Father’s Day 2020: How to Sell to the Dad that has Everything

  • 0
Fathers Day 2020, presents for dad, marketing, advertising, summer

Father’s Day 2020: How to Sell to the Dad that has Everything

With Father’s Day coming up, you may be wondering how you can create a marketing campaign for your business that will get sales rising. Whether you have a business that is traditionally dad-savvy (like a store that sells socks and ties) or you think your business is unmarketable for the holiday, we have some ideas for you that will inspire a successful marketing campaign for Father’s Day.

Father's Day Marketing, Pizza Ad, Dad Joke

Tell Some Dad Jokes

Okay, okay… you don’t have to tell dad jokes specifically. However, Father’s Day is a perfect time to add a little humor into your marketing. Smack dab in between two more serious summer holidays, Memorial Day and Independence Day, Father’s Day is a bit more lighthearted and allows for some comical freedom. Think of using funny taglines, or pictures of goofy dads – maybe with their silly children. Puns and word play are always fun. You’ll get bonus points if you can throw in a dad joke or two in your campaign as well. 😉

Hold a Father’s Day Photo Sharing Contest

User generated content is one of the most powerful forms of advertisement for businesses. This content is created by your customers (or fans) and can be a powerful tool to reach new audiences. In general, consumers are going to trust a post from their friend recommending a product vs. a post from the company itself. Another added benefit is that user generated content can equal nearly free advertising! One easy way to get people posting about your brand is by creating a photo sharing contest.

For Father’s Day, an example would be to run a contest with a grand prize and encourage your followers to enter the contest by submitting a photo of their dad through social media.

Fathers Day 2020, Dad Photo Contest, Social Media Father's Day

To make this contest most beneficial to your company, here are some guidelines:

  1. Keep it on brand. If you’re a clothing company, maybe have people submit photos of their father in a goofy outfit. If you are an electronics company, have your fans share photos of their dad’s man cave.
  2. Keep your instructions simple and clear. This should be a fun and easy process for your fans. If it’s too complicated, they will be discouraged from entering. Keep the rules simple and easy to follow. It’s also advisable to use a #uniquehashtag so that everyone can find the entries easily and follow along.
  3. Offer an amazing prize. What’s the point of holding a contest if no one wants to win the prize? Make sure you are offering a prize that enough people are going to want badly enough to enter to win it. Remember, the more people that enter the contest, the more free publicity your company will receive.

Sell a Father’s Day Experience, Not Just a Product

For most people, finding a gift for dad can be a tough process. There’s only so many ties one guy can wear, right? So instead of marketing just your products, market what dad can DO with your products.

For example, instead of selling a grill – sell the experience of a father cooking out for his family on a beautiful sunny day. Or, instead of selling a new tool, market the idea of using the tool to put together a new project with his kids.

If your business is more focused on services than products, try putting a Father’s Day spin on the service. Run a lawn mowing company? Sell the experience of dad relaxing and watching the game while his lawn is being taken care of by someone else. In the HVAC business? Sell the idea of dad being able to take on the other 100 projects on the to-do list while the professionals tackle the A/C this summer.

Be creative, no matter what product or service your business is selling, you can market it in such a way that it is applicable for Father’s Day.

Use Personalized Advertising

To add a special touch and really grab attention, personalize your message. A super simple and easy way to do this is simply by incorporating the reader’s name into your message. It’s hard to ignore an image with your name on it.

personalized variable data, fathers day, grilling, bbq

With direct mail, this process can be super simple. You already have a mailing list of who you are mailing your marketing to. Why not incorporate their information on the piece as well? This can be anything as simple as their name, to as detailed as what kind of car they drive. Your mailing list can provide all sorts of personalized information about the people you’re sending mail to.

If you’re interested in running a personalized direct mail piece, contact PrimeNet today. Call 1-800-826-2869 or fill out the contact form on this page to get started!


  • 0
Memorial Day 2020, Boosting Sales After Covid

Memorial Day 2020: Boosting Sales after COVID-19

Memorial Day has always been a booming holiday for businesses, but in 2020 this holiday could be even more important. As of May 1st, many states have starting rolling out re-opening plans after shutting down due to COVID-19. The New York Times has put together a helpful interactive map to keep track of the re-opening status of every state, which you can find here. Whether states are fully open or not, it seems that things are slowly starting to get back to some sort of “normal.” This means that our economy should hopefully be returning to normal soon as well.

