PrimeNet is excited to offer lamination services!

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Plastic Postcards, lamination

PrimeNet is excited to offer lamination services!

So what exactly is lamination? The laminating process bonds printed items between two pieces of clear, plastic film. This process has many uses and a variety of benefits.

What are the Benefits of Lamination?

  1. Laminated pieces last longer because lamination increases the durability of a piece. This saves money on reprinting.
  2. Laminated pieces are protected against stains, smudges, spills, marks, oil, grease, dirt, moisture, and fingerprints.
  3. Laminate is a completely transparent material and will not impair or blemish the print in any way.  In fact, laminate enhances ink colors and makes pieces more vibrant.
  4. Lamination thickens and strengthens printed material, creating an impression of higher quality and importance.

Plastic postcards, printing with lamination

How Can I Use Lamination in Advertising?

  1. Laminated mail pieces are glossy and vibrant! The laminate adds sheen and thickness to your mail piece. This means that it can break through mailbox clutter. A plastic postcard is eye-catching and different than the typical paper mailer.
  2. Lamination makes printed documents look more finished and professional. This conveys value to the consumer.
  3. Your direct mail piece has increased strength and durability. This means it can travel through the mail and arrive in excellent condition with no tears, wrinkles, or stains.
  4. The increased durability of a laminated mail piece can also increase the longevity of a printed piece. This can be very helpful when you are providing something that you want people to keep around for a long time, such as: calendars, re-usable coupons, schedules, etc.
  5. This durable format of direct mail also results in extended redemption cycles. You can provide coupons with a longer expiration date because the printed piece can handle the test of time. Glossy postcards won’t tear or chip along the edge of the card.
  6. Laminated direct mail can be highly personalized. Using variable data, you can include a consumer’s name and other personal details about themselves. This will stand out to the consumer and make them feel important, this piece was made just for them!
  7. Speaking of making the customer feel important, laminating a direct mail piece can do just that. Sending a highly personalized laminated postcard sends the message that you care about that customer’s unique circumstances. Their business is worth more to you than just the average postcard on card stock.

Laminated Menus, Calendars, and Fundraiser Cards

What Else Can I Use Lamination For?

Lamination can be used for many purposes and for a variety of reasons. Below, you will find many common examples of popularly laminated pieces.

Lamination enhances the appearance and extends the life of frequently handled prints, such as…

  • Menus for Bars and Restaurants
  • Price Lists
  • Training Materials
  • Maps
  • Calendars
  • Health and Auto Insurance Cards
  • Fundraising Cards
  • Showroom and Trade show Display Materials

Lamination protects printed materials that are used in dirty or damp environments…

  • Product Warning Labels or Fact Sheets
  • Maintenance Procedures
  • Operating and Safety Instructions
  • Signs and Rules
  • Reusable Hang Tags and Door Tags

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To learn more about how PrimeNet can offer lamination to benefit you, call us today at 1-800-826-2869!


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promotional calendar, holiday cards, business promo, custom calendar printing

Promotional Items for Year End

The end of the year is quickly approaching! While it may seem obvious to focus your efforts on things like Black Friday and Holiday sales, it is equally as important to make sure you start the new year off on the right foot. One way to do this is by giving a little “thank you” to your current customers, or a “nice to meet you” to potential clients with promotional items. Below, are 3 ideas to promote your business starting now and into the following year.

Promotional Calendars

Calendars are the perfect promotional item to hand out. Not only are calendars something that your customers can get use out of for the whole year, but it gives you the opportunity to share your business information wherever the calendar happens to be displayed. There are also endless possibilities with how creative you can be when customizing your business calendar. Laminated desktop calendars, daily tear-off calendars, and magnet calendars are just a few options that come to mind. Start customizing a promotional calendar for your business today!

Holiday Cards

Holiday cards are a great way to tell your current customers that you appreciate them. A simple message showing that you appreciate their business can go a long way.

Additionally, sending out holiday cards to current (and prospective) customers with information on your newest promotion or coupons for them to save money on a new product can serve two purposes. The customer feels appreciated, and your business will receive sales from the offer you provided!

Another use for holiday cards is to send them out to other businesses that you have worked with throughout the year. Show them that you value your relationship, and hope to continue prosperously onto the next year.

PrimeNet has put together a template order process to make coming up with a holiday card design even simpler for you! Watch the video to see how we can put together your next holiday card!

