Analytics

Analytics Lead to Answers


Analytics Graphic PrimeNet Direct Mail

We produce client reports that analyze data and recommend program improvements.

Some examples:

Customer distribution and trade area, to identify the market and improve response.
Response analysis, to determine the most productive campaigns.
Statistical modeling, to suggest the best combination of drops and targets.
Demographic and lifestyle profiling, for a sharp description of your best customers and prospects.
Data mining, to uncover trends, clusters and anomalies.
ROI analysis, to show how to get the best customers for the least cost.

Direct marketing is rich in information, and we will help make sense of it.


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