What is a saturation mailing list?

Saturation Lists Direct Mail Image

With a saturation mailing, you will be able to send brochures, letters, catalogs, flyers, postcards, etc., and postage rates will vary based on size and the weight. Saturation mail allows you to purchase a saturation mailing list so that your mail will be addressed to a specific person like Joe Jones or Anne Holmes, for example, rather than just “postal customer”, which is also the most notable difference between saturation and EDDM.

Saturation allows for a personalized address block, however, the preparation for saturation is more involved because each piece of mail needs to be addressed and include a zip code. If you are planning on sending saturation mail, it is highly recommended that you work with a printer who is also a bulk mailer (also known as a mail house).

Unlike EDDM, which will deliver your mail piece to every single postal customer household on your selected route, saturation mail is able to include more specific households. This allows you to better target your demographics – with a small ‘catch’: You must mail to a high percentage of households on each route. Saturation will help you cut costs by narrowing down households to the general audience that you feel will be most likely to buy your products or services.

For instance, if you are running an HVAC company, sending your marketing pieces to apartment residents would likely not be beneficial to you because apartment management typically handles tenants’ HVAC units. With saturation mail, you can purchase a list of homeowners to target for your services. This will save you time, as well as save paper and other production costs.

Unsure if you want to use a saturation list or other type of targeted list? Give us a call, and we can help you decide what is the best option for your business.


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