Promotional Notepads and Stationery

Another business promo tool is stationery. The options in this category are endless. You can create almost anything, stick your logo and contact information on it, and hand it out to your customers. Custom printed shopping lists, notepads, and to-do lists are a few simple items that come to mind. Anytime someone reaches for a scrap piece of paper is your opportunity for them to be reminded of you and your company. You can also create something with a little bit more fun attached! What about a daily inspirational quote? Or a daily riddle with the answer given on the next page? These tactics make the customer WANT to use your product, and will subconsciously get them excited about seeing your company name. You can also provide laminated stationery so that it can be written on with dry-erase or wet-erase markers.

No matter what route you decide to take this year, it is important to get your name and information in front of as many eyes as possible, as often as possible. Contact PrimeNet today and let us help you get started on your next promotional campaign!


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Black Friday Direct Mail Self Mailer - Folded

Are you ready for the shopping season? Black Friday kicks it off!

direct mail black friday blog image Becky
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Why send direct mail for Black Friday?

Black Friday kicks off the holiday shopping season. The time for hot sales and great deals is fast approaching, and that means it’s the perfect time to get your message out there to create your holiday hype! A unique direct mail design coupled with targeted offers to the most likely consumers presents a winning combination for bringing in profits for the holiday season.

You can expect to work closely with our professional account managers and design team to create a Black Friday campaign that gets customers in the door and helps you return the best results for your business! Start off the Holiday shopping season right with personalized direct mailers for Black Friday Deals!

For more details, take a look at our Black Friday samples here.

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Car dealer direct mail, black friday automotive

Black Friday: Direct Mail for Car Dealerships

Fall is in full swing which means we are officially in the most profitable sales quarter of the year.  With the holidays fast approaching, it is important to make sure that you are taking advantage of every marketing opportunity possible. Black Friday is arguably the most popular sales opportunity event, and as such, should garner a large chunk of your advertising efforts.

Why Should Car Dealers Advertise During Black Friday?

Black Friday is the unofficial kickoff for the holiday sales season. It is known for being responsible for bringing in the most sales for many industries. Since it marks the beginning of a new season, Black Friday is also a great opportunity for advertising your holiday sales or winter specials. For the automotive industry, Black Friday can advertise that the end of the year means cars will be losing value. So customers will want to come in now to trade in their vehicle, before it gets another year older.

Why Should the Auto Industry Focus on Direct Mail?

While the digital marketing world is ever-expanding, it is important not to discount the benefit of direct mail. Fairly recently, the Direct Marketing Association (DMA) reported that the response rate for print mail surpasses that of all digital channels — and by a hefty margin. According to this DMA research, direct mail generates a 3.7% response rate with a home list, and a 1% response rate via prospect list.

Paid search, email, social media, mobile and internet display combined only achieve a 0.62% response rate. Which means: direct mail outperforms all combined digital channels by over 600%.

For more information on direct mail vs. digital advertising, see our previous blog post here.

How Can My Car Dealership Have the Most Effective Black Friday Direct Mail Campaign?

Start early. The end of the year always seems to fly by. Make sure to have your Black Friday marketing strategy ready now, before it’s too late. You want to have your offer in the mail, and in your customers’ hands, before Black Friday sales begin.

Stand out. Use unique direct mail pieces. You are going to be up against a lot of other Black Friday competition. You want to make sure that your dealership direct mail piece stands out. One way to do this is by utilizing variable data to have a customized experience. If the customer sees their specific car make and model name on their mail, it will give the impression that this piece was made just for them!

Have a call to action. What is your goal from this advertisement? Do you want the customer to call and book a service appointment? Do you want them to come in and trade in their vehicle? Whatever it is you are wanting your customer to do, make sure that message is clear.

Offer an incentive. Why would the customer care about receiving this mailer? Offer them coupons or discounts that will incentivize them to use your services.

Black Friday Auto Postcard, Dealership Mail

 

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What Kind of Direct Mail Pieces Should Automotive Dealers Use?

This depends on what your goal is. If you have a lot of text – a letter is the way to go. You could even camouflage it as a Christmas card with a handwritten font on the envelope to entice the customer to open it. A postcard has everything front and center. It allows a great way to put your important information out there and offer the customer some great savings without them doing too much work. A plastic postcard will convey value and stand out in the mail. A self-mailer is the best of both worlds because you can attract customers with your main focus while the piece is folded flat, but give them more information once they open up the mailer to see what’s inside. Self-mailers can often be some of the most unique pieces because they come in so many different sizes, fold-options, and die cuts.

 

Whether you want to encourage existing or potential customers to visit your dealership, take a test drive or receive winter maintenance services, Black Friday mailers can help you achieve the success you’re striving for this holiday season. To set up a Black Friday direct mail campaign for your car dealership, call us today at 1-800-826-2869.


