Author Archives: admin

  • 0
Content Calendar, fun unique holidays, social media content

Marketing Holidays Calendar: A List of Fun Days to Celebrate on Social Media and Beyond

If you’ve been on the internet lately (ahem – like right now?) then you may have noticed that it seems like there is a new holiday coming up every day that you’ve never heard of. Although you may not have heard of Talk Like a Pirate Day or National Pancake Day, many others have and they are celebrating them. These marketing holidays open up a wonderful opportunity to take advantage of trending topics and engagement with viewers. We’ve put together a list of these fun and sometimes unusual marketing holidays (along with the regular “boring” ones) so that you can mark your calendar and be ready for the upcoming year! Celebrating these holidays with a simple post on social media, while using the corresponding hashtag, can bring thousands of new eyes to your posts. You don’t want to miss out on this amazing–and fun–marketing opportunity!

This list isn’t exhaustive and all hashtags are subject to change. There are literally thousands of fun and unusual holidays out there. But this list is a great starting point. These holidays are not only a great way to market yourself on social media, but can be incorporated into any sort of campaign. For example, National Pizza Day would be a great holiday to launch a direct mail campaign around. Offer a coupon for a free slice of pizza, put #nationalpizzaday on your postcard mailer, and you’re all set!

Marketing Holidays by Date:

Jump ahead to the month you’d like, or continue scrolling to see all of the dates.

January
February
March
April
May
June
July
August
September
October
November
December


