The U.S. Postal Service recently announced a slate of newly proposed Mailing Service price changes which has been approved by the Postal Regulatory Commission (PRC). These new rates are scheduled to go into effect on July 10, 2022. The proposed price adjustments for First-Class Mail®, Standard Mail®, Periodicals and Package Services are consistent with the pricing requirements appearing in 39 U.S.C. § 3626 and do not implicate the pricing requirements appearing in 39 U.S.C. §§ 3627 and 3629. The PRC also concludes that the proposed classification changes for these classes are consistent with applicable law and regulations.
Supply chain issues — this seems to be the new buzz word as of late, but what does it mean and how is it impacting businesses? According to Business Insider, supply-chain disruption started over a year ago as a result of rising consumer demand paired with the effects of COVID-19. Business closures, labor issues, and equipment shortages all led to a backlog of product. Once these products were all being produced again, a transportation bottleneck in the form of port backlogs also added to the crisis.
Because of these supply chain issues; many businesses have been experiencing stock issues and the direct mail and the printing industry is not immune to these troubles.
How Can I Combat These Supply Chain Issues?
Unfortunately, many businesses have been hearing, “We are sorry, that product is on back order.” or, “We are out of stock.” Luckily, there are a few ways that you and your business can prepare for these challenges and keep things running smoothly.
Keep track of your inventory.
Even in the “before times” it has always been important to keep track of your inventory. Now so more than ever, keeping up to date with your supply stock is crucial. The only way to know that you are about to run out of supply is to keep your inventory tracked. You don’t want to be caught off guard and then realize it may be difficult to restock your product.
Purchase early and in bulk.
Don’t wait until you are almost out of stock (or worse, completely out) of an item before you decide to re-purchase. Supply chain issues combined with shipping challenges may lead to you being out of stock of a popular item for a long amount of time. Be prepared, and order what you need ahead of time. Purchasing in bulk can also help alleviate this. If you purchase more up front, you won’t need to order as often. Purchasing in bulk often leads to a bigger discount on the purchase price as well!
Be flexible and look into creative solutions.
While you might be accustomed to ordering the same products as usual, you may need to bend a little bit during these trying times. Is your vendor out of stock of the item you need to order? See if there is an alternative product that can work just as well. Having trouble finding your go-to envelope? Look for a similar sized envelope, or a mailer in a different color. Has your vendor run out of the paper that you usually use? There are generally alternative types of paper that you can use, whether it be a different size, weight, or color. Have shipping costs eaten away at your bottom line? Look to see if there are different ways to ship the product.
Find an alternate provider.
Unfortunately, your current provider may just not have the ability to do what you need them to do anymore. Here’s where PrimeNet Direct Marketing Solutions comes into play! Fortunately, since these supply chain issues have begun, we have still been able to provide excellent products and services for our customers. Let us help you as well!
PrimeNet Can Help with All Your Printing and Direct Mail Needs
Whether you are looking for a commercial printer for supplies such as menus, flyers, brochures, business cards, etc. or direct mail items such as postcards, self-mailers, and letters—we can help! PrimeNet has been in business for over 60 years. We are big enough to get the job done, but small enough to care about getting it done right. And, we mail and drop ship NATIONWIDE. We have worked hard to combat supply chain issues and can help your business continue to run smoothly.
Give PrimeNet a call today at 1-800-826-2869 and ask for Scott or fill out our contact form here. We can’t wait to create your unique direct mail piece and start driving business your way!
PrimeNet is busy developing fresh direct marketing ideas, designing new attention-getting mail pieces, modernizing proven pieces from the past, rolling out new programs and finding the best way to keep costs under control for each of our clients.
One of the most creative ways to grab attention with your direct mail pieces is by using a die cut.
What's a Die Cut Mailer?
Die cut mail pieces give you the ability to create eye-catching folds, shapes, and cut outs within your direct mail piece. This technique can help draw attention to your marketing materials and help build better brand recognition.
People tend to get multiple pieces of mail in their mailbox every day. What better way to stand out than to have a uniquely shaped piece of mail? Check out some examples that we have below!