Memorial Day, cookout, grilling, family

What does this mean for Memorial Day?

Memorial Day has typically symbolized the kick-off of summer and therefore has always been a great time to focus on marketing and sales efforts. According to a study conducted in 2018, 8 in 10 Americans were projected to spend an average $486 over the 2018 Memorial Day weekend. In other words, Americans were projected to spend $36 billion overall during the holiday weekend.1

These statistics have steadily grown over time as well. In fact, the average amount spent was up 50% (from $320 per person) since 2016! This means that Memorial Day 2020 would have originally have been expected to see even higher numbers. We know, however, that the coronavirus will probably have an impact on these statistics.

Can Memorial Day 2020 still bring in sales?

The answer is an excited, empathic, astounding yes, yes, YES! While the sales numbers may not be record-breaking this year, Memorial Day can still be a great time to kick-off your summer season profits. States are slowly opening back up, and although consumers may be hesitant, they want to get out and do something. People have been confined to their homes for months now, often times alone. Given the opportunity to venture back into the real world, a lot of people are going to jump at the chance!

Safety is still important.

While people will want to go back to their normal activities, they will still be concerned about their safety and you should be too. In order to ensure the best for everyone involved, make sure that you are following the CDC guidelines to best run your business. This will involve things such as practicing social distancing, and sanitizing everything properly, etc. You will also want to let your customers know what changes you have made to make them safer, so that they have peace of mind.

sanitizer, clean, covid-19, coronavirus

Not ready to open your building to the public?

If you’re not ready to bring the public into your space at full capacity, that’s okay. Do you have a product that can be shipped or delivered? Offer online purchasing. Adding extra incentives such as “free shipping” or a discount with bulk purchasing will incentivize customers to go ahead with their purchases. During the past few months, there has actually been an increase of e-commerce traffic due to people wanting to shop from the safety of their homes.

Make sure customers spend with YOU.

We’ve established that customers WILL be shopping, but how can you make sure they are shopping at your business? MARKETING. Make sure you have a good marketing campaign running to get the word out about your business and what you have to offer. It’s no secret that COVID-19 has impacted many people economically, which means one thing: they will be looking, more than ever, for savings. Offer a good deal!

Direct Mail offers cost-effective marketing.

A quick, efficient, and cost-effective way to get the word out about your business and the value it brings to your customers is by running a direct mail campaign. Did you know that most people actually look forward to checking their mail?  An attractive design paired with a targeted mailing list can mean that the perfect people are seeing YOUR offer and will come to your business.

This is where PrimeNet comes in. Contact us today, and let us help you get started on your next direct mail campaign. Whether it’s a postcard, a self-mailer, a letter, or something a little more flashy, we’ve got the tools and team to create a stunning mail piece for you. This, combined with our targeted mailing list, will be sure to bring business to your doorsteps!

Memorial Day Direct Mailers License Plates

Have to see it for yourself?

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)

Call us today at 1-800-826-2869 to get started on your Memorial Day direct mail campaign!


1 Consumer Insights for Marketers


  • 0
direct marketing covid19 coronavirus image tortise turtle

The COVID-19 Economy – Strategies to Help Your Business Recover from Prolonged Downtime

With the coronavirus pandemic wreaking absolute havoc on the global economy, the way we do business, as well as how we present our marketing strategies – are looking at quite a shift.

Air travel and the entire cruise business have been hit especially hard by orders to ‘stay at home’, sports games and major events are canceled, countries have put up travel restrictions to try to keep the virus out (and contained), and public health officials and hospitals have been continually bracing for the worst. In such times of crisis, it can be rather difficult to remain calm and think optimistically. Entrepreneurs and business leaders have no choice but to stay calm under pressure. After all, this is part of their role.

By taking proactive steps now, you will be able to keep your business in a secure position to stay strong and recover faster once the crisis subsides. In fact, China, where we first heard of this, is already showing signs of economic recovery. Here are some key strategies and economic insights to help your business recover from COVID-19, and any other economic catastrophe that may present.