January 2020

1. Wednesday, New Year’s Day #NewYearsDay

2. Thursday, Science Fiction Day #ScienceFictionDay

4. Saturday, National Trivia Day #NationalTriviaDay

5. Sunday, National Bird Day #NationalBirdDay

11. Saturday, Human Trafficking Awareness Day #HumanTraffickingDay

13. Monday, National Sticker Day #NationalStickerDay

13. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay

15. Wednesday, National Hat Day #NationalHatDay

16. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

20. Monday, Cheese Lovers Day #CheeseLoversDay

20. Monday, Martin Luther King, Jr. Day #MLKDay

21. Tuesday, National Hugging Day #NationalHuggingDay

23. Thursday, National Pie Day #PieDay

24. Friday, National Compliment Day #NationalComplimentDay

25. Saturday, Opposite Day #OppositeDay

25. Saturday, Chinese New Year #ChineseNewYear

26. Sunday, Australia Day #AustraliaDay (Observed January 27)

28. Tuesday, Community Manager Appreciation Day #CMAD

28. Tuesday, Data Privacy Day #PrivacyAware


February 2020

2. Sunday, Groundhog Day #GroundhogDay

2. Sunday, World Wetlands Day #WorldWetlandsDay

2. Sunday, Super Bowl LIV #SBLIV

4. Tuesday, World Cancer Day #WorldCancerDay

5. Wednesday, National Weatherperson’s Day #NationalWeatherpersonsDay

7. Friday, National Send a Card to a Friend Day #SendACardToAFriendDay

8. Saturday, National Boy Scouts Day #BoyScoutsDay

9. Sunday, National Pizza Day #NationalPizzaDay

11. Tuesday, Inventors Day #InventorsDay

11. Tuesday, Safer Internet Day #SID2020

13. Thursday, World Radio Day #WorldRadioDay

14. Friday, Valentine’s Day #ValentinesDay

15. Saturday, Singles Awareness Day #SinglesAwarenessDay

17. Monday, Random Acts of Kindness Day #RandomActsOfKindnessDay

17. Monday, Presidents Day #PresidentsDay

18. Tuesday, National Battery Day #NationalBatteryDay

20. Thursday, World Day of Social Justice #SocialJusticeDay

20. Thursday, Love Your Pet Day #LoveYourPetDay

21. Friday, International Mother Language Day #IMLD

25. Tuesday, National Pancake Day #NationalPancakeDay

25. Tuesday, Mardis Gras #MardisGras

27. Thursday, National Retro Day #NationalRetroDay


March 2020

1. Sunday, National Peanut Butter Lover’s Day #PeanutButterLoversDay

2. Monday, National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3. Tuesday, World Wildlife Day #WorldWildlifeDay

4. Wednesday, National Grammar Day #NationalGrammarDay

6. Friday, National Dentist’s Day #DentistsDay

6. Friday, National Employee Appreciation Day #EmployeeAppreciationDay

6. Friday, National Dress Day #DressDay

7. Saturday, National Be Heard Day #NationalBeHeardDay

7. Saturday, National Cereal Day #NationalCerealDay

7. Saturday, National Day of Unplugging #NationalDayOfUnplugging

8. Sunday, International Women’s Day #BeBoldForChange

8. Sunday, National Proofreading Day #NationalProofreadingDay

8. Sunday, Daylight Savings #DaylightSavings

9. Monday, National Napping Day #NationalNappingDay

10. Tuesday, National Pack Your Lunch Day #NationalPackYourLunchDay

10. Tuesday, National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11. Wednesday, National Worship of Tools Day #WorshipOfToolsDay

12: Thursday, National Girl Scout Day #GirlScoutDay

13. Friday, World Sleep Day #WorldSleepDay

14. Saturday, Popcorn Lover’s Day #PopcornLoversDay

14. Saturday, Potato Chip Day #NationalPotatoChipDay

14. Saturday, Pi Day #PiDay 

15. Sunday, World Consumer Rights Day #WCRD2020

16. Monday, National Freedom of Information Day #FreedomOfInformationDay

17. Tuesday, St. Patrick’s Day #StPatricksDay

18. Wednesday, Awkward Moments Day #NationalAwkwardMomentsDay

19. Thursday, National Let’s Laugh Day #NationalLetsLaughDay

20. Friday, International Day of Happiness #InternationalDayofHappiness

20. Friday, World Storytelling Day #WorldStorytellingDay

20. Friday, First Day of Spring #FirstDayofSpring (some argue it is March 19, due to leap year)

21. Saturday, International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

21. Saturday, World Poetry Day #WorldPoetryDay

22: Sunday, World Water Day #WorldWaterDay

23. Monday, National Puppy Day #NationalPuppyDay

24. Tuesday, American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

25. Wednesday, Tolkien Reading Day #TolkienReadingDay

26. Thursday, National Spinach Day #NationalSpinachDay

26. Thursday, Purple Day #PurpleDay

28. Saturday, Earth Hour Day #EarthHour

30. Monday, Doctor’s Day #NationalDoctorsDay

30. Monday, National Take a Walk in the Park Day #NationalWalkInTheParkDay

31. Tuesday, World Backup Day #WorldBackupDay

31. Tuesday, Transgender Day of Visibility #TDOV

31. Tuesday, Equal Pay Day #EqualPayDay


April 2020

1. Wednesday, April Fools Day #AprilFools

1. Wednesday, National Walking Day #NationalWalkingDay

2. Thursday, World Autism Awareness Day #WAAD

3. Friday, Find a Rainbow Day #FindARainbowDay

4. Saturday, Hug a Newsperson Day #HugANewsperson

7. Tuesday, World Health Day #LetsTalk

10. Friday, National Siblings Day #NationalSiblingsDay

10. Friday, Encourage a Young Writer Day #EncourageAYoungWriterDay

10. Friday, Good Friday #GoodFriday

11. Saturday, National Pet Day #NationalPetDay

12. Sunday, Easter #Easter

12. Sunday, International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

15. Wednesday, National Tax Day #TaxDay

16. Thursday, National Stress Awareness Day #StressAwarenessDay

16. Thursday, National Wear Your Pajamas to Work Day #PJDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Thursday, National High-Five Day #NH5D