Shamrock Die Cut Mailer
The Shamrock die cut mailer ships out in a large full window envelope so that postage cost can be kept low, yet the mailer is clearly visible to your recipients. There’s plenty of space for your message, coupons, offers, and a call-to-action. There will be something of interest for each customer!
The shape of this mailer clearly lends itself to events surrounding St. Patrick’s Day. However, with a little imagination, the shape can be used for any industry and any theme. For example, above we have a direct mail piece for a pest control service and a spring-themed piece for a car dealership. We also show a beach-themed piece that is generic enough it can be suitable for a number of industries including healthcare, retail, HVAC, and food and beverage.
Flag Die Cut Mailer
This 11″ x 8.5″ Die Cut Flag really stands out in the mailbox because of its unique flag shape. Printed on heavy stock, this double sided piece inserts into a 12″ x 9″ full window envelope. This flag die cut is perfect for summer holidays like Memorial Day and 4th of July! It is also the perfect shape for a direct mail piece for political mail.
Don’t want to pay for postage? With a staple and a rubber band this piece could easily turn into a door hanger!
Die Cut Mailers with Pop-Out Panels
The pop mailer adds a fun element to your message while being budget-friendly on postage. It originally looks like a regular post card, but by pulling on a perforated pull tab, the consumer can see even more of your message! Interacting with your direct mail piece will certainly keep your brand in your customer’s mind.
Tent Die Cut Pop Self-Mailer
The tent die cut pop self-mailer can lend itself to multiple designs. Realtors, HVAC, Lawncare, and Home Repair Companies can create a design with a house. The shape also lends itself nicely to a tent sale design for auto dealers. With a little imagination, this design can work for any industry!
Oval Die Cut Pop Self-Mailer
This self-mailer presents endless flexibility for your direct mail campaign. Utilize this fun oval pop out as a football during football season, an ear for hearing aid stores, or even a pie or turkey during the holidays. This uniquely shaped mailer is perfect to promote your message loud and clear.
Get started on your die cut direct mail piece today!
With die cuts, the sky really is the limit. We have several pre-made die cuts for your use, but we can also work with you to create something completely unique for your brand!
If anything you see here peaks your interest, give PrimeNet a call today at 1-800-826-2869 and ask for Scott or fill out our contact form here. We can’t wait to create your unique direct mail piece and start driving business your way!
While Valentine’s Day isn’t until February, the time to plan your Valentine’s Day marketing is NOW. We are about to be in the middle of proposal season. According to the well-known wedding planning site, The Knot, 37% of engagements happen between November and early February. When you think of Valentine’s Day, what do you think about? For some, love is in the air! But for others, eliminating the competition might be the theme… think the Saint Valentine’s Day Massacre.
For businesses advertising to attract new customers, Valentine’s Day can be a unique opportunity to let your lead-generating advertising dollars do both with direct mail. At PrimeNet, we can customize our direct mail marketing postcards for a wide variety of industries, including yours.
Could your business benefit from using direct mail to attract new customers by sending advertising postcards to targeted consumers asking if they are “in love with” their [insert your product or service here]?
PrimeNet can help a business in almost any service industry PROPOSE to ELIMINATE THE COMPETITION with a Valentine’s Day direct mailing. We want your business to feel the love for your marketing plan with PrimeNet.
We can even use our targeted mailing lists to get your message to the perfect audience. Check out this small sampling of examples that we can create a direct mail marketing campaign for!
Those in the Financial Planning Industry can promote Retirement Plans to People in a Specific Age Range.
Members of the Remodeling Industry can advertise a New Kitchen Remodel to Homeowners with a House Over a Certain Age.
In the Home Services Industry, we can market Pest Control Services to Homeowners with a Specific Income.
…and many more!
Contact us today to get started generating leads for your business and attracting new customers so that you can increase your business’s revenue!
Call PrimeNet today at 1-800-826-2869 and ask for Scott or fill out our contact form here.
It’s official, the kids are back in school! While parents may be rejoicing, they may also be realizing that the less-than-conventional education that most students received last year may leave them falling behind. That’s where YOU come in.
