Marketing Lessons You Can Learn From The Super Bowl

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Marketing Lessons You Can Learn From The Super Bowl

The only time in American culture that people look forward to watching commercials: The Super Bowl. People will sometimes go to great lengths to avoid commercials altogether – like using the DVR or live streaming. BUT – its the total opposite on Super Bowl Sunday. Why can that be? Let’s have a look at some marketing lessons you can learn from Super Bowl commercial ads.


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Have a Clear Message

We must admit, some Super Bowl ads are confusing. They’ve got a small time slot, not dissimilar to the amount of time someone might be seeing your own ad before deciding to drop out or keep reading – your message absolutely must be clear and concise. Don’t assume artsy metaphors will be interpreted the same way you might intend them.

So, ask yourself: “What is my point? What do I want? How can I be clear but creative? How can I get my message across quickly?” After all, what good is your message if the person on the other end doesn’t understand its purpose?


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Make Your Viewers Laugh

People look forward to Super Bowl ads because they assume they are going to be top quality, best of the best. They look forward to the wow factor, and a potential laugh. A lot of brainstorming, testing and research goes into creating content for these premier, sought-after time slots. Not to mention, a LOT of cash. Creativity and humor are key!

Even if the content you are pushing may be considered as ‘boring’ to the average person, you’ve got to give it something humorous or quirky to make it stand out while still keeping it serious business, as to not discredit the product or service you are offering.


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Know Your Audience

How can you connect with your audience if you don’t know who they are? You can’t, unless we’re talking about a lucky accident. All great marketing happens on purpose, whether the audience realizes it or not. The Super Bowl is one of the most watched events in the history of on-air television, catering to millions of viewers. When Budweiser markets a Super Bowl ad about not drinking and driving (because you need to make it home …) – they are absolutely targeting the right audience, since going out and drinking alcohol is an undeniable part of many Super Bowl experiences.

Your content should be engaging, educational, and make use of emotions. People need to not just see your advertising message, but to really feel it.

If you keep these simple points in mind, you’re on your way to effective advertising, no matter what you are offering.


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Content Calendar, fun unique holidays, social media content

Marketing Holidays Calendar: A List of Fun Days to Celebrate on Social Media and Beyond

If you’ve been on the internet lately (ahem – like right now?) then you may have noticed that it seems like there is a new holiday coming up every day that you’ve never heard of. Although you may not have heard of Talk Like a Pirate Day or National Pancake Day, many others have and they are celebrating them. These marketing holidays open up a wonderful opportunity to take advantage of trending topics and engagement with viewers. We’ve put together a list of these fun and sometimes unusual marketing holidays (along with the regular “boring” ones) so that you can mark your calendar and be ready for the upcoming year! Celebrating these holidays with a simple post on social media, while using the corresponding hashtag, can bring thousands of new eyes to your posts. You don’t want to miss out on this amazing–and fun–marketing opportunity!

This list isn’t exhaustive and all hashtags are subject to change. There are literally thousands of fun and unusual holidays out there. But this list is a great starting point. These holidays are not only a great way to market yourself on social media, but can be incorporated into any sort of campaign. For example, National Pizza Day would be a great holiday to launch a direct mail campaign around. Offer a coupon for a free slice of pizza, put #nationalpizzaday on your postcard mailer, and you’re all set!

Marketing Holidays by Date:

Jump ahead to the month you’d like, or continue scrolling to see all of the dates.

January
February
March
April
May
June
July
August
September
October
November
December