17. Friday, Haiku Poetry Day #HaikuPoetryDay

18. Saturday, National Columnists’ Day #NationalColumnistDay

20. Monday, National Look-Alike Day #NationalLookAlikeDay

22. Wednesday, Earth Day #EarthDay2020

23. Thursday, National Picnic Day #NationalPicnicDay

23. Thursday, World Book Day #WorldBookDay

23. Thursday, National Take Our Daughters and Sons to Work Day #COUNTONME

24. Friday, National Administrative Professionals Day #AdministrativeProfessionalsDay

24. Friday, Arbor Day #ArborDay

25. Saturday, National Telephone Day #NationalTelephoneDay

25. Saturday, World Malaria Day #EndMalariaForGood

29. Wednesday, International Dance Day #InternationalDanceDay

29. Wednesday, Denim Day #DenimDay

30. Thursday, National Honesty Day #NationalHonestyDay

30. Thursday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay

30. Thursday, International Jazz Day #JazzDay


May 2020

1. Friday, May Day #MayDay

1. Friday, International Workers Day #IntWorkersDay

1. Friday, Space Day #SpaceDay

2. Saturday, Brothers and Sisters Day #BrothersAndSistersDay

3. Sunday, World Press Freedom Day #WPFD2020 #PressFreedom

4. Monday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

4. Monday, International Firefighters Day #InternationalFirefightersDay

5. Tuesday, Cinco de Mayo #CincoDeMayo

5. Tuesday, World Asthma Day #WorldAsthmaDay

5. Tuesday, Thank a Teacher Day #ThankATeacher

6. Wednesday, National Nurses Day #NursesDay

7. Thursday, World Password Day #WorldPasswordDay

9. Saturday, Europe Day #EuropeDay

10. Sunday, Mother’s Day #MothersDay

12. Tuesday, National Limerick Day #NationalLimerickDay

13. Wednesday, National Receptionist Day #NationalReceptionistDay

15. Friday, International Day of Families #FamilyDay

15. Friday, National Bike to Work Day #BTWD

15. Friday, Endangered Species Day #EndangeredSpeciesDay

16. Saturday, Love a Tree Day #LoveATreeDay

17. Sunday, International Day Against Homophobia and Transphobia #IDAHOT2019

21. Thursday, National Memo Day #NationalMemoDay

24. Sunday, National Scavenger Hunt Day #NationalScavengerHuntDay

25. Monday, National Wine Day #NationalWineDay

25. Monday, Memorial Day #MemorialDay #MDW

28. Thursday, Hamburger Day #NationalHamburgerDay

29. Friday, Paperclip Day #PaperclipDay

29. Friday, Heat Awareness Day #NoFryDay

31. Sunday, World No-Tobacco Day #NoTobacco

31. Sunday, National Smile Day #NationalSmileDay


June 2020

1. Monday, Global Day of Parents #GlobalDayOfParents

2. Tuesday, Leave The Office Early Day #LeaveTheOfficeEarlyDay

5. Friday, World Environment Day #WorldEnvironmentDay

5. Friday, National Donut Day #NationalDonutDay

6. Saturday, Higher Education Day #HigherEducationDay

7. Sunday, National Cancer Survivor’s Day #NCSD2020

8. Monday, World Oceans Day #WorldOceansDay

8. Monday, Best Friends Day #BestFriendsDay

14. Sunday, World Blood Donor Day #GiveBlood

14. Sunday, National Flip Flop Day #FlipFlopDay

14. Sunday, International Children’s Day #ChildrensDay

14. Sunday, National Flag Day #FlagDay

20. Saturday, World Refugee Day #WithRefugees

20. Saturday, First Day of Summer #FirstDayOfSummer

21. Sunday, Father’s Day #FathersDay

21. Sunday, National Selfie Day #NationalSelfieDay

21. Sunday, World Music Day #WorldMusicDay

21. Sunday, International Yoga Day #InternationalYogaDay

25. Thursday, National Handshake Day #HandshakeDay

26. Friday, Take Your Dog to Work Day #TakeYourDogToWorkDay

27. Saturday, National Sunglasses Day #NationalSunglassesDay

30. Tuesday, Social Media Day #SMDay


July 2020

1. Wednesday, National Postal Worker Day #NationalPostalWorkerDay

1. Wednesday, Canada Day #CanadaDay

2. Thursday, World UFO Day #WorldUFODay

4. Saturday, Independence Day (United States) #IndependenceDay

5. Sunday, National Bikini Day #NationalBikiniDay

7. Tuesday, World Chocolate Day #WorldChocolateDay

11. Saturday, Cheer Up the Lonely Day #CheerUpTheLonelyDay

12. Sunday, Malala Day #MalalaDay

15. Wednesday, Give Something Away Day #GiveSomethingAwayDay

16. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

17. Friday, World Emoji Day #WorldEmojiDay

18. Saturday, Nelson Mandela International Day #MandelaDay

19. Sunday, National Ice Cream Day #NationalIceCreamDay

20. Monday, National Moon Day #NationalMoonDay

24. Friday, Summer Olympic Games Begin #SummerOlympics2020