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retail Store direct mail local mailings

3 Things to Remember When You Open a New Retail Store

If you’re planning to open a new retail store, you may have a number of questions to ask yourself. What message do you want to convey with your business? How will it allow you to make a living? Where do you want to open up shop? Here are a few things to consider when planning the launch of your brick-and-mortar business.

What’s Your Mission?

Think about your mission in starting the store and what you want to achieve with your business. You may consider how you want your store to reflect your principles about business and the world in general. You may also want to consider the future. Will you donate a portion of profits to charity? Is this store a stepping stone to bigger endeavors? 

Location is Everything

When you are looking for the perfect spot to open your store, you have many aspects to consider. You might find a space that’s a killer deal, but if it’s hidden away where no one will find you without detailed directions, keep looking. You want a location that complements your business. You want an area where people will see you and a place with other businesses around yours that will probably draw a similar demographic.  

How Are You Going to Make Money?

You might not make any money the first day you open. It might take a little while. Having some savings as a backup before you open up can save you stress until some money starts coming in. Making a budget and adhering to it will help get you through the lean times as well as keep you on track when you start seeing some nice income. What methods of payment will you take? Retail POS systems often come with a learning curve, but they also have many features that may benefit your store’s needs. Be patient with yourself while you learn the ins and outs. You’ll also want to consider other options for customers such as whether you will accept checks. 

Where will you advertise? Social media is good but it’s not the only place to show off what you’ve got. If you already have an online version of your store, you probably have an email list. Don’t forget the importance of local mailings. If you have a website, the world is your audience when it comes to advertising.

Whether or not this shop is your first foray into the business world or if you started with an online store and want to branch out, you can take the next steps to move forward. With a plan in place, your brick-and-mortar retail store can become a stunning success.


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Autumn and Fall Marketing Campaign Tips and Direct Marketing

Fall Marketing and Advertising: 8 Autumn Campaign Tips

Fall marketing and advertising should be at the forefront of your mind with autumn officially beginning September 23rd. The days of “sizzling summer sales” will soon begin to be replaced with “FALL-ing into savings.” How can you take your business to the next level this fall marketing season? Below are 8 fall marketing and advertising tips to make sure you stand out against the crowd this autumn.

1. Put a pumpkin on it.

What is “it,” you ask? Pretty much anything. During the fall season, you will notice that pumpkin spice makes its way into everything. The food and drink industry puts pumpkin into lattes, muffins, pancakes, or beer–if you can ingest it, restaurants and cafes will pumpkin spice it. If your business doesn’t have the ability to put actual pumpkin into its products, you can still poke fun at the trend. A realtor can offer pumpkin spice lattes and pumpkin pies at an open house. Or, for a more comedic approach, a mechanic shop could advertise pumpkin spice oil changes. Have some fun promoting these products on your website and to your email subscribers and social media followers. Add a festive touch to your logos and profile photos on social media and continue this throughout the holiday season. You can use a jack-o-lantern during Halloween, or a cornucopia close to Thanksgiving.

2. Sponsor a team.

The beginning of fall also marks the beginning of back to school. (For back to school marketing tips, see our previous blog post.) This means many students will be participating in sports. Support young athletes in a way that fits with your business. For example, if you sell women’s clothing, maybe partner with a girls’ soccer team. Offer to provide jerseys for the students in exchange for your logo to also be present on them. Or if you run a restaurant, offer a discount if a customer brings in a game ticket stub–which will of course have your company name listed on it. There are many ways to provide your services fairly cheaply in exchange for publicity.

3. Get involved in your community.

Speaking of publicity, there are tons of opportunities to become more involved in your community and in doing so–getting your name out there. One of the key factors of marketing is making sure that people know your company exists. Chances are that organizations in your area host a fall fair or Oktoberfest, so find out how to set up a booth or get involved in sponsoring the event. Join up with local, non-competing businesses to organize trick-or-treating events to get customers (existing and potential) to make the rounds in your downtown or shopping district, hand out candy to kids and maybe market yourself to their parents. Make it a goal to add one new networking event to your calendar this month. Marketing isn’t just about paid advertising, websites, and logos. It’s about putting your business out there and building relationships and networks of people who will recommend you to others.

4. Do a fall photo contest on social media.

We live in the era of the selfie–who doesn’t love taking pictures and sharing them on social networks? Let your social media followers do your marketing for you! Encourage your audience to have some fun and invite customers to post selfies or pictures of their kids and pets doing their favorite fall activities like jumping in a pile of leaves, getting a pumpkin spice latte, or dressing up in a Halloween costume. Choose a designated hashtag for your followers to use, and encourage them to SHARE the post with their friends. This way, more people will see the post, and in turn, your company. To give them an incentive, offer a prize to the winner. This prize could be something as simple as a gift card to your business. A social media contest is not only a low-cost marketing and advertising opportunity, but also another fun way to get involved in your community.