Strategic Thinking – How Coronavirus May Affect Your Customers

Depending on your industry, your customers may be having specific new pain points related to this pandemic. You must think strategically about how this is affecting your customers, what their worries are, and how you can specifically help. Then you can adjust your sales pitch to match your marketing – each built around how to address these specific challenges and concerns. For example, are your customers…

  • Struggling with market uncertainty and slowdown in demand?
  • Wondering how to manage their cash flow?
  • Worried about supply-chain disruptions?
  • Facing a shortage of key inventory or supplies driven by consumers panic-buying and stocking up?
  • Worried about how to manage employees in an environment where everyone might need to work from home?
  • Worried about travel restrictions?

All of these challenges for business can really be exacerbated by a crisis like COVID-19. Your duty as a business owner is to figure out ways to re-position your products and services so they are most helpful, as well as address the specific pain points that your customers are confronting.

For example, if you sell video-conferencing solutions, this is an ideal opportunity for you to offer additional support and consulting to help your customers figure out how to adapt their remote workflows. If you are in the logistics business, now is a good time to reach out to your customers with possible solutions to navigate the latest issues affecting the global supply chain.

Embrace new sales channels

Even as more of the country goes into lockdown, people still are going to want and need to buy things, creating opportunities to serve your market via alternative sales channels. For example, if coronavirus is cutting down on foot traffic to your retail business, look to expand your e-commerce offerings. Restaurants in China have seen a decrease in in-store customers, so they’re selling takeout meals instead, and offering curbside pickup and free local delivery.

You must not give up on advertising. Think of ways you can boost your online-marketing efforts and e-commerce sales – can you create more conversations on social media and LinkedIn instead of in-person sales? Many B2B companies are already well-positioned for this, especially if they sell software or other digital solutions, and those who use targeted direct mail advertising should still be sending their coupons and discounts – but changing their call to action to send customers to a knowledgeable telephone sales representative, live chat, or directly their order site to use a coupon code from the mail piece.

train direct mail keep advertising i think i can i know i can


Think about the affect of on long-term investments in your business.

If you’re in B2B sales, COVID-19 might be an opportunity to make some longer-term investments in your business. Especially if you’re seeing a short-term slowdown – this is the time to re-evaluate your operations, platforms and processes and do some long-term strategic planning.

If you have a few big prospects in your sales pipeline, now would be a great time to put more energy into lead management and nurturing those longer-term opportunities. It’s so important to keep checking in with your leads, reassure them if needed, and let them know that you are planning for contingencies. Most importantly, let your customers know you’re always there to help.

This unprecedented situation is, of course, driving a lot of cancellations for things like airline reservations, cruises, concert tickets and conferences, but bigger-picture B2B sales may not be quite as severely affected, unless the crisis goes on for so long that it causes companies to cut back on spending and investments. It’s always important to keep on top of your business leads with the long game in mind, even when the short-term headlines seem dire and the situation feels uncertain.

Related: 3 Ways to Safeguard Your Business as Coronavirus Spreads (entrepreneur.com)

lion be prepared direct mail covid-19 recovery blog image


Prepare in advance for ‘held’ demand.

A lesson to look at from Chinese businesses is that the post-coronavirus economic recovery may potentially be faster than we expect. If you cut back too far right now, there is a chance that you might not be positioned to capitalize on the post-crisis recovery. We definitely don’t want to downplay the seriousness of the public-health aspects of this crisis – everyone still needs to take precautions to stay healthy and reduce the spread. But we really believe that companies can put some good measures in place right now to be positioned for greater success when this becomes the past.

There will always be change, challenges and crises that affect our businesses. What we can control – what we can DO is recognize and adapt to the challenges and embrace the opportunities they present. What we as businesses can do now, may allow us to bounce back stronger, even from a major crisis like COVID-19.


  • 0

The Importance of Continued Advertising– Even when it seems like everything is “on hold”.

Direct Mail Consistently Offers Proven Results

With the 2020 world economy changing nearly overnight, service industries are beginning to CHANGE their direct mail marketing messages to let customers know they’re open and operating with safety in mind. They have not stopped advertising– they’ve just made some changes. And their direct mail is STILL WORKING just as well as always!