30. Thursday, International Day of Friendship #DayOfFriendship

31. Friday, Talk in an Elevator Day #TalkInAnElevatorDay


August 2020

1. Saturday, Respect for Parents Day #RespectForParentsDay

2. Sunday, National Coloring Book Day #NationalColoringBookDay

8. Saturday, International Cat Day #InternationalCatDay

9. Sunday, National Book Lovers Day #NationalBookLoversDay

10. Monday, National Lazy Day #LazyDay

11. Tuesday, National Sons and Daughters Day #SonsAndDaughtersDay

12. Wednesday, International Youth Day #YouthDay

12. Wednesday, World Elephant Day #WorldElephantDay

13. Thursday, International Lefthanders Day #LefthandersDay

15. Saturday, National Relaxation Day #NationalRelaxationDay

16. Sunday, National Tell a Joke Day #NationalTellAJokeDay

17. Monday, National NonProfit Day #NationalNonProfitDay

19. Wednesday, World Photo Day #WorldPhotoDay

19. Wednesday, World Humanitarian Day #WorldHumanitarianDay

20. Thursday, National Lemonade Day #NationalLemonadeDay

26. Wednesday, National Dog Day #NationalDogDay

26. Wednesday, National Women’s Equality Day #WomensEqualityDay


September 2020

4. Friday, National Wildlife Day #NationalWildlifeDay

5. Saturday, International Day of Charity #CharityDay

6. Sunday, Read a Book Day #ReadABookDay

7. Monday, Labor Day #LaborDay

8. Tuesday, International Literacy Day #LiteracyDay

11. Friday, National Day of Service and Remembrance #911Day

11. Friday, Stand Up To Cancer Day #KissCancerGoodbye

12. Saturday, National Day of Encouragement #DayOfEncouragement

12. Saturday, National Video Games Day #NationalVideoGamesDay

13. Sunday, National Grandparents Day #NationalGrandparentsDay

19. Saturday, Talk Like a Pirate Day #TalkLikeAPirateDay

19. Saturday, Oktoberfest #Oktoberfest

21. Monday, International Day of Peace #PeaceDay

21. Monday, Miniature Golf Day #MiniGolfDay

21. Monday, Civic Day of Hacking #HackForChange

22. Tuesday, First Day of Fall #FirstDayofFall

22. Tuesday, Car-Free Day #CarFreeDay

22. Tuesday, Hobbit Day #HobbitDay

25. Friday, National Women’s Health and Fitness Day #FitnessDay

26. Saturday, European Day of Languages #EDL2020

27. Sunday, World Tourism Day #WTD2020

28. Monday, World Rabies Day #WorldRabiesDay

28. Monday, National Good Neighbor Day #GoodNeighborDay

30. Wednesday, International Podcast Day #InternationalPodcastDay


October 2020

1. Thursday, International Day of Older Persons #UNDOP

1. Thursday, International Coffee Day #InternationalCoffeeDay

1. Thursday, World Vegetarian Day #WorldVegetarianDay

2. Friday, International Day of Nonviolence #InternationalDayOfNonviolence

2. Friday, World Smile Day #WorldSmileDay

3. Saturday, National Techies Day #TechiesDay

3. Saturday, Mean Girls Day #MeanGirlsDay

4. Sunday, World Animal Day #WorldAnimalDay

4. Sunday, National Taco Day #NationalTacoDay

5. Monday, World Teachers Day #WorldTeachersDay

5. Monday, World Habitat Day #WorldHabitatDay

8. Thursday, World Sight Day #WorldSightDay

10. Saturday, World Mental Health Day #WorldMentalHeathDay

11. Sunday, International Day of the Girl #DayOfTheGirl

13. Tuesday, National Train Your Brain Day #TrainYourBrainDay

14. Wednesday, National Dessert Day #DessertDay

15. Thursday, Global Handwashing Day #GlobalHandwashingDay

15. Thursday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

16. Friday, World Food Day #FoodDay

16. Friday, Bosses Day #BossesDay

17. Saturday, International Day for the Eradication of Poverty #EndPoverty

20. Tuesday, World Statistics Day #StatisticsDay

21. Wednesday, Reptile Awareness Day #ReptileAwarenessDay

24. Saturday, United Nations Day #UNDay

24. Saturday, National Make A Difference Day #MakeaDifference

25. Sunday, Greasy Foods Day #GreasyFoodsDay

30. Friday, National Publicist Day #NationalPublicistDay

30. Friday, Checklist Day #ChecklistDay

31. Saturday, Halloween #Halloween


November 2020

1. Sunday, World Vegan Day #WorldVeganDay

1. Sunday, National Authors Day #NationalAuthorsDay

1. Sunday, National Cook For Your Pets Day #CookForYourPetsDay

1. Sunday, Daylight Saving Time Ends #DaylightSavings

3. Tuesday, National Sandwich Day #NationalSandwichDay

4. Wednesday, National Candy Day #NationalCandyDay

8. Sunday, National Cappuccino Day #CappuccinoDay

8. Sunday, Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

