A creatively formatted double window envelope shows off a potential prize that has been won which makes this letter a definite must-open. Labor Day Weekend often means time off work – which of course is a great time to boost sales by sending potential customers your message. This letter with attached savings voucher, grouped with a Peek-A-Boo insert, and patriotically decorated really stands out and boasts a winning message – Why? because the recipients clearly “have won a prize” and will need to know more! Inside, the peek-a-boo game piece is just screaming to be opened – but there is that little catch of having to wait until they arrive at your location. Customers won’t want to miss out, so they just HAVE to come in and see what they have won. More info andsamples can be found here.
Labor Day Weekend Bonus Cash, a Key Contest, Sale Pricing – Wait? A Key Contest? Now there’s a new idea for your Labor Day campaign.
A Labor Day Weekend promotion letter with a key attached gives potential customers a tangible and fun way to remember your event. It’s a holiday weekend, folks are relaxed and ready for the time off – so they will be sure to come try their luck, and be ready to win. When you make it a game, you’re already halfway to closing your deals.
Why does this letter stand out?
Unlike postcards with an affixed key, this key is presented in a sealed envelope. Your recipients don’t know it’s a key inside until it’s opened, and really, who wouldn’t want to know what they’ve received if there is a solid item in their envelope? These letters get opened!Find out more about our key letters here.
Give us a call today to get your Labor Day campaigns rolling
with these HOT new pieces!
As of August 1st, 2017, PrimeNet has gone Seamless!
In most verification environments, mail is currently verified manually by a USPS acceptance associate before entry and finalization. The acceptance associate performs a cursory review, collects full service initial verification mail samples, conducts requested in-depth verifications, and finalizes a postage statement. Mail can be released only after this process is complete, and it takes time – but with Seamless Acceptance, that crucial time gap is greatly reduced.
What does Seamless Acceptance mean for my company?
Seamless Acceptance will automate the verification process – streamlining and speeding up entry verifications. This results in a standardized acceptance and verification process for all mail preparers, regardless of their production process, and eliminates the need for Special Postage Payment Systems. There is a single streamlined standard operating procedure for acceptance employees to follow for verification. Manual scans will still be collected to capture weight, postage payment, and content eligibility. All gathered scans will be compared to the electronic documentation (eDoc) submitted and results will be displayed on the Mailer Scorecard.
The Seamless Acceptance process does not require in depth up-front manual verification at either the Detached Mail Unit (DMU) or the Business Mail Entry Unit (BMEU). This allows PrimeNet to have a longer production cycle as only random sampling is performed at the DMU or BMEU pre-induction. Current time-consuming manual verifications, such as the Mail Piece Count Verification (MPCV), will no longer be required under Seamless Acceptance. In fact, most verifications are fully automated based on eDoc and mail processing equipment (MPE) scans. Acceptance associates will manually capture data including weight, postage payment type and content eligibility during the sampling process which will be compared to the eDoc to determine discrepancies.
With Seamless Acceptance, PrimeNet will also be able to perform our own Drop Shipment Management System (DSMS) releases and clearances alleviating the need to wait for an acceptance associate to release mailings.
All of this means that your mail will enter the postal system more quickly, which is especially important for time sensitive mailings.
For more information on how our adoption of the Seamless Acceptance process can benefit your business, give us a call at 1-800-826-2869.
The results are in! We tested out USPS Informed Delivery™ service for ourselves and have come up with a few good points for direct mail.
We found that there really IS a decent quality image preview so you can see what’s coming – every day. This provides a chance for your audience to plan their to-do list a little more in advance if they want to take advantage of the deal that’s on its way. So, with that in mind, here are some tips for designing your offer to stand out even BEFORE it hits the mailbox!
Offer your call-to-action on the address side of your
piece or on your envelope.
Use a good color theme that will contrast well and look
almost as good in grayscale.
Make your fonts easy to read by keeping it simple.
BIG and BOLD are winners here.
Keep your design simple and uncluttered so that it is easy
to get your message across.
Place your most important content (i.e. call-to-action) centrally
so that it is visible on the scan.
Take advantage of customized design services from a trusted direct mail company or agency that is familiar with the Informed Delivery™ service.
Take a look at the screenshots below to get an idea of what your customers see in their daily Informed Delivery™ mail previews (click one of the thumbnails to enlarge):
Actual Informed Delivery Direct Mail Screenshot
Actual Informed Delivery Direct Mail Screenshot
Previously Published on April 7th, 2017:
By April 14th, USPS Informed Delivery™ will be available in all ZIP Codes spanning the United States.