January 2020

1. Wednesday, New Year’s Day #NewYearsDay

2. Thursday, Science Fiction Day #ScienceFictionDay

4. Saturday, National Trivia Day #NationalTriviaDay

5. Sunday, National Bird Day #NationalBirdDay

11. Saturday, Human Trafficking Awareness Day #HumanTraffickingDay

13. Monday, National Sticker Day #NationalStickerDay

13. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay

15. Wednesday, National Hat Day #NationalHatDay

16. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

20. Monday, Cheese Lovers Day #CheeseLoversDay

20. Monday, Martin Luther King, Jr. Day #MLKDay

21. Tuesday, National Hugging Day #NationalHuggingDay

23. Thursday, National Pie Day #PieDay

24. Friday, National Compliment Day #NationalComplimentDay

25. Saturday, Opposite Day #OppositeDay

25. Saturday, Chinese New Year #ChineseNewYear

26. Sunday, Australia Day #AustraliaDay (Observed January 27)

28. Tuesday, Community Manager Appreciation Day #CMAD

28. Tuesday, Data Privacy Day #PrivacyAware


February 2020

2. Sunday, Groundhog Day #GroundhogDay

2. Sunday, World Wetlands Day #WorldWetlandsDay

2. Sunday, Super Bowl LIV #SBLIV

4. Tuesday, World Cancer Day #WorldCancerDay

5. Wednesday, National Weatherperson’s Day #NationalWeatherpersonsDay

7. Friday, National Send a Card to a Friend Day #SendACardToAFriendDay

8. Saturday, National Boy Scouts Day #BoyScoutsDay

9. Sunday, National Pizza Day #NationalPizzaDay

11. Tuesday, Inventors Day #InventorsDay

11. Tuesday, Safer Internet Day #SID2020

13. Thursday, World Radio Day #WorldRadioDay

14. Friday, Valentine’s Day #ValentinesDay

15. Saturday, Singles Awareness Day #SinglesAwarenessDay

17. Monday, Random Acts of Kindness Day #RandomActsOfKindnessDay

17. Monday, Presidents Day #PresidentsDay

18. Tuesday, National Battery Day #NationalBatteryDay

20. Thursday, World Day of Social Justice #SocialJusticeDay

20. Thursday, Love Your Pet Day #LoveYourPetDay

21. Friday, International Mother Language Day #IMLD

25. Tuesday, National Pancake Day #NationalPancakeDay

25. Tuesday, Mardis Gras #MardisGras

27. Thursday, National Retro Day #NationalRetroDay


March 2020

1. Sunday, National Peanut Butter Lover’s Day #PeanutButterLoversDay

2. Monday, National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3. Tuesday, World Wildlife Day #WorldWildlifeDay

4. Wednesday, National Grammar Day #NationalGrammarDay

6. Friday, National Dentist’s Day #DentistsDay

6. Friday, National Employee Appreciation Day #EmployeeAppreciationDay

6. Friday, National Dress Day #DressDay

7. Saturday, National Be Heard Day #NationalBeHeardDay

7. Saturday, National Cereal Day #NationalCerealDay

7. Saturday, National Day of Unplugging #NationalDayOfUnplugging

8. Sunday, International Women’s Day #BeBoldForChange

8. Sunday, National Proofreading Day #NationalProofreadingDay

8. Sunday, Daylight Savings #DaylightSavings

9. Monday, National Napping Day #NationalNappingDay

10. Tuesday, National Pack Your Lunch Day #NationalPackYourLunchDay

10. Tuesday, National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11. Wednesday, National Worship of Tools Day #WorshipOfToolsDay