11. Wednesday, Veterans Day #VeteransDay

13. Friday, World Kindness Day #WKD

14. Saturday, World Diabetes Day #WDD

15. Sunday, Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

15. Sunday, America Recycles Day #BeRecycled

16. Monday, International Day for Tolerance #ToleranceDay

17. Tuesday, International Students Day #InternationalStudentsDay

17. Tuesday, National Entrepreneurs Day #EntrepreneursDay

19. Thursday, International Men’s Day #InternationalMensDay

20. Friday, Universal Children’s Day #UNChildrensDay

21. Saturday, World Hello Day #WorldHelloDay

26. Thursday, National Cake Day #NationalCakeDay

26. Thursday, Thanksgiving Day #Thanksgiving

27. Friday, Black Friday #BlackFriday

27. Friday, National Day of Listening #DayOfListening

28. Saturday, Small Business Saturday #ShopSmall

29. Sunday, Electronic Greeting Card Day #ElectronicGreetingCardDay

30. Monday, Computer Security Day #ComputerSecurityDay

30. Monday, Cyber Monday #CyberMonday


December 2020

1. Tuesday, World AIDS Day #WAD2020

3. Thursday, International Day of Persons with Disabilities #IDPWD

4. Friday, National Cookie Day #NationalCookieDay

4. Friday, National Sock Day #NationalSockDay

5. Saturday, World Soil Day #WorldSoilDay

6. Sunday, Microwave Oven Day #MicrowaveOvenDay

8. Tuesday, Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

10. Thursday, Human Rights Day #HumanRightsDay

10. Thursday, Nobel Prize Day #NobelPrize

11. Friday, International Mountain Day #InternationalMountainDay

11. Friday, National Salesperson Day #SalespersonDay

21. Monday, Crossword Puzzle Day #CrosswordPuzzleDay

22. Tuesday, First Day of Winter #WinterSolstice

24. Thursday, Christmas Eve #ChristmasEve

25. Friday, Christmas Day #Christmas

26. Saturday, Kwanzaa #Kwanzaa

30. Wednesday, No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay

31. Thursday, New Year’s Eve #NYE


With this comprehensive marketing holidays list, you are sure to have plenty of content ideas for the upcoming year. Follow us on our social media accounts to see what we do!
Facebook
Twitter
LinkedIn
Youtube


  • 0
Tax Season Marketing Tips to Help Your Business Grow During Tax Time

Tax Season Marketing: 5 Tips to Help Your Business Grow

Tax season is a time of year that you can almost guarantee that everyone is checking their mailboxes regularly. Many people are anxiously awaiting the arrival of their W-2 forms in the mail so they can start filing their taxes. Since everyone is paying close attention to their mail during tax time, it is the perfect opportunity to focus your tax season marketing efforts more heavily on direct mail. Below are 5 tips to get the most out of your marketing efforts during tax time.

1. Change Your Tactics Each Month

When referring to tax season, you can mean anywhere from January to April. Since this covers such a long stretch, it is important to realize how you should be marketing your business during each month of this season. January is the month in which most people start receiving their W-2s. During January, and even early February, a tactic you could use is to send your customers a piece of direct mail that may remind them of a tax form. Get them to open your tax time mail by thinking it is a tax form, but get them to continue reading by offering an amazing value.

Snap Pack, Tear Off, Pull Apart Mailers, Tax Season Marketing W2 Mail

By mid-February and through March, people will have started receiving tax refunds. This is when you should focus heavily on promotions dealing with tax refunds. People will also have a bit more money than usual, so bumping up your tax season marketing efforts in general during this time just makes sense.

2. Use Tax Season Marketing Numbers and Phrases

You can take almost any promotion that you run regularly and market it as a “Tax Season Sale.” An easy way to do this is to incorporate some of the lingo that people recognize as being associated with taxes. Make use of the phrase “EZ.” Offer prices of $10.40 for items to touch back to the 1040 form that no one wants to fill out. April 15th is a date that most people are familiar with. Run a sale with the expiration date of April 15th, and it will stick in people’s minds more easily. When assigning promo codes, think of key words like “1040M” or “TAXSAVINGS.”