Customers will be able to view household mail – Even while traveling!
Now your direct mail message will be even MORE visible to your customers!
With this optional Informed Delivery™ service from USPS, up to 10 mail piece images will arrive in morning email, which can be viewed on any computer or smartphone – but there’s more: USPS customers will be able to view additional images on a personal online dashboard in the same place packages are tracked! Even while traveling; as long as they have email or online access, people will be able to see images of many of the mail pieces which will be delivered to their mailbox.
“To automate the sortation and delivery of mail, USPS® digitally images the front of mailpieces that run through our automation equipment. Now we are using those images for a second purpose: to provide digital notifications to users in advance of the delivery of physical mail.” -USPS.COM
How can I sign up for images of my mail with USPS Informed Delivery™ to view snapshots similar to what direct mail recipients will see?
We’re happy to announce that our
85-ppm Konica Minolta Bizhub PRESS C1085, has been running wonderfully and has proven itself as an excellent addition to our printing equipment lineup here at PrimeNet.
Clearly one of the best production devices in its class, the Bizhub PRESS C1085 has consistently scored highly on all of its quality-test categories when testing was conducted by Buyer’s Lab International (BLI), an independent research and lab services testing company. “Usually we see models that excel in one or two areas, but fall short in others,” says David Sweetnam, head of BLI’s European Research and Lab Services. “With such an impressive all-around performance, the Bizhub PRESS C1085 will be a good fit in mid-volume production environments regardless of whether productivity, image quality, media handling or ease of use is the main concern.” And in PrimeNet’s case, it is a great fit for our customers and our business, mutually.
The Bizhub PRESS C1085 boasts color consistency and is among the best in class and is one of only a few production units to earn BLI’s highest 5-star rating for color consistency. Testing instruments “recorded no drift greater than Delta 2.9 on any of 12 colors on coated or non-coated stock when measured at five intervals over the course of 1,000 impressions. Text and fine lines were equally stellar, also earning 5-star ratings, and the device produced smooth halftone curves across all four colors.” Source: BLI, via keypointintelligence.com
Media-handling capabilities include:
• High maximum A3/SRA3 capacity of 13,890 sheets and support for three stackers providing an uninterrupted stacking capacity of 15,000 sheets. • Uninterrupted paper and toner refill, thus making the Bizhub PRESS C1085 capable of running 24-hour shifts with virtually no downtime. • High media weight support up to 350 gsm, including for duplexing • Air-suction feeding on all paper sources to aid handling of coated stocks. • Dehumidifier and preheat features assist with handling of offset media. • Humidifier option designed to reduce rippling and paper curl. • Supports several controller options. • When paired with the Konica Minolta controller, user-friendly job ticketing and extensive color management can be utilized, and operators are able to reorder and add or delete pages without needing to reRIP files before printing. • Excellent integration between the device media catalog and controllers
When tested with the Mixed Media Speed preference, the Bizhub PRESS C1085 achieved and maintained consistent simplex and duplex throughput speeds across the entire supported media range, plus it outperformed its closest competitors when printing on A3 and larger paper.
As an add-on, PrimeNet’s Bizhub PRESS C1085 boasts a saddle stitcher (model SD-513). which provides the following capabilities:
• Full-bleed, square-folded, professional booklets ready to box –– Prints on 12″x18″ stock to make a full bleed, 3-side trimmed, 8.5″ x 11″ booklet • Thinner booklet (<5 pages) covers can be creased to avoid toner cracking • 4-position stapled booklets which can be cut down into 2 smaller books • Tri-folded brochures on up to 12 point stock can be creased and folded in-line (letter size only)
We’re delighted to have the Bizhub PRESS C1085 in our lineup and look forward to passing the benefits along to our clients! Have a look at it in action here:
Click on any image in the gallery below for a closer look:
June 2017– PrimeNet Direct Marketing Solutions, provider of Direct Mail and Statement Processing Services, has completed yet another successful SOC 2 Type 2 examination.
