Direct Mail Marketing Strategy: Warm up prospects with PrimeWARM

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Direct Mail Marketing Strategy: Warm up prospects with PrimeWARM

Chuck, Blog Image Direct Mail Marketing Strategy  By Chuck Alsdurf, Vice President
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PrimeWARM Direct Mail Marketing Strategy:

Pick a geographic area using zip code(s) or PrimeNet’s mapping tool!

Design a postcard to mail to 10,000 names:


Postcards Direct Mail Marketing Strategy PrimeWARM

 

 

 

 

 

 

 

Mail 10,000:
• 5,000 receive postcard only
• 5,000 receive postacrd +PrimeWARM®

Process:
• Using the complete mailing list, PrimeNet will match household Internet Protocol (IP) addresses for 5,000 names (Note: Estimated match rate is 80%)
• When the household is on their computer and searching for the services that’s in your mailer, they will see:

PrimeWARM Direct Mail Marketing Strategy_______________________________________________________________________

Response for PrimeWARM Direct Mail Marketing Strategy

 

 

 

 

 

Results:
• Postcards Only – 1.50%
• Postcards + PrimeWARM – 1.75%
Call PrimeNet today to use PrimeWARM on your next marketing project!

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In Memory of Mark Keefe

mkeefe


July 18, 1959 - March 15, 2018

Friend, mentor and leader whose legacy will be remembered. Time will never erase the work you have accomplished here or the positive impact you have had on our lives.

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