3. Offer Tax Filing Services

A strategy that will be sure to get people through the door is to offer tax filing services at your location. Either offer the service yourself, or partner up with a well-known tax professional. People have to file their taxes anyway, why not with you? Use incentives such as doubling their refund amount towards a purchase at your business. This is especially helpful for large purchases such as cars, houses, and vacations. Car dealerships can benefit greatly from tax season marketing by using these strategies.

Tax Time Sales Event Mailer Tax Season Marketing

4. Why Should Customers Spend Their Refund WITH YOU?

By February and March, customers who are getting a tax refund will start receiving them. Odds are, they are looking for ways to spend this large sum of money they just came upon. Entice customers to spend their tax refund with your business. If you run an automotive business, offer to match their refund for a down payment. Offer tax-themed sales to promote new electronics. Or you can go for a different approach, and run a “no sales tax” promotion to entice those customers who may have had to just pay in a bunch of owed taxes.

5. Ease the Stress of Tax Time

April 15th is the tax deadline. Just because the stress of tax season is finally over, doesn’t mean your tax season marketing has to be. Offer ways to relax customers at the end of this hectic season. April would be a great time for a spa, massage studio, or salon to run a special promoting “de-stressing after tax time.” You can also offer a gift card to these types of businesses as an incentive for customers to spend their money with your business. Running a Vacation Giveaway Raffle is another great idea.

PrimeNet would love to help you with your tax season marketing efforts. Contact us today at 1-800-826-2869 to get started!

For physical samples of our work, click the “Request Samples” button below. To view more of our sample work online, click here.

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)


  • 0

USPS 2020 Postage Rates Have Been Announced


usps news for direct mail


It’s that time of year again when we, as marketers have to finalize our budgets for the new year. This includes taking into account, “What will I spend on my postage for my direct mail this year, and when will I know the new rates?”

The U.S. Postal Service has announced their newly proposed Mailing Service price updates which have been approved by the Postal Regulatory Commission (PRC). The new rates are scheduled to go into effect on January 26, 2020.  More information, as well as an updated postage chart can be found here, on our Postage Rate information page.


Mailbox Direct Mail Postal


  • 0
One-More-Time Printing Press Colors Blog Image

2020 and Beyond – Direct Mail is Evolving.

To summarize a recently published article from Printing Impressions: We’ve been hearing for quite a while now, things like “print is dead” and electronic media will rise above and make marketing avenues like direct mail totally obsolete. But print is still very much a major industry where direct mail is making a comeback.

That tactile component of direct mail is the key element that is bringing marketing back to the realm of print publications and direct mail. Why? Because direct mail and digital communications aren’t mutually exclusive. The best results are seen when brands find unique and engaging ways to combine both print and digital into their campaigns, seamlessly.

Digital Alone is Just Not Enough.

Neuroscience studies have shown that it’s easier for the human brain to process and recall information leading to taking an action – when that information is presented in a print format such as direct mail.

Even with this knowledge backed by research – It’s still ‘out with the same-old’. Direct mail strategies are ever-evolving. Personaliztion, for example, is a driving force behind today’s direct mail campaigns — a trend that will continue into 2020 and well beyond.

For more information on Image and Data Personalization and Custom Variable Direct Mail, give us a shout. 1-800-826-2869 or email askprimenet@primenet.com.

To read the full Printing Impressions article, we’ll save you some time searching. We’ve linked it here.


  • 0
continuing sales after christmas, new year sales

4 Ways to Continue Sales After the Holidays

The days of Fall Savings, Thanksgiving Deals, Black Friday Blowouts, Holiday Specials, and End-of-Year Extravaganzas, are over and the “Holiday Hype” has come to an end. You may be wondering–what now? While it’s true that more than half of a business’s profits for the year can accrue during the 4th quarter, it is important to keep that momentum continuing into the new year. Here are 4 tips to help your business have a successful and prosperous new year!

Use the “New Year, New Beginnings” Strategy

The beginning of the year is traditionally the time for making a new start, breaking bad habits and forming good ones. Use those themes in your marketing to keep up your current momentum. Convince your potential customers that your product can help them achieve whatever goals they are setting for themselves. This isn’t limited to self-improvement for people; this can also apply to businesses. For example, if you sell office supplies, advertise those supplies as a way a business can organize for a successful upcoming year. The new beginnings mentality is also applicable to learning a new skill, starting a hobby, or renovating a home. Whatever it is that you are trying to sell, market it in such a way that it aligns with this ideal.

