What is a QR Code Used For on a Direct Mail Piece?

direct mail qr codes - primenet.comWhat is a QR Code?

The Quick Response Code, shortened to QR Code is a type of matrix barcode, or two-dimensional barcode that is a machine-readable optical graphic containing information about an item to which it is “attached”. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to efficiently store data.

Today’s QR Codes can be used as a URL vehicle, product tracking, inventory identification, time keeping, document management, and other general marketing.

A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a scanner or cell phone camera, and processed using Reed–Solomon error correction until the image can be properly interpreted. Data is then extracted from the pattern.  QR Coding is widely used around the world to get to mobile websites very quickly, which makes it an excellent element on advertisements.

Why Use QR Codes on Direct Mail?

As stated above, QR Coding is used worldwide to get to mobile websites very quickly, which means that anyone with a smartphone can easily scan the QR Code and reach a specified page on a website in an instant. Let’s say it’s a coupon redemption page leading to other offers. This keeps direct mail interactive – and customers engaged.

How Do I add a QR Code?

Adding a QR is as simple as visiting a generator site like qr-code-generator.com and downloading the image to place on your mail piece.  If you’re using the latest version(s) of Adobe InDesign™, the industry standard in layout programs, there is even a QR Code Generator built right in!



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