Many students may be in need of additional tutoring sessions, study programs, and extra educational help this year. But, how do you make sure that these students and their parents are choosing you for these services over your competition? Well… that’s where WE come in.
Why Direct Mail?
There is a very simple reason why direct mail marketing campaigns still thrive in this digital age: they work!
Think about how many ads you will see on television or hear on the radio– or see on billboards throughout the day. It’s so many. It’s enough that consumers have learned how to tune them out.
A simple reason people might ignore this kind of advertising so easily is because it’s not tangible. Direct mail, on the other hand, so very tangible – you hold it! It gives you a sale, promotion or coupon that you can grasp right in your hand. That’s quite a bit harder to ignore.
Check out some examples of what your next educational direct mail campaign may look like:
PrimeNet Direct Marketing Solutions is a full-service direct marketing company. We have been in business since 1962… that’s over 50+ years of direct mail experience!
Personalized Experience When you work with PrimeNet, you will have your own personal account manager that will focus on your business and help you get the results you are looking for.
Targeted List Strategies We also offer list services. This means that WE can do the work of figuring out who to mail your marketing campaigns to. Based on your specific products and/or services we can target your ideal prospects. For example, we can be sure to send your tutoring advertisement to parents of age-appropriate children, in a specific income bracket, within a radius of your educational institute. Learn more about our list services here.
Creative Services Don’t have an artist on your team? No problem! PrimeNet offers creative services AT NO ADDITIONAL COST for your marketing needs. Our creative designers are in-house and have extensive experience in the direct marketing industry. They will work with you to make your educational piece attract new clients to your business. Check out some of our samples!
Need additional printed materials?
PrimeNet Direct Marketing Solutions is more than just direct mail! We can help you with any print needs that you may have. Whether it’s postcards, letters, flyers, posters, pamphlets, or brochures — we’ve got you covered.
Using a high quality printing company like PrimeNet can make the difference between appearing as a professional or an amateur.
It’s officially summer time and that means it is getting hot in here! But that’s okay – we’ve got some marketing tips to help you keep your cool regarding your business this summer season. Whether your business offers HVAC, pool, landscaping, or pest control services, there are some simple steps you can take to ensure that you have a profitable summer advertising plan in place. Companies in the heating and cooling, pool service, landscaping, and pest control industries are often small business. Unfortunately, small business tends to come with a smaller marketing budget. But that’s okay! Below are 6 tips to maximize your advertising budget and increase sales during this time.
1. Choose a Strong Offer
In order to incentivize a potential customer to use your HVAC, landscaping, pest control, or pool service company, you have to offer them something special! The easiest way to do this is by offering them a special offer via running a promotional price or giving them coupons off of specific services. Make sure that your call-to-action is the highlight of your message. What do you want your customer to do? What is your goal of sending this message out? If you want to get more tune-up appointments, offer a tune-up special. If you want more people to sign up for your pest control maintenance plan, offer a one-year special pricing plan.
If your budget allows, advertising your small business with more than one channel is a great way to better target your audience. The more brand exposure you have, the more you’ll be recognized as a credible business. Look into direct mail marketing campaigns, radio ads, tv commercials and social media campaigns. Receiving a postcard in the mail from your company and then later seeing your post on their social media feed will help cement your business in your customers’ minds. Social media also allows you to grow your audience because if someone interacts with your post, their social network may also see it. Try keeping social media designs simple and trendy. Be careful of not being too text-heavy. Using a funny graphic is a great way to encourage people to interact with your post.
4. Use a Customer Referral Program
One of the number one ways of attracting new customers is by word of mouth. Offer incentives to your current customers to refer their family, friends, and social network. You could offer them money off of their service if a new customer mentions their name or enter them in a contest when they allow you to put a promotional sign in their yard. You can also host a giveaway on your social media page and encourage your customers to share it on their pages.