HVAC-Direct-Mail-Postcard

Let’s take HVAC companies, for example. Big changes happened at the beginning of springtime. Tune-ups STILL need to be performed so people aren’t without A/C for the summer, and advertising needs to point that out. Along with a GREAT offer such as a “keep this magnet handy for 20% off future service calls!” or “Just $49 can SAVE you HUNDREDS!”… The possibilities are endless.

Back to the Direct Mail aspect:


Again: Direct Mail Offers Proven Results

There is a very simple reason why direct mail marketing campaigns still thrive in this digital age: they work!

Think about how many ads you will see on television or hear on the radio– or see on billboards throughout the day. It’s so many. It’s enough that consumers have learned how to tune them out.

A simple reason people might ignore this kind of advertising so easily is because it’s not tangible. Direct mail, on the other hand, so very tangible – you hold it! It gives you a sale, promotion or coupon that you can grasp right in your hand. That’s quite a bit harder to ignore. In fact, when you present an attractive offer on your mailer, your business is going to see some nice returns. But who will I send it to? (See our mailing list info here).

Due to direct mail’s impact on its recipients, you should expect to see better returns on your physical mailers, compared to digital advertisements.

What this means is: a direct mail campaign will give your company more ‘bang for your buck’ than an email, social media, or paid search strategy.

Better ROI Really Does Make Direct Mail Cost Effective

What makes service industry direct mail so cost effective is the impressive ROI. The cost of direct mail is really only a tiny portion of the returns it generates for the business – and that’s why service companies SHOULD consistently send direct mail.

For example: According to the PRC, “Direct mail median household return on investment is 29% (23% paid search, 16% online display, 30% social media).”1

With these statistics in mind, it’s relatively easy to understand why direct mail ends up being a more cost-effective option than digital advertising. The ROI generated by this proven service industry marketing method really outweighs those shipping and production costs.

While such shipping costs are not a part of digital advertising, the bottom line profit resulting from direct mail still far exceeds the profit of digital marketing techniques.

Bottom line here:  Send Direct Mail – it works.

Direct Mail Brings Improved Response Rates

Response rates are so important for business success. Let’s repeat that: Response rates are so important for business success. The more responses you receive from customers, the more likely your sales and service teams will create revenue from interested leads. The result? More dollars for your business – which will offset any costs spent on your direct mail campaigns.

To give you an idea of just how effective this approach is in generating great response rates – according to the Data & Marketing Association (DMA), 2018 brought about a 5 percent response rate for in-house lists and a 9 percent response rates for prospect lists. But How? Why?

Due to its tangibility, it’s more personalized and memorable. When your target audience can easily understand and remember your company’s campaign, they’re more likely to consider you as a ‘go-to’ provider for their service and maintenance needs, especially when you are consistently reaching the household. 

We’ll say it again, just in case: Keep sending direct mail, (even if you want to push online sales). Because direct mail WORKS.


1 PRC Study Reference


  • 0

Dealerships find Success in Marketing their Internet Sales Departments

Direct Mail Offers Proven Results

With the 2020 world economy changing nearly overnight, automotive dealerships have turned the page and begun marketing their internet sales departments with direct mail just as they would normally advertise their in-house sales events. And guess what: It’s WORKING!

The idea of internet sales for automotive dealers and the more “traditional” sales managers may still be a confusing gray area, and some may think it is best left to those who are more “technologically advanced.” Unfortunately, so-called “experts” and even some dealer trainers heavily profit in keeping internet sales a mystery for the average dealer’s management team. 

“The truth is that internet sales are not just relatively easy to master; internet sales are so easy to master that they’re actually kind of boring.” according to Ask The Manager in their informative online automotive dealer publication.

Back to the Direct Mail aspect:

internet auto sales departments for online car sales


Again: Direct Mail Offers Proven Results

There is a very simple reason why the direct mail marketing campaign still thrives in this digital age: it works.

Think about how many ads you see on television or hear on the radio– even just see on billboards throughout the day. It’s a lot. It’s enough that consumers have learned how to easily tune them out.

A good reason that people might ignore this kind of advertising so easily is because it’s intangible. Direct mail, on the other hand, is very tangible. It gives you a sale, promotion or coupon that you can hold right in your hand. That’s quite a bit harder to ignore. In fact, when you present an attractive offer on your mailer, your business is going to see some major returns.