5. Create a fall marketing campaign page.

Once you know what fall campaign you’re going to run, you need to create a specific page within your website which is focused on that campaign. Having a specific page for your campaign will result in better conversion rates (because your traffic is more focused on a single goal) making it easier to run ads, and make it easier for you to track the success of your campaign.

6. Get in the fall holiday spirit!

Holidays are a great way to theme a sales event. For Halloween, you can use language like “spooktacular savings” or a “monstrous sale!” During Thanksgiving, on the other hand, consider puns around gobbling up savings or maybe some sort of ‘leftovers’ clearance sale.

Direct Mail Fall Postcard

Halloween and Thanksgiving are the big holidays that stand out, but there are many fun holidays in autumn that you can take advantage of to promote your business. Examples include: Grandparents Day, Columbus Day, Boss’s Day, the end of Daylight Savings, Veterans Day, First Day of Fall, You’re Welcome Day), and Small Business Saturday. Create special offers or quick, one day deals based on these holidays. For example, offer a BOGO special on coffee so your customers can bring their boss a free drink on Boss’s Day. You can even make up your own holidays that are related to autumn imagery and create special offers for your fake holiday.

7. Keep the next holiday season in mind. 

While it may be fall now, Christmas is just around the corner! Offer “spend now, save later” promotions to your customers.  If they spend a certain amount now, they’ll get a designated amount off their purchase after Thanksgiving. You also need to start preparing for the biggest shopping day of the year–Black Friday! Consumers start researching early so that they can strategize their holiday shopping. If possible, start advertising what sales and promotions you will have for the event early so that customers will know what you’re offering before the big day.

8. Diversify your fall marketing.

When it comes to fall marketing, you want to make sure you don’t put all of your eggs in one basket. Consider social media marketing, networking in your community, digital marketing, and direct mail marketing. While the advertising world is becoming more digital, DO NOT underestimate the effectiveness of good old fashioned mail. Whether it’s a postcard, self-mailer, or letter in an envelope, looking at a piece of physical mail takes more time and attention than digital advertisement does. This captured attention means more opportunity for sales!

 

The most important piece of advice for fall marketing is to DO IT. Simply put, if you miss out on marketing–you miss out on business.


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SOC 2 Type 2 Examination Passed, Fourth Year in a Row

png 360 Advanced SOC 2 Seal of Completion for Direct Mail companyPrimeNet Direct Marketing Services, LLC, provider of Direct Mail and Statement Processing Services, announced today that it has completed a SOC 2 Type 2 examination for the fourth year in a row.

The successful completion of the SOC 2 Type 2 examination typifies PrimeNet’s continued commitment to create and maintain the stringent controls needed to ensure the highest quality and security of services provided to their customers.

Most of the controls used for SOC have always been the standard for PrimeNet.  We are an organization that prides ourselves on quality work.

We want our customers to feel comfortable with trusting PrimeNet with their sensitive data.  The SOC 2 Type 2 examination drills into the security protections PrimeNet has in place to assure that our systems and data storage are well protected against cyber-attack, corruption and/or loss.  In addition, the exam requires PrimeNet to have comprehensive disaster protection and recovery programs that are well documented, tested and reviewed throughout the year.

The examination was performed by 360 Advanced, P.A., a full-service audit and consulting firm that specializes in integrated compliance solutions, including conducting SOC examinations. SOC 2,  Statement on Standards for Attestation Engagements AT Section 101, ‘Reporting on Controls at a Service Organizations Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy, developed by the American Institute of Certified Public Accountants (AICPA), is a widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services.  Companies who complete an annual SOC 2 examination are able to demonstrate a substantially higher level of assurance and operationally visibility than those companies who do not.

The Service Auditors’ Report includes a detailed description of PrimeNet Direct Marketing Services, LLC’s controls and an independent assessment of whether the controls are placed in operation, suitably designed, and operating effectively.  To receive a copy of the Service Auditors’ Report, or for any further questions, please contact PrimeNet at 1-800-826-2869.

For details about why SOC 2 is important, please feel free to visit our SOC 2 information page here.


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Direct Mail Stands Out

What Makes the Best Printing Providers Stand Out?