Have a Clearance Sale on Last Year’s Inventory

Do you still have leftover stock from last year? Don’t worry – shoppers have come to expect just one thing from retailers after the holidays: clearance. So take advantage of this and encourage post-holiday buying.

Along with clearance sales, offer different  incentives to drive even more sales. By offering up-sells, you can prompt more shoppers to reach thresholds on purchase amounts. You could also offer volume pricing or bulk buying discounts. This works well on smaller items that can be used as supply stock-ups or as simple gifts throughout the next year. When it comes to shopping online, flat-rate or free shipping is always an enticing offer.

If you run a loyalty or rewards program you can offer incentives for purchases made in January to earn extra rewards. Double points are attractive, as are additional points for performing certain tasks. You might also want to discount gift cards or certificates to help build revenue more quickly.

Give Your Business a “Fresh Start”

Use the new year as an excuse to give your business a fresh start as well. The beginning of a new year is the perfect time to revamp your data lists. Make sure that your lists are current and up-to-date to ensure that you aren’t wasting effort (and money) reaching out to customers who have changed addresses, lifestyles, or are no longer in need of your services.

You can also take this opportunity to take a look back at all of the data you’ve been collecting and see what worked (and what didn’t.) Check out this article to discover tips on tracking how well your direct mail piece is performing. If you’ve noticed that a certain coupon brings in new customers regularly, keep using that! If another direct mail piece hasn’t seemed to have much of an impact, regroup and try again.

PrimeNet is always coming up with new, innovative direct mail pieces that are sure to stand out against the crowd. Perhaps if you tend to stick with mailing out self-mailers, you can switch to postcards. If postcards are a favorite of yours, try laminating your direct mail piece for an extra pop. Or try a new technique altogether – die cuts can be a creative way to capture attention.

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)

New Year, New Sales!

Although the holiday season has come to an end, don’t take for granted upcoming events that you can cash in on. In January, you can focus on winter themed events or fresh start savings. The Super Bowl, Valentine’s Day, and Presidents Day are all in February. Soon after, you can “Spring into Savings.” Anything can be marketed as a way to get customers interested in your products or services.

The overall message is to just keep going! If you stop building momentum, it’s hard to start again. Use these tips throughout the year and your profits will continue to snowball. Next thing you know, it will be time to plan for next year’s holiday season!


  • 0
Plastic Postcards, lamination

PrimeNet is excited to offer lamination services!

So what exactly is lamination? The laminating process bonds printed items between two pieces of clear, plastic film. This process has many uses and a variety of benefits.

What are the Benefits of Lamination?

  1. Laminated pieces last longer because lamination increases the durability of a piece. This saves money on reprinting.
  2. Laminated pieces are protected against stains, smudges, spills, marks, oil, grease, dirt, moisture, and fingerprints.
  3. Laminate is a completely transparent material and will not impair or blemish the print in any way.  In fact, laminate enhances ink colors and makes pieces more vibrant.
  4. Lamination thickens and strengthens printed material, creating an impression of higher quality and importance.

Plastic postcards, printing with lamination

How Can I Use Lamination in Advertising?

  1. Laminated mail pieces are glossy and vibrant! The laminate adds sheen and thickness to your mail piece. This means that it can break through mailbox clutter. A plastic postcard is eye-catching and different than the typical paper mailer.
  2. Lamination makes printed documents look more finished and professional. This conveys value to the consumer.
  3. Your direct mail piece has increased strength and durability. This means it can travel through the mail and arrive in excellent condition with no tears, wrinkles, or stains.
  4. The increased durability of a laminated mail piece can also increase the longevity of a printed piece. This can be very helpful when you are providing something that you want people to keep around for a long time, such as: calendars, re-usable coupons, schedules, etc.
  5. This durable format of direct mail also results in extended redemption cycles. You can provide coupons with a longer expiration date because the printed piece can handle the test of time. Glossy postcards won’t tear or chip along the edge of the card.
  6. Laminated direct mail can be highly personalized. Using variable data, you can include a consumer’s name and other personal details about themselves. This will stand out to the consumer and make them feel important, this piece was made just for them!
  7. Speaking of making the customer feel important, laminating a direct mail piece can do just that. Sending a highly personalized laminated postcard sends the message that you care about that customer’s unique circumstances. Their business is worth more to you than just the average postcard on card stock.