12: Thursday, National Girl Scout Day #GirlScoutDay

13. Friday, World Sleep Day #WorldSleepDay

14. Saturday, Popcorn Lover’s Day #PopcornLoversDay

14. Saturday, Potato Chip Day #NationalPotatoChipDay

14. Saturday, Pi Day #PiDay 

15. Sunday, World Consumer Rights Day #WCRD2020

16. Monday, National Freedom of Information Day #FreedomOfInformationDay

17. Tuesday, St. Patrick’s Day #StPatricksDay

18. Wednesday, Awkward Moments Day #NationalAwkwardMomentsDay

19. Thursday, National Let’s Laugh Day #NationalLetsLaughDay

20. Friday, International Day of Happiness #InternationalDayofHappiness

20. Friday, World Storytelling Day #WorldStorytellingDay

20. Friday, First Day of Spring #FirstDayofSpring (some argue it is March 19, due to leap year)

21. Saturday, International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

21. Saturday, World Poetry Day #WorldPoetryDay

22: Sunday, World Water Day #WorldWaterDay

23. Monday, National Puppy Day #NationalPuppyDay

24. Tuesday, American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

25. Wednesday, Tolkien Reading Day #TolkienReadingDay

26. Thursday, National Spinach Day #NationalSpinachDay

26. Thursday, Purple Day #PurpleDay

28. Saturday, Earth Hour Day #EarthHour

30. Monday, Doctor’s Day #NationalDoctorsDay

30. Monday, National Take a Walk in the Park Day #NationalWalkInTheParkDay

31. Tuesday, World Backup Day #WorldBackupDay

31. Tuesday, Transgender Day of Visibility #TDOV

31. Tuesday, Equal Pay Day #EqualPayDay


April 2020

1. Wednesday, April Fools Day #AprilFools

1. Wednesday, National Walking Day #NationalWalkingDay

2. Thursday, World Autism Awareness Day #WAAD

3. Friday, Find a Rainbow Day #FindARainbowDay

4. Saturday, Hug a Newsperson Day #HugANewsperson

7. Tuesday, World Health Day #LetsTalk

10. Friday, National Siblings Day #NationalSiblingsDay

10. Friday, Encourage a Young Writer Day #EncourageAYoungWriterDay

10. Friday, Good Friday #GoodFriday

11. Saturday, National Pet Day #NationalPetDay

12. Sunday, Easter #Easter

12. Sunday, International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

15. Wednesday, National Tax Day #TaxDay

16. Thursday, National Stress Awareness Day #StressAwarenessDay

16. Thursday, National Wear Your Pajamas to Work Day #PJDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Thursday, National High-Five Day #NH5D

