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How to Drive Revenue to Your Business

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Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.

Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.

When the prospect comes in for service, they get a deal, and the dealer gets business and Read More »How to Drive Revenue to Your Business

New Product: The Textured Leatherette Planner

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We’d like to introduce PrimeNet’s Textured Leatherette Planner.

Textured Leatherette Planner mailpiece direct mail smallThis mailer has been designed to look and FEEL like a realistic leather planner and boasts a combination of dimensional visual elements such as torn-paper prize vouchers and handwritten calendar reminders. There is ample space for a personalized message to the consumer, which can be customized to fit your industry-specific audience.

Below is an example of a piece for the automotive industry featuring a guaranteed prize winner and sales event calendar reminders, however this can be tailored by Read More »New Product: The Textured Leatherette Planner

PrimeNet is HIPAA Compliant

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Direct Mail HIPAA Compliant Article MKeefe  By Mark Keefe, President

HIPAA stands for the Health Insurance Portability and Accountability Act of 1996, which was enacted by Congress to protect sensitive patient data. The act contains a “Privacy Rule” and a “Security Rule”,” which in turn protect the privacy, and sets standards for the security of electronic protected health information (e-PHI).

The HIPAA Security Rule defines “confidentiality” to mean that e-PHI is not available or disclosed to unauthorized persons. The Security Rule’s confidentiality requirements support the HIPAA Privacy Rule’s prohibitions against improper uses and disclosures of PHI.

Taken together, these rules establish national standards for how companies Read More »PrimeNet is HIPAA Compliant

Keep your service bays full with our clever checkbook that your customers will use for months!

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Becky  By Becky Paulsen, Client Services
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Sure it’s nice to sell cars, but a good chunk of dealer revenue is in service. That’s why PrimeNet created a special (and clever) direct mail marketing piece to drive business to those service bays. We say “clever” because it produces and we have the numbers to prove it.

Here’s how the checkbook mailer works. Prospects get a real checkbook, with a cover, and 12 personal checks from a local auto dealership, with the prospect’s name on the checks and a different offer on each one…such as one for a $19.95 oil change and tire rotation.

When the prospect comes in for service, they get a deal, and the dealer gets business and a stronger relationship. The check coupon has a bar code that gets scanned. Data is collected on special reporting software we created, that pumps out reports on the results of the mailer and proves the huge ROI.
Read More »Keep your service bays full with our clever checkbook that your customers will use for months!

Hurricane Season Is Right Around The Corner

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Vanessa Blog Image 2015 Hurricane Season
Remember that adage that “neither wind, nor rain, nor sleet, nor hail” can stop delivery of the mail? Well, in these days of intense weather mood shifts, the bigger worry should be destruction of the print facility that is producing your mail pieces.

Although the 2015 hurricane season has not yet officially started, tornadoes have been touching down in too many states to name! But no one knows what the rest of the season will look like.Read More »Hurricane Season Is Right Around The Corner

10 Tips For Boosting Direct Mail Response Using VDP

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Chuck  By Chuck Alsdurf, Vice President

Take a few minutes to download our free whitepaper on how to boost response using variable data printing. We guarantee you’ll come away with a new idea or two on how to make your direct mail marketing better.

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Some of the tips:
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• Tie all images and offers to the prospects demographics and behaviors.
. .Each printed piece should be unique from the others.
• Surprise with a low-tech element as part of your communication’s mix.
• Don’t underestimate the power of special folding.
• And much more…

Read More »10 Tips For Boosting Direct Mail Response Using VDP