Laminated Menus, Calendars, and Fundraiser Cards

What Else Can I Use Lamination For?

Lamination can be used for many purposes and for a variety of reasons. Below, you will find many common examples of popularly laminated pieces.

Lamination enhances the appearance and extends the life of frequently handled prints, such as…

  • Menus for Bars and Restaurants
  • Price Lists
  • Training Materials
  • Maps
  • Calendars
  • Health and Auto Insurance Cards
  • Fundraising Cards
  • Showroom and Trade show Display Materials

Lamination protects printed materials that are used in dirty or damp environments…

  • Product Warning Labels or Fact Sheets
  • Maintenance Procedures
  • Operating and Safety Instructions
  • Signs and Rules
  • Reusable Hang Tags and Door Tags

Request Direct Mail Samples Button

(Clicking the “Request Samples” image should open your default email client.
If it does not, please use the contact form.)

To learn more about how PrimeNet can offer lamination to benefit you, call us today at 1-800-826-2869!


  • 0
promotional calendar, holiday cards, business promo, custom calendar printing

Promotional Items for Year End

The end of the year is quickly approaching! While it may seem obvious to focus your efforts on things like Black Friday and Holiday sales, it is equally as important to make sure you start the new year off on the right foot. One way to do this is by giving a little “thank you” to your current customers, or a “nice to meet you” to potential clients with promotional items. Below, are 3 ideas to promote your business starting now and into the following year.

Promotional Calendars

Calendars are the perfect promotional item to hand out. Not only are calendars something that your customers can get use out of for the whole year, but it gives you the opportunity to share your business information wherever the calendar happens to be displayed. There are also endless possibilities with how creative you can be when customizing your business calendar. Laminated desktop calendars, daily tear-off calendars, and magnet calendars are just a few options that come to mind. Start customizing a promotional calendar for your business today!

Holiday Cards

Holiday cards are a great way to tell your current customers that you appreciate them. A simple message showing that you appreciate their business can go a long way.

Additionally, sending out holiday cards to current (and prospective) customers with information on your newest promotion or coupons for them to save money on a new product can serve two purposes. The customer feels appreciated, and your business will receive sales from the offer you provided!

Another use for holiday cards is to send them out to other businesses that you have worked with throughout the year. Show them that you value your relationship, and hope to continue prosperously onto the next year.

PrimeNet has put together a template order process to make coming up with a holiday card design even simpler for you! Watch the video to see how we can put together your next holiday card!

Promotional Notepads and Stationery

Another business promo tool is stationery. The options in this category are endless. You can create almost anything, stick your logo and contact information on it, and hand it out to your customers. Custom printed shopping lists, notepads, and to-do lists are a few simple items that come to mind. Anytime someone reaches for a scrap piece of paper is your opportunity for them to be reminded of you and your company. You can also create something with a little bit more fun attached! What about a daily inspirational quote? Or a daily riddle with the answer given on the next page? These tactics make the customer WANT to use your product, and will subconsciously get them excited about seeing your company name. You can also provide laminated stationery so that it can be written on with dry-erase or wet-erase markers.

No matter what route you decide to take this year, it is important to get your name and information in front of as many eyes as possible, as often as possible. Contact PrimeNet today and let us help you get started on your next promotional campaign!


  • 0
Black Friday Direct Mail Self Mailer - Folded

Are you ready for the shopping season? Black Friday kicks it off!

direct mail black friday blog image Becky
.
Why send direct mail for Black Friday?

Black Friday kicks off the holiday shopping season. The time for hot sales and great deals is fast approaching, and that means it’s the perfect time to get your message out there to create your holiday hype! A unique direct mail design coupled with targeted offers to the most likely consumers presents a winning combination for bringing in profits for the holiday season.

You can expect to work closely with our professional account managers and design team to create a Black Friday campaign that gets customers in the door and helps you return the best results for your business! Start off the Holiday shopping season right with personalized direct mailers for Black Friday Deals!

For more details, take a look at our Black Friday samples here.

Read More

Checking...

Ouch! There was a server error.
Retry »

Sending message...

Contact PrimeNet

Fill in the form below and we will be in touch soon.

Are you human?

3 + 8 =

Want Email News & Offers?

Direct mail FL, MN SignUp