17. Friday, Haiku Poetry Day #HaikuPoetryDay

18. Saturday, National Columnists’ Day #NationalColumnistDay

20. Monday, National Look-Alike Day #NationalLookAlikeDay

22. Wednesday, Earth Day #EarthDay2020

23. Thursday, National Picnic Day #NationalPicnicDay

23. Thursday, World Book Day #WorldBookDay

23. Thursday, National Take Our Daughters and Sons to Work Day #COUNTONME

24. Friday, National Administrative Professionals Day #AdministrativeProfessionalsDay

24. Friday, Arbor Day #ArborDay

25. Saturday, National Telephone Day #NationalTelephoneDay

25. Saturday, World Malaria Day #EndMalariaForGood

29. Wednesday, International Dance Day #InternationalDanceDay

29. Wednesday, Denim Day #DenimDay

30. Thursday, National Honesty Day #NationalHonestyDay

30. Thursday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay

30. Thursday, International Jazz Day #JazzDay


May 2020

1. Friday, May Day #MayDay

1. Friday, International Workers Day #IntWorkersDay

1. Friday, Space Day #SpaceDay

2. Saturday, Brothers and Sisters Day #BrothersAndSistersDay

3. Sunday, World Press Freedom Day #WPFD2020 #PressFreedom

4. Monday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

4. Monday, International Firefighters Day #InternationalFirefightersDay

5. Tuesday, Cinco de Mayo #CincoDeMayo

5. Tuesday, World Asthma Day #WorldAsthmaDay

5. Tuesday, Thank a Teacher Day #ThankATeacher

6. Wednesday, National Nurses Day #NursesDay

7. Thursday, World Password Day #WorldPasswordDay

9. Saturday, Europe Day #EuropeDay

10. Sunday, Mother’s Day #MothersDay

12. Tuesday, National Limerick Day #NationalLimerickDay

13. Wednesday, National Receptionist Day #NationalReceptionistDay

15. Friday, International Day of Families #FamilyDay

15. Friday, National Bike to Work Day #BTWD

15. Friday, Endangered Species Day #EndangeredSpeciesDay

16. Saturday, Love a Tree Day #LoveATreeDay

17. Sunday, International Day Against Homophobia and Transphobia #IDAHOT2019

21. Thursday, National Memo Day #NationalMemoDay

24. Sunday, National Scavenger Hunt Day #NationalScavengerHuntDay

25. Monday, National Wine Day #NationalWineDay

25. Monday, Memorial Day #MemorialDay #MDW

28. Thursday, Hamburger Day #NationalHamburgerDay

29. Friday, Paperclip Day #PaperclipDay

29. Friday, Heat Awareness Day #NoFryDay

31. Sunday, World No-Tobacco Day #NoTobacco

31. Sunday, National Smile Day #NationalSmileDay


June 2020

1. Monday, Global Day of Parents #GlobalDayOfParents

2. Tuesday, Leave The Office Early Day #LeaveTheOfficeEarlyDay

5. Friday, World Environment Day #WorldEnvironmentDay

5. Friday, National Donut Day #NationalDonutDay

6. Saturday, Higher Education Day #HigherEducationDay

7. Sunday, National Cancer Survivor’s Day #NCSD2020

8. Monday, World Oceans Day #WorldOceansDay

8. Monday, Best Friends Day #BestFriendsDay

14. Sunday, World Blood Donor Day #GiveBlood

14. Sunday, National Flip Flop Day #FlipFlopDay

14. Sunday, International Children’s Day #ChildrensDay

14. Sunday, National Flag Day #FlagDay

20. Saturday, World Refugee Day #WithRefugees

20. Saturday, First Day of Summer #FirstDayOfSummer

21. Sunday, Father’s Day #FathersDay

21. Sunday, National Selfie Day #NationalSelfieDay

21. Sunday, World Music Day #WorldMusicDay

21. Sunday, International Yoga Day #InternationalYogaDay

25. Thursday, National Handshake Day #HandshakeDay

26. Friday, Take Your Dog to Work Day #TakeYourDogToWorkDay

27. Saturday, National Sunglasses Day #NationalSunglassesDay

30. Tuesday, Social Media Day #SMDay


July 2020

1. Wednesday, National Postal Worker Day #NationalPostalWorkerDay

1. Wednesday, Canada Day #CanadaDay

2. Thursday, World UFO Day #WorldUFODay

4. Saturday, Independence Day (United States) #IndependenceDay

5. Sunday, National Bikini Day #NationalBikiniDay

7. Tuesday, World Chocolate Day #WorldChocolateDay

11. Saturday, Cheer Up the Lonely Day #CheerUpTheLonelyDay

12. Sunday, Malala Day #MalalaDay

15. Wednesday, Give Something Away Day #GiveSomethingAwayDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

17. Friday, World Emoji Day #WorldEmojiDay

18. Saturday, Nelson Mandela International Day #MandelaDay

19. Sunday, National Ice Cream Day #NationalIceCreamDay

20. Monday, National Moon Day #NationalMoonDay

24. Friday, Summer Olympic Games Begin #SummerOlympics2020

30. Thursday, International Day of Friendship #DayOfFriendship

31. Friday, Talk in an Elevator Day #TalkInAnElevatorDay


August 2020

1. Saturday, Respect for Parents Day #RespectForParentsDay

2. Sunday, National Coloring Book Day #NationalColoringBookDay

8. Saturday, International Cat Day #InternationalCatDay

9. Sunday, National Book Lovers Day #NationalBookLoversDay

10. Monday, National Lazy Day #LazyDay

11. Tuesday, National Sons and Daughters Day #SonsAndDaughtersDay

12. Wednesday, International Youth Day #YouthDay

12. Wednesday, World Elephant Day #WorldElephantDay

13. Thursday, International Lefthanders Day #LefthandersDay

15. Saturday, National Relaxation Day #NationalRelaxationDay

16. Sunday, National Tell a Joke Day #NationalTellAJokeDay

17. Monday, National NonProfit Day #NationalNonProfitDay

19. Wednesday, World Photo Day #WorldPhotoDay

19. Wednesday, World Humanitarian Day #WorldHumanitarianDay

20. Thursday, National Lemonade Day #NationalLemonadeDay

26. Wednesday, National Dog Day #NationalDogDay

26. Wednesday, National Women’s Equality Day #WomensEqualityDay


September 2020

4. Friday, National Wildlife Day #NationalWildlifeDay

5. Saturday, International Day of Charity #CharityDay

6. Sunday, Read a Book Day #ReadABookDay

7. Monday, Labor Day #LaborDay

8. Tuesday, International Literacy Day #LiteracyDay

