Searching for your target audience

April 26, 2010 - Capturing Marketing Intelligence

April 14, 2010 - 5 Days of Delivery?

February 10, 2010 - PrimeNet Under New Ownership!

November 16, 2009 - New Product Offering!

123Mail - Personalized COMMUNITY direct mail marketing at a price you can afford. And, it's as easy as 1-2-3!

Now you can market your business to neighbors of customers who have recently used your product or service... for as little as $37.50 per mailing. It's called123Mail™ from PrimeNet. Here are the 3 easy steps:

Select Your Postcard. Using your personalized ordering site, select the design and size that you would like to use.
Select The Neighborhood. Enter your customer's address (or job site address) and select the quantity of households you would like to reach near that particular area.
Give Your Approval. On the confirmation page you will see a recap of your order. Simply confirm your order and pay online using Pay Pal. We will take it from there.

To learn more, call our Florida sales team at 1.800.826.2869, or our Minnesota sales team at

Direct Mail: Top Channel Influencing Consumer Purchases

October 2009 -- In examining the success of traditional and online media channels in driving purchases, ExactTarget's commissioned 2009 Channel Preference Study finds that for young and old, direct mail directly influenced the purchase of an item or a service more than any other channel.

The second annual study on the topic of consumers' use of different channels for interpersonal communication and their attitudes toward marketing communications, conducted by Forrester Research for the on-demand e-mail communications software company finds:

Three of four Internet users surveyed say they were directly influenced to purchase an item or a service thanks to a direct mail piece (76%); TV came in second at 67% and email third at 58%. In addition:

Three-quarters (75%) of 25 to 34-year-olds have made a purchase resulting from direct mail. An almost identical number have been directly influenced by a TV commercial
Young adults, 18 to 24 year old, are also most likely to be influenced by direct mail (62%), with older consumers even more likely to have made a purchase as a result of this channel. The only exception is for teens, where direct mail-influenced purchases (55%) are second to television commercials (62%).
Across every age group, email is third on the list of channels evaluated (in terms of percentage of consumers who have made a purchase as the direct result of a marketing message), behind direct mail and television commercials. Teens are least likely to have made online purchases through email (36%).

About: Data for ExactTarget's 2009 Channel Preference Study was collected between June 12, 2009 and June 17, 2009 through an online survey of 1,579 internet users living in the United States. Individuals in the marketing profession were screened from taking the survey.

The sample was drawn from the TrueSample™ online panel maintained by MarketTools. The sample is stratified according to age with a minimum of 205 respondents in each of seven age ranges. Respondents were invited to participate in the survey through email.

Source: ExactTarget, 2009 Channel Preference Study, accessed November 3, 2009. Available free from ExactTarget with registration.

Will direct mail cost more to mail in 2010? We just got word that there will be no postage increase for direct mail in 2010.

In the words of the USPS:

“Simply stated, there will not be a price increase for market dominant products including First-Class Mail, Standard Mail, periodicals, single-piece Parcel Post. There will be no exigent price increase for these products.

This is the right decision at the right time for the right reason. Promoting the value of mail and encouraging its continued use is essential for jobs, the economy, and the future of both the Postal Service and the mailing industry.”