The examination was performed by 360 Advanced, P.A., a full-service audit and consulting firm that specializes in integrated compliance solutions, including conducting SOC examinations. SOC 2, Statement on Standards for Attestation Engagements AT Section 101, ‘Reporting on Controls at a Service Organizations Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy ,developed by the American Institute of Certified Public Accountants (AICPA), is a widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services. Companies who complete an annual SOC 2 examination are able to
Celebrate special deals this Independence Day with a patriotic take on your direct mail campaigns!
As Summer heats up, Independence Day presents opportunities for innovative companies to turn a profit. Your campaign marketing strategy can play a huge role in the success of Summer sales. This year at PrimeNet, we are highlighting newly re-designed products for the 4th of July Summer holiday that have produced proven returns for our clients’ customer base.
Die Cut Flag Mailer
This 11″x8.5″ Die Cut Flag really stands out in the mailbox because of its unique flag shape. Printed on heavy stock, 4 color, 2 sides and mails inserted into a 12″x9″ full window envelope.
Independence Day Letter
The classic 8.5″x14″ letter is a tried and true approach for getting customers into your business. Mailed with a simple, yet official looking #10 window envelope, this is sure to get opened once it’s in the hands of your audience.
License Plate Mailer
License Plate Mailers can be customized for any state or region. People just love seeing their name, and when it’s BOLD on a 10″x12″ license plate with a catchy message, that greatly increases the chance they’ll come to your business. .
A full window envelope, conceals just enough of the border to spark curiosity. “Is that a real five-dollar bill that has fallen to the corner?” Open it to find out! “What DID I win under this scratch off?” These are the kinds of “I wonder” questions that get customers in the
PrimeNet Direct Marketing Solutions definitely has a huge advantage when it comes to Hurricane Season in Florida, and here’s why:
Direct Mail vs. Florida’s Hurricane Season: PrimeNet, 10 : Weather, 0. Hurricane Season is arriving once again on the East Coast. Running from June 1st to November 30th each year, hurricanes and tropical storms can wreak havoc once they make landfall, damaging homes and businesses, uprooting trees, tossing around structures and spawning powerful tornadoes which can destroy any (unprepared) thing in their path. They can cause widespread power outages, internet outages, and utility outages forcing businesses to close up shop for awhile, and the list goes on. Hurricanes are absolutely not our friend when it comes to our coexistence. But the good news is:
We take our direct mail business very seriously at PrimeNet, and are highly prepared for whatever nature decides to toss our way.
Our facility in Florida was built to tall-order specifications and is Category 3 protected, with our data center inside the facility reinforced to Category 5 protection. Our Data Center is housed in an enclosed structure within the Florida facility, and has a hefty power supply backed up by well-maintained onsite generators. Our data centers in both Largo, Florida and Shakopee, Minnesota, which back up each other, are constructed of poured concrete reinforced by rebar, filled with a special waterproof material and are finished with an additional layer of water resistant material for ultimate weather protection. Watch a short video on our Data Centers here.
We know your direct mail message is important, and with our secure data centers and facilities we at PrimeNet Direct Marketing Solutions have ensured that we won’t let
PrimeNet Direct Marketing is proud to announce for our 5th consecutive year we have met the requirements for Idealliance® G7 Master Printer qualification. We are now printing to G7 qualification in our offset printing department, our digital printing department; plus our Epson Proofer passed the G7 Grayscale, G7 Targeted and G7 Colorspace qualification and we are proud to be listed as a Certified G7 Color Contract Proof provider.
By adding our color digital department to our G7 compliant output devices we have positioned ourselves very well to match color across every output print area.
The Idealliance G7 Master program is the world’s leading print facility validation program.
G7 Master Qualification is granted to a physical facility to use the G7 Proof-to-Print Process that uses the most modern technology, techniques, and press controls to produce a close to visual match from proof to print. This qualification is valid for one calendar year and must be renewed annually. There are three levels of compliance for G7 Master Qualification:
These levels demonstrate G7 Master capabilities by specified print condition and offer multiple levels of distinction for G7 Master Printers. Print service providers of all types know that a measurable, predictable, and uniform color management process provides significant business advantages.
For printers to be successful, orders must be turned around quickly, they must be consistent and they must be predictable. G7 is the only methodology and print validation program in the world that crosses all print mediums.
PrimeNet has over 50 years of experience creating highly effective direct mail campaigns for businesses all over the United States. Our mailing list expertise will ensure your bulk mail is targeting only the most qualified prospects. When it comes to direct mail marketing with proven returns, make PrimeNet the first choice for your direct mail and for your business!