Are you using a quality printing provider? You have a business and your printing and advertising material speaks volumes about who you are as a company. Using a high quality printing company can make the difference whether you are perceived as professional or amateur. Sure, you can look into fast and cheap online printers to create your materials, but it’s worth a mention that you get what you pay for. All too often, we see clients who are unhappy with the products they receive from DIY upload online print vendors. These clients end up paying extra for wasted time and materials.

Because we care about our clients on a personal level, we’ve put together this guide on how to source a printer for your company advertising materials.

Choosing a Quality Printing Company – What to Look For

Professional ResultsAny top quality printing company will be able to provide professional results, so that you receive the high quality of printed items you expect. It’s important to look at proofs for quality issues such as blurry or pixelated image(s) or an uneven cut along the edge, because these can take your item from polished and professional to careless and substandard in the eyes of a potential customer – and quality standards are important to clients, especially those who are brand agents.

ProTip: If you’re creating a 4 color process project for a printing provider, and are using bitmap images (like photography), you must insure that the digital files you supply to your printer are a high enough resolution of at least 300dpi to match the printed dimension you want to see on paper.

Great ReferencesFrom account management to prepress to mailing, your printing organization should be happy to offer references who you can contact. Online reviews can be helpful for this as well, but keep in mind that sometimes businesses go about getting good reviews in a not-so-honest way. Fortunately, these are pretty easy to spot, but not always. If you ask for references and the printer is unwilling to provide any, or they only have one or two previous customers who might be willing to talk about their experience with the printer, this may just be a sign that you need to keep looking for professional printing companies with more integrity.

Value and Affordability

Value Combined with Affordability Your best printing companies will be affordable but not just ‘cheap’. They will have a competitive pricing schedule that is on the same playing field with what other printers would charge for the same order type and quantity. If the price of a print job seems excessively low or high, this can indicate problems that may arise. You will likely be better off choosing a different print vendor. Never sacrifice excellence for cost. Discount printers all too often produce sub-par results like image pixelation or poor coverage, flimsy paper, or colors that are poorly balanced – all of which will reflect poorly on your company’s quality standards.

Extensive Know-How

Well Established Quality printing companies with a great reputation will prove to be well established. They have been in business for many years, and are still going strong. If a new printer just started their business last year then it is really not possible to evaluate them thoroughly unless they are willing to provide a good portfolio of physical samples printed on a variety of papers and finishes to really ‘wow’ you. It’s up to you to decide whether they are the best one to use for your printing needs, or if you should keep researching.

Professional Assistance – Your best possible printer will offer professional assistance and options with each step of the process, from account managers to prepress to the final printed material post office clearing and mailing. This one-to-one assistance can hold so much value for inexperienced business owners, or people who do not know a lot about the printing processes. This gives clients peace of mind because they know that assistance is available whenever needed.

Extensive Printing Knowledge A top quality printing business will have extensive knowledge of every step in the process – from the prepress aspects to the colors and stock used and the best print method to use. Without extensive knowledge of printing, the business may not be able to provide the guidance and the finished results that you require for your business.

Options & Samples

Many Ink and Paper Stock OptionsThe right printing company will provide several options when it comes to paper stock and ink. Some printers even offer green options that help to minimize any environmental pollution from your order. A good printer will not rush you. You will be able to take time to compare the printing materials available for you to choose from, and ask questions on whether a certain ink, coating, varnish, or paper stock can be ordered if the printer does not have it available on hand.

Samples, Lots of Printed Samples Great printers will be able to offer you relevant and recent, sometimes even on-demand samples that will be true to what your printed items will look like. If the printer is not willing or able to provide relevant samples, then you have no idea what you will get. You’ll have no idea what quality you will receive as your finished marketing items.

printed samples from print vendor fl wi mi
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Finishes for a Professional Look

Specialized Techniques and Finishes OfferedThere are so many specialized techniques that you can choose, such as variable data, variable images, UV coating, soft touch coating, laminating, die cutting and others. Look for special folds, key attachments, card attachments, and other unique pieces if you really wish to be set apart from your competition.

To Shop Local or National?Any good quality printing company that you choose should have local services, or at minimum, the willingness to send you a stack of samples right away, especially if it is a national print vendor. Locality can be very beneficial if you need to talk with someone immediately.

 

A direct mail printing provider will not only specialize in getting your materials printed professionally, but will also offer design services and mailing services along with printing out the materials that you want. This can speed up the process to ensure faster delivery of your marketing items. What’s important is to take the time to ask a lot of questions and make sure that any printer you consider can deliver the services that you want and need before you place your order.

To get an idea of the scope of our printing services, have a look at our equipment and samples.

 

 

 


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