5. Offer a Subscription Discount
Getting a customer to call you once is great, but the real value is in having a REPEAT customer. Create a customer who is loyal to your business. For example, an HVAC company can offer a one time tune up special or can offer a bigger discount if a customer signs up for a one year contract. This will also ensure that if the customer has any emergency needs, that they call YOUR business over someone else. It’s great if a pest control company can get a customer to book an extermination, but it’s better if they can sign them up for a yearly plan to come out multiple times a year for preventative services.
6. Repetition is Key
We recommend targeting your prospective audience at least 3 times. Seeing your marketing message multiple times will build your credibility and show that you are a trustworthy, stable business. It will also simply familiarize your audience with your brand and make it more likely that they will call you when they need you. If your pool pump goes out, you are much more likely to call the company that you’ve seen a few times than a company that you’ve never heard of. Often, the day that a potential customer receives your first marketing message isn’t going to be the time that they need your services. Oftentimes in the HVAC, landscaping, pool, and pest control industries, customers are only calling when they are having an issue that needs to be fixed. You can’t always predict when that will be. Getting your prospective clients familiar with your small business NOW, means that they will call you when they need you in the future.
Are you ready to start your lead-generating marketing campaign for this summer?
To start your next direct mail campaign, contact PrimeNet today! With a combination of attractive art and a top-notch mailing list, you’ll be sure to attract customers in no time!
Memorial Day 2021 falls on Monday, May 31st. Traditionally, Memorial Day weekend has been celebrated as a kickoff for the summer season and consumers have come to expect enticing specials to celebrate the season. This year is no different! It’s no secret that COVID-19 has affected businesses and consumers alike, but with many people becoming vaccinated it is likely that Memorial Day will be a launching point for life to return to “normal” for many. Many people will be ready to observe the holiday and will put their money towards this effort. Is your business ready for this burst in spending?
What Businesses Can Benefit from Memorial Day Sales?
The quick answer is: all business can benefit from Memorial Day sales. However, some businesses will have an easier time incorporating the holiday into selling their products and services. Because Memorial Day is known as the start of summer, businesses that provide summer oriented products and services can easily tie their business into the holiday. For example, lawn care, pest control, pool services, and barbecue products are all industries that the average consumer will associate with summer.
Is your business not “summer oriented”? Don’t fret! With just a dash of creativity, you can run a Memorial Day themed sale for your business as well. Furniture stores can promote their outdoor and patio furniture. Salons and Spas can advertise for being “summer ready.” Even the automotive industry can sell new cars by encouraging riding in style during the summer season.
Memorial Day is the perfect time to launch your pest control or lawn care campaign.
Don’t Forget the Meaning Behind Memorial Day
We have really harped on how Memorial Day is the launching point for the summer season. While that is a vital marketing factor, it is important to remember the reason for the holiday itself. Memorial Day honors those that have made the ultimate sacrifice for their country. The month of May is National Military Appreciation Month and then wraps up with Memorial Day. Try incorporating language that shows your support for the military in your marketing campaigns. Thank our military by offering a military discount. You could even run a drive to collect items for deployed troops or donate a percentage of your sales to a military charity that is special to your local community.
Start Your Memorial Day Marketing Early
While Memorial Day is a great day to offer special savings to your consumers, you won’t be the only business who will be doing so. With a high yielding promotional period comes high competition. The sooner you get eyes on your business, the easier it will be to drive traffic to your company. Many companies wait until the weekend before Memorial Day to offer sales and deals to their customers. To get an edge on the competition, try sending your direct mail campaigns out a few weeks early. Then you can follow up with a reminder message aimed at the weekend sales. Your customers will recognize your company and be more likely to choose your services over others.
Stand Out by Using Creative Advertising
Speaking of standing out against the competition, you want to make sure that you use creative and unique marketing techniques. With mailboxes becoming flooded with red, white, and blue marketing materials, you don’t want to get lost in the shuffle. Try standing out by using different colors or a uniquely shaped item.
Every year, the Super Bowl brings in millions of dollars in profit due to marketing. This year, the Super Bowl will be held in Tampa on February 7th, 2021. This means that areas surrounding Tampa Bay such as Clearwater, Dunedin, Largo, St. Petersburg, and the rest of Hillsborough and Pinellas Counties can cash in on even more benefits. Curious how you and your business can profit from the Super Bowl being local this year? Read on!
