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Coatings (or ‘coating finishes’) are applied after ink is applied to the paper. They are used to enhance the appearance of graphics or create a luxurious ‘feel’ when touched. Coatings can protect the printed surface from scratching, fingerprints, dirt and marring by increasing durability of the printed piece.
Why use specialty coatings on direct mail?
Increased durability is a big plus during shipment of items such as direct mail postcards, brochures, catalog covers, flyers and other mail pieces that may have a long journey, or get handled often. Additionally, coating finishes can often be used to enhance economy-grade paper by improving gloss and providing a smoother feel when handled.