Due to direct mail’s impact on its recipients, you can expect to see better returns on your physical mailers, compared to digital advertisements.

What this means is: a direct mail campaign will give your dealership more ‘bang for your buck’ than an email, social media, or paid search strategy.

Better ROI makes Direct Mail Cost Effective

What makes automotive direct mail so cost effective is the impressive return on investment. The cost of direct mail is typically only a tiny portion of the returns it earns for the dealership – and that’s why dealers send SO MUCH direct mail.

For example: According to the PRC, “Direct mail median household return on investment is 29% (23% paid search, 16% online display, 30% social media).”1

With these statistics in mind, it’s relatively easy to understand why direct mail ends up being a more cost-effective option than digital advertising. The ROI generated by this proven automotive marketing method far outweighs the shipping and production costs.

While such shipping costs aren’t a part of digital advertising, the bottom line profit resulting from direct mail still exceeds the profit of digital marketing techniques.

Bottom line here:  Send Direct Mail, even to push your online sales.

Direct Mail = Improved Response Rates

Response rates are very important for dealership success. Let’s repeat that: Response rates are very important for dealership success. The more responses you receive from customers, the more likely your sales and service teams will create revenue from interested leads. The result? More dollars for your dealership – which offsets any cost acquired from your direct mail campaign.

To give you a sense of just how effective this approach is in boosting response rates, according to the Data & Marketing Association (DMA), 2018 brought about a 5 percent response rate for in-house lists and a 9 percent response rates for prospect lists. But How? Why?

Due to its tangibility, it’s more personalized and memorable. When your target audience can easily understand and remember your dealership’s campaign, they’re more likely to consider you as a ‘go-to’ business for purchasing a vehicle, especially when you are consistently reaching the household.

Automotive direct mail’s versatility allows your team to give out free “perks” for a test drive or contest and personalized, attention-grabbing mailers to your customers – BUT HOW does an online test drive work?! Delivery.  Plain and simple. 

We’ll say it again, just in case: Keep sending direct mail, even to push your online sales. Because direct mail WORKS.


1 PRC Study Reference


  • 0
pick-up, take-out, food delivery

Pick-Up and Delivery for Restaurants: Where to Begin?

It seems that now is the time of staying at home and enjoying life from inside your house. How can restaurants stay afloat without customers walking through their doors? The answer is simple – bring your restaurant to them!

Let Them Eat – At Home

Just because people aren’t sitting in your restaurant , doesn’t mean they don’t still want your food. Keep your customers your primary focus and make it as convenient as possible for them to enjoy your menu from the comfort of their couch. There are many ways to do this and it all depends on the scope of your business and how many changes you are able to make.

With minimal effort, dining establishments can offer take-out options for their customers. Their customer can either call ahead, or place an order when they walk in, and then simply take their food home with them. Many bars and restaurants already have take-home containers and plastic silverware and napkins. This is pretty much all you need to get started.

The Next Step: Delivery

While offering take out is certainly a great first step, you can take it to the next level by offering delivery services. If you aren’t quite ready to dive fully into providing your own delivery services, think about partnering with delivery services in your area. Uber Eats, Postmates, Grubhub, Door Dash, and Bite Squad are just a few options for you to choose from. While each of these partners are different, they generally take a percentage of your profits. However, it may be worth it because they often take away a lot of the leg work for you. You provide the food, and they can do the rest! Be sure to do your research to make sure which food delivery partner is best for your business.

If you’d rather just provide the delivery service yourself, you’re going to have to do a bit of homework first. Does your area require a special insurance for this service? What are the legal requirements of offering delivery? The answers to these questions and more will vary from location to location, so you really need to do your research.

laminated postcards, magnet post card, restaurant menu

How do We Promote Our Pick-Up and Delivery Services?

The first thing you need to do is make your customers aware of the services that you are providing. An easy way to do this is to send out a piece of direct mail showcasing that you offer pick-up and/or delivery service. For bonus points, provide them with a menu so they can easily know what items they can order from your restaurant. You then need to incentivize your customers to order from you. Consumers are always looking for a way to save some money! Offer discounts in the form of free delivery or discounted menu items. Many restaurants also offer some sort of loyalty program. If a customer spends so much with your company, they can earn rewards and use them to save money in the future. This is a great way to turn a one-time customer into a repeat, loyal patron to your restaurant.