11. Friday, National Day of Service and Remembrance #911Day

11. Friday, Stand Up To Cancer Day #KissCancerGoodbye

12. Saturday, National Day of Encouragement #DayOfEncouragement

12. Saturday, National Video Games Day #NationalVideoGamesDay

13. Sunday, National Grandparents Day #NationalGrandparentsDay

19. Saturday, Talk Like a Pirate Day #TalkLikeAPirateDay

19. Saturday, Oktoberfest #Oktoberfest

21. Monday, International Day of Peace #PeaceDay

21. Monday, Miniature Golf Day #MiniGolfDay

21. Monday, Civic Day of Hacking #HackForChange

22. Tuesday, First Day of Fall #FirstDayofFall

22. Tuesday, Car-Free Day #CarFreeDay

22. Tuesday, Hobbit Day #HobbitDay

25. Friday, National Women’s Health and Fitness Day #FitnessDay

26. Saturday, European Day of Languages #EDL2020

27. Sunday, World Tourism Day #WTD2020

28. Monday, World Rabies Day #WorldRabiesDay

28. Monday, National Good Neighbor Day #GoodNeighborDay

30. Wednesday, International Podcast Day #InternationalPodcastDay


October 2020

1. Thursday, International Day of Older Persons #UNDOP

1. Thursday, International Coffee Day #InternationalCoffeeDay

1. Thursday, World Vegetarian Day #WorldVegetarianDay

2. Friday, International Day of Nonviolence #InternationalDayOfNonviolence

2. Friday, World Smile Day #WorldSmileDay

3. Saturday, National Techies Day #TechiesDay

3. Saturday, Mean Girls Day #MeanGirlsDay

4. Sunday, World Animal Day #WorldAnimalDay

4. Sunday, National Taco Day #NationalTacoDay

5. Monday, World Teachers Day #WorldTeachersDay

5. Monday, World Habitat Day #WorldHabitatDay

8. Thursday, World Sight Day #WorldSightDay

10. Saturday, World Mental Health Day #WorldMentalHeathDay

11. Sunday, International Day of the Girl #DayOfTheGirl

13. Tuesday, National Train Your Brain Day #TrainYourBrainDay

14. Wednesday, National Dessert Day #DessertDay

15. Thursday, Global Handwashing Day #GlobalHandwashingDay

15. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Friday, World Food Day #FoodDay

16. Friday, Bosses Day #BossesDay

17. Saturday, International Day for the Eradication of Poverty #EndPoverty

20. Tuesday, World Statistics Day #StatisticsDay

21. Wednesday, Reptile Awareness Day #ReptileAwarenessDay

24. Saturday, United Nations Day #UNDay

24. Saturday, National Make A Difference Day #MakeaDifference

25. Sunday, Greasy Foods Day #GreasyFoodsDay

30. Friday, National Publicist Day #NationalPublicistDay

30. Friday, Checklist Day #ChecklistDay

31. Saturday, Halloween #Halloween


November 2020

1. Sunday, World Vegan Day #WorldVeganDay

1. Sunday, National Authors Day #NationalAuthorsDay

1. Sunday, National Cook For Your Pets Day #CookForYourPetsDay

1. Sunday, Daylight Saving Time Ends #DaylightSavings

3. Tuesday, National Sandwich Day #NationalSandwichDay

4. Wednesday, National Candy Day #NationalCandyDay

8. Sunday, National Cappuccino Day #CappuccinoDay

8. Sunday, Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

11. Wednesday, Veterans Day #VeteransDay

13. Friday, World Kindness Day #WKD

14. Saturday, World Diabetes Day #WDD

15. Sunday, Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

15. Sunday, America Recycles Day #BeRecycled

16. Monday, International Day for Tolerance #ToleranceDay

17. Tuesday, International Students Day #InternationalStudentsDay

17. Tuesday, National Entrepreneurs Day #EntrepreneursDay

19. Thursday, International Men’s Day #InternationalMensDay

20. Friday, Universal Children’s Day #UNChildrensDay

21. Saturday, World Hello Day #WorldHelloDay

26. Thursday, National Cake Day #NationalCakeDay

26. Thursday, Thanksgiving Day #Thanksgiving

27. Friday, Black Friday #BlackFriday

27. Friday, National Day of Listening #DayOfListening

28. Saturday, Small Business Saturday #ShopSmall

29. Sunday, Electronic Greeting Card Day #ElectronicGreetingCardDay

30. Monday, Computer Security Day #ComputerSecurityDay

30. Monday, Cyber Monday #CyberMonday


December 2020

1. Tuesday, World AIDS Day #WAD2020

3. Thursday, International Day of Persons with Disabilities #IDPWD

4. Friday, National Cookie Day #NationalCookieDay

4. Friday, National Sock Day #NationalSockDay

5. Saturday, World Soil Day #WorldSoilDay

6. Sunday, Microwave Oven Day #MicrowaveOvenDay

8. Tuesday, Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

10. Thursday, Human Rights Day #HumanRightsDay

10. Thursday, Nobel Prize Day #NobelPrize

11. Friday, International Mountain Day #InternationalMountainDay

11. Friday, National Salesperson Day #SalespersonDay

21. Monday, Crossword Puzzle Day #CrosswordPuzzleDay

22. Tuesday, First Day of Winter #WinterSolstice

24. Thursday, Christmas Eve #ChristmasEve

25. Friday, Christmas Day #Christmas

26. Saturday, Kwanzaa #Kwanzaa

30. Wednesday, No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay

31. Thursday, New Year’s Eve #NYE


With this comprehensive marketing holidays list, you are sure to have plenty of content ideas for the upcoming year. Follow us on our social media accounts to see what we do!
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Tax Season Marketing Tips to Help Your Business Grow During Tax Time

Tax Season Marketing: 5 Tips to Help Your Business Grow

Tax season is a time of year that you can almost guarantee that everyone is checking their mailboxes regularly. Many people are anxiously awaiting the arrival of their W-2 forms in the mail so they can start filing their taxes. Since everyone is paying close attention to their mail during tax time, it is the perfect opportunity to focus your tax season marketing efforts more heavily on direct mail. Below are 5 tips to get the most out of your marketing efforts during tax time.

