Database Management Optimizes Marketing
Database management is an integral part of our direct mail strategy. We build our databases with a customer-centric relational model that helps leverage data to optimize marketing performance. This approach provides a single point of entry for all marketing-related information in a secure, high-speed processing environment.
Customers can access data via our online database management tools: PrimeLINK, PrimeDATA, and PrimeREPORTS. These tools are designed to help marketers quickly answer marketing and business questions using a simple desktop interface over the internet. They measure activity, response, and return on investment.