When combining these tips, you can expand your business and grow exponentially in the future. To start your next direct mail campaign, contact PrimeNet today! With a combination of attractive art and a top-notch mailing list, you’ll be sure to attract customers in no time!

Call PrimeNet today at 1-800-826-2869 or fill out our contact form here.


  • 0

Is Your Direct Mail List Accurate & Up-To-Date?

Questions about your direct mail list? We’re here to help.

heres-the-phone-pup


Some Thoughts On Duplicate Data

The most common (and counterproductive) data quality issue is the dreaded DUPLICATE DATA in the direct mail list. Duplicate records can come from several sources – origin input error, import/export errors, or even mistakes from your data entry team. *gasp*

Duplicate data can potentially harm your direct mail marketing and sales campaigns, so we want you to be ‘in-the-know’ when it comes to avoiding it.


duplicate data direct mail blog fish image blue


So, what is duplicate data?

Duplicate data can consist of any record that shares data with another record in your marketing database. The most easily spotted form of duplicate data is a 100% carbon copy of another record. These are the most visible, and usually occur while moving data between programs or systems.

Exact carbon copies of records are not the only type of duplicate data, however. They are actually the least harmful of all duplicates (BUT their existence can lead to more serious issues in the future).

The most commonly occurring (and most harmful) type of duplicate data are partial duplicates. These records may contain the same name, phone number, email, or address as another record, but these will also contain non-matching data, so they can be difficult to spot right away.

Partial duplicates can be created by human error if a customer or associate enters information by hand. Someone may create a new record for a prospect, customer, or company that is already contained in your marketing database without realizing it.

Sometimes, partial duplicates will start out as a carbon copy and progress to a partial duplicate. For example: you have a customer record in your database that was exactly copied during the importing process. Now you have two customer records for the same customer. Now, as you collect more data about that person, only one records gets updated while the other still exists. You may be inadvertently adding new data to each record, separate from the other. Over time, this will cause the two records to become more and more different from each other.

Understanding duplicate data is a great first step. Now, here’s why you should actively avoid it:

Duplicate data wastes your marketing budget.

When you have frequent duplicates in your database, you may be sending multiple marketing messages to the same person. It’s possible your campaigns may pull data for personalization from the wrong customer record, thus trashing your conversion rates and burning through your ad budget. Plus employee time – editing data by hand is a time-consuming task, potentially taking days or even weeks for large databases.


duplicate data direct mail blog fish image


A single customer view is critical.

The benefits of a single customer view will flow throughout your organization. Marketing, sales, and customer support teams all end up sharing the same data, so it’s imperative that this data is correct.

A lack of a single customer view is perhaps the most detrimental aspect of duplicate data.

Duplicate data presents quite an obstacle to proper personalization.

If you aren’t using personalization to its full potential, you can be sure that you’re losing business to competitors that are. It’s a staple of any effective modern marketing campaign. Many companies rely on CRM data to help them segment their target customers. Time and time again, research has shown that customers are willing to pay more for a product that offers a personalized experience.

Records reflect a moment in time. If you have duplicate records for the same customer, one may be from when they first visited your company as a new customer, and one where they were making their buying decisions. Customers who are at different stages in the buying cycle require different messages to influence their choices. Part of personalization is understanding what your customers want to know and when they want to know it. When you have eliminated duplicate data throughout your databases, it becomes much easier to personalize your messages.

Customer confusion can happen.

When you send marketing messaging that includes outdated or inaccurate data, your customer support team can potentially spend a lot of time answering questions from confused customers. Your customers may feel like they have missed a critical step or need to provide more information. You always want to make your customer interactions as high-quality as possible, and a clean list can help!

Eek, How embarrassing: Inaccurate Information on Sales Calls

Having accurate data and a single customer view is critical for your sales team. They need to be able to access reliable information about a person’s former interactions with your brand. You never want them to go into their sales calls feeling unprepared.