1. Change Your Tactics Each Month

When referring to tax season, you can mean anywhere from January to April. Since this covers such a long stretch, it is important to realize how you should be marketing your business during each month of this season. January is the month in which most people start receiving their W-2s. During January, and even early February, a tactic you could use is to send your customers a piece of direct mail that may remind them of a tax form. Get them to open your tax time mail by thinking it is a tax form, but get them to continue reading by offering an amazing value.

Snap Pack, Tear Off, Pull Apart Mailers, Tax Season Marketing W2 Mail

By mid-February and through March, people will have started receiving tax refunds. This is when you should focus heavily on promotions dealing with tax refunds. People will also have a bit more money than usual, so bumping up your tax season marketing efforts in general during this time just makes sense.

2. Use Tax Season Marketing Numbers and Phrases

You can take almost any promotion that you run regularly and market it as a “Tax Season Sale.” An easy way to do this is to incorporate some of the lingo that people recognize as being associated with taxes. Make use of the phrase “EZ.” Offer prices of $10.40 for items to touch back to the 1040 form that no one wants to fill out. April 15th is a date that most people are familiar with. Run a sale with the expiration date of April 15th, and it will stick in people’s minds more easily. When assigning promo codes, think of key words like “1040M” or “TAXSAVINGS.”

3. Offer Tax Filing Services

A strategy that will be sure to get people through the door is to offer tax filing services at your location. Either offer the service yourself, or partner up with a well-known tax professional. People have to file their taxes anyway, why not with you? Use incentives such as doubling their refund amount towards a purchase at your business. This is especially helpful for large purchases such as cars, houses, and vacations. Car dealerships can benefit greatly from tax season marketing by using these strategies.

Tax Time Sales Event Mailer Tax Season Marketing

4. Why Should Customers Spend Their Refund WITH YOU?

By February and March, customers who are getting a tax refund will start receiving them. Odds are, they are looking for ways to spend this large sum of money they just came upon. Entice customers to spend their tax refund with your business. If you run an automotive business, offer to match their refund for a down payment. Offer tax-themed sales to promote new electronics. Or you can go for a different approach, and run a “no sales tax” promotion to entice those customers who may have had to just pay in a bunch of owed taxes.

5. Ease the Stress of Tax Time

April 15th is the tax deadline. Just because the stress of tax season is finally over, doesn’t mean your tax season marketing has to be. Offer ways to relax customers at the end of this hectic season. April would be a great time for a spa, massage studio, or salon to run a special promoting “de-stressing after tax time.” You can also offer a gift card to these types of businesses as an incentive for customers to spend their money with your business. Running a Vacation Giveaway Raffle is another great idea.

PrimeNet would love to help you with your tax season marketing efforts. Contact us today at 1-800-826-2869 to get started!

For physical samples of our work, click the “Request Samples” button below. To view more of our sample work online, click here.

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If it does not, please use the contact form.)


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USPS 2020 Postage Rates Have Been Announced


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It’s that time of year again when we, as marketers have to finalize our budgets for the new year. This includes taking into account, “What will I spend on my postage for my direct mail this year, and when will I know the new rates?”

The U.S. Postal Service has announced their newly proposed Mailing Service price updates which have been approved by the Postal Regulatory Commission (PRC). The new rates are scheduled to go into effect on January 26, 2020.  More information, as well as an updated postage chart can be found here, on our Postage Rate information page.


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2020 and Beyond – Direct Mail is Evolving.

To summarize a recently published article from Printing Impressions: We’ve been hearing for quite a while now, things like “print is dead” and electronic media will rise above and make marketing avenues like direct mail totally obsolete. But print is still very much a major industry where direct mail is making a comeback.

That tactile component of direct mail is the key element that is bringing marketing back to the realm of print publications and direct mail. Why? Because direct mail and digital communications aren’t mutually exclusive. The best results are seen when brands find unique and engaging ways to combine both print and digital into their campaigns, seamlessly.

Digital Alone is Just Not Enough.

Neuroscience studies have shown that it’s easier for the human brain to process and recall information leading to taking an action – when that information is presented in a print format such as direct mail.

Even with this knowledge backed by research – It’s still ‘out with the same-old’. Direct mail strategies are ever-evolving. Personaliztion, for example, is a driving force behind today’s direct mail campaigns — a trend that will continue into 2020 and well beyond.