How can my local business profit from the Super Bowl LV in Tampa?
Football season, in general, brings the potential for so many marketing ideas. Almost any industry – from automotive to retail – can have a football-themed sale! The Super Bowl is like the grand finale of football sales! Businesses across the country can run “Super Bowl Sales” and “Football Frenzies,” but the Tampa Bay area is in for an extra special treat. The Raymond James stadium in Tampa, FL will be the location of the Super Bowl LV in 2021. And this year is making history because the Tampa Bay Buccaneers get to play at their home field – a Super Bowl first! With everyone abuzz about the big game, local businesses need to take advantage of the extra promotions and cash in!
There are a million ways that you could tie your business into the Super Bowl. For example, a car dealership could have a sale on their new inventory. A common sales tactic for auto dealers is to do a prize giveaway for a test drive of a new car. So we can take this same strategy, and give it a Super Bowl flair. As a prize to the giveaway, the dealership could give away tickets to the game. If your budget isn’t big enough for that – how about a new flat screen TV (to watch the game at home from)? You could even give away a gift card to a local pizza place and market it as a Super Bowl party food. Get those creative juices flowing, and you can tie your business in to the Super Bowl as well!
What kind of promotional products do I need to market my business during the Super Bowl LV?
Since the Super Bowl LV is such a great marketing event, there will no doubt be TONS of competition. That’s why it is important to make your promotional products STAND OUT. If you are going to print flyers, make sure to print them with a great print provider. You don’t want to hand out a product that will reflect poorly on your business. How can you choose a reputable print provider? We’ve got some tips here for you.
You also want to make sure that you use imagery and colors that will draw attention to you over the rest of your competition. Be sure to offer some savings to your potential customers! Offering coupons will almost always be more effective when promoting your business. And the number one rule in all marketing materials? Have a clear call to action. What is it that you want the consumer to do after they have viewed your promotional material? Do you want them to call and order something? Do you want them to visit your website? Decide what your main goal is and then make sure that is the piece of information that comes across most clearly.
Having a flyer with your menu and some coupons will draw attention!
Due to Covid-19, one of the products that has been growing in popularity lately is the laminated menu. One of the biggest draws is that you can clean them off and re-use them. This helps lessen the spread of bacteria and sickness and is also more sustainable for the environment. For even more reasons why you should think about switching to using a laminated menu, read on here. Think about creating a Super Bowl themed menu. This can be used for the weeks leading into it and the big night itself.
Laminated menus are beneficial for cleanliness and re-usability.
Another product that is useful for quick and easy marketing is the door hanger. These can be left on potential customers’ doors to let them know about the Super Bowl themed specials that you are running! These are particularly handy in apartment complexes and condos because you can access so many people in such a small area. Another way you can use this promotional product is by partnering with a local hotel! There will be plenty of people that are traveling from out of town to come to the Super Bowl LV. A lot of these football fans will be staying in hotels. Make sure to get the hotel’s permission, of course, but then hang a door hanger with your business’s information for all of the out of town guests to see!
And last, but certainly not least, direct mail! With direct mail, you can target an audience that you’d like to receive your mail, so that you are most likely to be matched with consumers that will respond! PrimeNet has a plethora of unique direct mailers that you can send to really make your business pop! For example, check out the postcard below! The football folds out, to reveal a message underneath. Little things like this make your business stand out compared to the rest.
Call us today at 1-800-826-2869 to get started! PrimeNet is sure to help your business score a touchdown with our great promotional items. Everything you’ve seen here – postcards, flyers, menus, door hangers, and direct mail are all things we would love to be able to help you with. Hurry, time is almost up!
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PrimeNet has over 50 years of experience creating highly effective direct mail campaigns for businesses all over the United States. Our mailing list expertise will ensure your bulk mail is targeting only the most qualified prospects. When it comes to direct mail marketing with proven returns, make PrimeNet the first choice for your direct mail and for your business! | PrimeNet is a G7 Compliant Master Printer in both grayscale AND colorspace.