If duplicate data is frequently a problem for your sales reps, they may constantly double check your databases before they talk to prospects. This is a waste of valuable time they could be selling and earning commissions. Happy sales reps make happy (and more) customers.

Inaccurate reporting gets in the way of data-driven decisions.

Every company would like to utilize more data for their decision-making processes. This is valuable information when you can trust your data. If your marketing database has a lot of duplicate data and/or other errors, that results in inaccurate reporting leading to marketing decisions that don’t hold value.

You have to remedy duplicate data issues and errors before you can have faith in the data-backed decisions that your company makes.

Avoiding duplicate data is key.

Duplicate data can have quite a negative impact your business. Our dedicated list managers are here to point you in the right direction and assist you in getting your list cleaned up. We can even offer solutions for your list acquisition so you don’t have to worry about it at all.

(Clicking the “Get a List Quote” button should open your default email client.
If it does not, please use the contact form.)


  • 0
laminated menus, why laminate is important, lamination

Laminated Menus: The Durable, Safe, and Smart Choice

Whether you run a massage studio or a restaurant, nearly every business needs a menu – the place where you list all of your products or services. Your menu will leave a lasting impression on your customer, shouldn’t it be a good one? Besides an attractive design, your menu should also be durable, professional-looking, and sanitary. One simple way to achieve all of the above is to go with a laminated menu option.

Why Should I Use Laminated Menus?

  1. Longevity: Laminated menus last longer because lamination increases the durability of a piece. This will save you money on reprinting.
  2. Durable: Laminated menus are protected against stains, smudges, spills, marks, oil, grease, dirt, moisture, and fingerprints. Laminated menus are nearly waterproof! So the next time a coffee gets spilled on your menu, you can just wipe it off instead of throwing it away.
  3. Appearance: Laminate is a completely transparent material and will not impair or blemish your menu in any way.  In fact, laminate enhances ink colors and makes pieces more vibrant. This will make the images on your menu appear even more appetizing.
  4. Professionalism: Lamination thickens and strengthens printed material, creating an impression of higher quality and importance. Customers love to feel like they are important and that they are going to an establishment that invests in their products.
  5. Sanitary: Laminated menus are easier to clean. This means that they can be sanitized! Decrease the spread of germs and bacteria in your business.

laminate menus, restaurant, drink, food, lamination

One-sided, double-sided, and bi-fold menu options available.

Why Stop at Laminating Menus?

Lamination is a great option for more than just your main menu. You can also provide guests with laminated drink menus and kids menus. This may be especially useful since kids are known for being a bit messy. You can even provide a laminated placemat for extra protection.

You can also use lamination with your advertising! Plastic postcards are a great option. Imagine your customers receiving an offer in the mail with a coupon or two with your business on it. Lamination will put you one step above the competitors! You could also provide take-out menus with a magnet attached. Now your food menu can be hung on a customer’s fridge and they’ll think of you any time the thought of cooking dinner that night seems too daunting.

laminated postcards, magnet post card, restaurant menu

Laminated postcards, menus, and coupon mailers offer value.

Have to see it for yourself?

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)

Call us today at 1-800-826-2869 to get started on your new laminated menus!


Contributors

mkeefe
Mark Keefe
President


jfleming
Julie Fleming
Technical
Services

bkoepp
Bill Koepp
IT Support
Services


pwellnitz
Pam Wellnitz
List
Services

adunn
Amanda Dunn
Creative Services
& Marketing
/* --------------------new col2---------------------*/
jflick
Jack Flick
Data
Services

ptucker
Pat Tucker
Production
Services

SKohler
Scott Kohler
Business
Development


bpaulsen
Becky Paulsen
Account
Services

Primenetlogo1




/* --------------------new col3---------------------*/
tblair
Traci Blair
Pre-Press
& Print

RMichaels
Ronda Michaels
Production
Services

CBarnhisel
Catherine
Barnhisel

Accounting
& Administration

bpayne
Brandi Payne
Creative Services
& Marketing

Primenetlogo2



Checking...

Ouch! There was a server error.
Retry »

Sending message...

Contact PrimeNet

Fill in the form below and we will be in touch soon.

Are you human?

9 + 10 =

Want Email News & Offers?

Direct mail FL, MN SignUp