For more information on Image and Data Personalization and Custom Variable Direct Mail, give us a shout. 1-800-826-2869 or email askprimenet@primenet.com.

To read the full Printing Impressions article, we’ll save you some time searching. We’ve linked it here.


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How to Leverage Data to Improve Your Healthcare Marketing

When it comes to marketing your practice successfully, it is important to update your strategies according to your patients’ needs. The best way to do this is by having an excellent data-sourcing system in place that you can reference. Here are some tips you can use to help improve your healthcare marketing with data research.

Find Out What’s Going On

Collecting data can significantly improve your patients’ care as well as help your healthcare practice grow. You are then able to use this data as a way of formatting the types of care your company offers. It can also be used to form more effective marketing strategies.

Where to Start

Sometimes you might find that your marketing is skipping over some of the care needs of your patients. In order to determine how to serve your patients better, you should first research patient data to determine what type of care is being administered versus what is not. By finding gaps in patients’ care, you are better able to direct your marketing campaign so that you can target areas of care that are not being met. Not only does this intentional form of marketing benefit your patients, but it can also save your company money on campaigns that aren’t really effective.

Improve Customer Experience

Using data from a variety of sources can help you to provide a better overall customer experience, from the way that you price your services, to the type of service you provide. Data research allows you to be able to see what services are trending, find out what type of experience customers are wanting to have as well as what amount of money these customers are willing to pay. You will also be able to know who your customer base is and the best way to market to them. With this information and more, you can maximize your efforts with everything from customer service to marketing so that you increase your chances of growth and sustainability significantly.

Collecting data is important in any business; however, in the healthcare industry, the use of data can help save lives. Even with marketing, this can be the case as new forms of treatment are constantly being developed. Using data in your marketing campaigns can help your customers understand the benefits of your services and allow you to direct your efforts toward the right candidates.

Contact us today for more information on how we can help lead your business to success!


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continuing sales after christmas, new year sales

4 Ways to Continue Sales After the Holidays

The days of Fall Savings, Thanksgiving Deals, Black Friday Blowouts, Holiday Specials, and End-of-Year Extravaganzas, are over and the “Holiday Hype” has come to an end. You may be wondering–what now? While it’s true that more than half of a business’s profits for the year can accrue during the 4th quarter, it is important to keep that momentum continuing into the new year. Here are 4 tips to help your business have a successful and prosperous new year!

Use the “New Year, New Beginnings” Strategy

The beginning of the year is traditionally the time for making a new start, breaking bad habits and forming good ones. Use those themes in your marketing to keep up your current momentum. Convince your potential customers that your product can help them achieve whatever goals they are setting for themselves. This isn’t limited to self-improvement for people; this can also apply to businesses. For example, if you sell office supplies, advertise those supplies as a way a business can organize for a successful upcoming year. The new beginnings mentality is also applicable to learning a new skill, starting a hobby, or renovating a home. Whatever it is that you are trying to sell, market it in such a way that it aligns with this ideal.

Have a Clearance Sale on Last Year’s Inventory

Do you still have leftover stock from last year? Don’t worry – shoppers have come to expect just one thing from retailers after the holidays: clearance. So take advantage of this and encourage post-holiday buying.

Along with clearance sales, offer different  incentives to drive even more sales. By offering up-sells, you can prompt more shoppers to reach thresholds on purchase amounts. You could also offer volume pricing or bulk buying discounts. This works well on smaller items that can be used as supply stock-ups or as simple gifts throughout the next year. When it comes to shopping online, flat-rate or free shipping is always an enticing offer.

If you run a loyalty or rewards program you can offer incentives for purchases made in January to earn extra rewards. Double points are attractive, as are additional points for performing certain tasks. You might also want to discount gift cards or certificates to help build revenue more quickly.

Give Your Business a “Fresh Start”

Use the new year as an excuse to give your business a fresh start as well. The beginning of a new year is the perfect time to revamp your data lists. Make sure that your lists are current and up-to-date to ensure that you aren’t wasting effort (and money) reaching out to customers who have changed addresses, lifestyles, or are no longer in need of your services.

You can also take this opportunity to take a look back at all of the data you’ve been collecting and see what worked (and what didn’t.) Check out this article to discover tips on tracking how well your direct mail piece is performing. If you’ve noticed that a certain coupon brings in new customers regularly, keep using that! If another direct mail piece hasn’t seemed to have much of an impact, regroup and try again.

