Direct Mail Marketing Strategy: Warm up prospects with PrimeWARM
By Chuck Alsdurf, Vice President
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PrimeWARM Direct Mail Marketing Strategy:
Pick a geographic area using zip code(s) or PrimeNet’s mapping tool!
Design a postcard to mail to 10,000 names:
Mail 10,000:
• 5,000 receive postcard only
• 5,000 receive postacrd +PrimeWARM®
Process:
• Using the complete mailing list, PrimeNet will match household Internet Protocol (IP) addresses for 5,000 names (Note: Estimated match rate is 80%)
• When the household is on their computer and searching for the services that’s in your mailer, they will see:
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Results:
• Postcards Only – 1.50%
• Postcards + PrimeWARM – 1.75%
Call PrimeNet today to use PrimeWARM on your next marketing project!