PrimeNet is always coming up with new, innovative direct mail pieces that are sure to stand out against the crowd. Perhaps if you tend to stick with mailing out self-mailers, you can switch to postcards. If postcards are a favorite of yours, try laminating your direct mail piece for an extra pop. Or try a new technique altogether – die cuts can be a creative way to capture attention.

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New Year, New Sales!

Although the holiday season has come to an end, don’t take for granted upcoming events that you can cash in on. In January, you can focus on winter themed events or fresh start savings. The Super Bowl, Valentine’s Day, and Presidents Day are all in February. Soon after, you can “Spring into Savings.” Anything can be marketed as a way to get customers interested in your products or services.

The overall message is to just keep going! If you stop building momentum, it’s hard to start again. Use these tips throughout the year and your profits will continue to snowball. Next thing you know, it will be time to plan for next year’s holiday season!


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The Importance of People in Healthcare Marketing

When it comes to marketing healthcare services, the people involved in providing healthcare are uniquely important. This is because healthcare is a uniquely personal service. When they look for a doctor or dentist, most people are preparing to be in a state of vulnerability. If your potential future patients can tell you care about them and their comfort, they’ll be more likely to try your business. Here are some ways to keep people included.

The Personal Connection

Many patients choose to stay with a given medical provider because they value the provider-patient relationship. But how can you give your potential patients an idea of what a great patient-physician relationship they could have? Healthcare marketing is often tough to do right. When you send communication to patients, you may frequently find yourself using direct mail. When advertising your healthcare business, you will, of course, need to include basic content information. Including pictures and background of your healthcare practitioners helps to put a face to the business.

Adjust Tactics Regularly

Just as with marketing any industry, when you market healthcare services, flexibility is an absolute must. When it comes to promotion, healthcare industries face unique challenges, including patient mistrust. Since marketing isn’t an exact science, you will need to take time to evaluate the success of a given method before continuing. If something isn’t working, don’t be afraid to adjust. If needed, contact a marketing agency with experience in marketing healthcare industries. In order to make sure you adjust accordingly, it’s a good idea to use a few methods to track success in advertising, looking at metric successes, website hits, and more are all good ideas. If you choose to mail flyers, you may wish to add a discount or other incentive to bring the flyer to their appointment.

The Power of Video

If your potential patient sees a calming, professional-looking healthcare office space, they will be far more likely to feel inclined to visit your practice. And since patients don’t usually come to take office tours before making an appointment, including your office in your website’s video content is a great way to offer patients an introduction. Simply having a video on a webpage can affect both how long someone stays on a website and their likelihood of conversion at similar rates. Your videos can serve a dual purpose of being informational. Maybe you want to feature a doctor discussing how to protect against the flu, or a dentist discussing good tooth care habits. If you use direct mail as a health or dental marketing tool as well, consider including a link to video content on mailed flyers.

Just like with all webpage content, make sure your keep content fresh and consistent because you don’t want to start with several videos and then not update them for months. Start small and be consistent, and your site will automatically be seen as more trustworthy.

Take Advantage of Social Media

If you know anything about marketing, you know that social media is a great way to get a business name out there. Plus, social media offers an opportunity to allow current and future patients to get to know your providers. Maybe you choose to feature a doctor or nurse each week or share any additional accomplishments your staff has achieved. Consistent engagement on social media is key. Potential patients will likely be wary of an empty or otherwise neglected social media account.

An engaging account can also help patients build trust in your practice. By answering comments without giving direct medical advice, both current and potential patients will see that your practice cares. And by giving a human voice to your business, you’ll continue to support the patient’s trust as well. While you likely won’t be able to have medical professionals running these accounts, a social media manager can still help create a personable and professional appearance online.

Consider Adding a Blog

A blog adds a personal touch to any website. Including blog posts by medical or dental staff on your webpage, you’ll also provide free and valuable information to patients. You might consider including time-relevant blog posts, for example, blogs about paying attention to health during the holidays, or ways to avoid sunburn during the summer months. While a blog would add some to the work your staff already does, even an occasional blog post adds value to your business’s site. You can then cross-post these blogs on your business’s various social media accounts, which will amplify their reach.

The unique nature of healthcare practices means that you may need to take a little more care in advertising. By taking the time to include people in your marketing efforts, you’ll be more likely to successfully draw more business and keep current customers engaged.

Here’s another article you might like: 5 Health & Wellness Marketing Case Studies That Will Blow Your Mind


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