Category Archives: PrimeNet

  • 0

Direct Mail Design Tips to Stand Out with USPS Informed Delivery™ Service

The results are in! We tested out USPS Informed Delivery™ service for ourselves and have come up with a few good points for direct mail.

We found that there really IS a decent quality image preview so you can see what’s coming – every day. This provides a chance for your audience to plan their to-do list a little more in advance if they want to take advantage of the deal that’s on its way.  So, with that in mind, here are some tips for designing your offer to stand out even BEFORE it hits the mailbox!

  • Offer your call-to-action on the address side of your
    piece or on your envelope.

  • Use a good color theme that will contrast well and look
    almost as good in grayscale.

  • Make your fonts easy to read by keeping it simple.
    BIG and BOLD are winners here.

  • Keep your design simple and uncluttered so that it is easy
    to get your message across.

  • Place your most important content (i.e. call-to-action) centrally
    so that it is visible on the scan.

  • Take advantage of customized design services from a trusted direct mail company or agency that is familiar with the Informed Delivery™ service.

Take a look at the screenshots below to get an idea of what your customers see in their daily Informed Delivery™ mail previews (click one of the thumbnails to enlarge):


Previously Published on April 7th, 2017:

By April 14th, USPS Informed Delivery™ will be available in all ZIP Codes spanning the United States.

Customers will be able to view household mail – Even while traveling!

Now your direct mail message will be even MORE visible to your customers!

With this optional Informed Delivery™ service from USPS, up to 10 mail piece images will arrive in morning email, which can be viewed on any computer or smartphone – but there’s more: USPS customers will be able to view additional images on a personal online dashboard in the same place packages are tracked! Even while traveling; as long as they have email or online access, people will be able to see images of many of the mail pieces which will be delivered to their mailbox.

“To automate the sortation and delivery of mail, USPS® digitally images the front of mailpieces that run through our automation equipment. Now we are using those images for a second purpose: to provide digital notifications to users in advance of the delivery of physical mail.” -USPS.COM

Interface - USPS Informed Delivery™



How can I sign up for images of my mail with USPS Informed Delivery™ to view snapshots similar to what direct mail recipients will see?

Read More

  • 0

Bizhub PRESS C1085 at PrimeNet’s MN Direct Mail Center is Running Strong!

direct mail blog MN, Charlotte - Bizhub PRESS C1085


Bizhub PRESS C1085We’re happy to announce that our
85-ppm Konica Minolta Bizhub PRESS C1085, has been running wonderfully and has proven itself as an excellent addition to our printing equipment lineup here at PrimeNet.

Clearly one of the best production devices in its class, the Bizhub PRESS C1085 has consistently scored highly on all of its quality-test categories when testing was conducted by Buyer’s Lab International (BLI), an independent research and lab services testing company. “Usually we see models that excel in one or two areas, but fall short in others,” says David Sweetnam, head of BLI’s European Research and Lab Services. “With such an impressive all-around performance, the Bizhub PRESS C1085 will be a good fit in mid-volume production environments regardless of whether productivity, image quality, media handling or ease of use is the main concern.” And in PrimeNet’s case, it is a great fit for our customers and our business, mutually.

The Bizhub PRESS C1085 boasts color consistency and is among the best in class and is one of only a few production units to earn BLI’s highest 5-star rating for color consistency. Testing instruments “recorded no drift greater than Delta 2.9 on any of 12 colors on coated or non-coated stock when measured at five intervals over the course of 1,000 impressions. Text and fine lines were equally stellar, also earning 5-star ratings, and the device produced smooth halftone curves across all four colors.” Source: BLI, via keypointintelligence.com

Media-handling capabilities include:

High maximum A3/SRA3 capacity of 13,890 sheets and support for three stackers providing an uninterrupted stacking capacity of 15,000 sheets.
Uninterrupted paper and toner refill, thus making the Bizhub PRESS C1085 capable of running 24-hour shifts with virtually no downtime.
High media weight support up to 350 gsm, including for duplexing
Air-suction feeding on all paper sources to aid handling of coated stocks.
Dehumidifier and preheat features assist with handling of offset media.
Humidifier option designed to reduce rippling and paper curl.
Supports several controller options.
When paired with the Konica Minolta controller, user-friendly job ticketing and extensive color management can be utilized, and operators are able to reorder and add or delete pages without needing to reRIP files before printing.
Excellent integration between the device media catalog and controllers

When tested with the Mixed Media Speed preference, the Bizhub PRESS C1085 achieved and maintained consistent simplex and duplex throughput speeds across the entire supported media range, plus it outperformed its closest competitors when printing on A3 and larger paper.

As an add-on, PrimeNet’s Bizhub PRESS C1085 boasts a saddle stitcher (model SD-513). which provides the following capabilities:

Full-bleed, square-folded, professional booklets ready to box
– Prints on 12″x18″ stock to make a full bleed, 3-side trimmed, 8.5″ x 11″ booklet
Thinner booklet (<5 pages) covers can be creased to avoid toner cracking
4-position stapled booklets which can be cut down into 2 smaller books
Tri-folded brochures on up to 12 point stock can be creased and folded in-line (letter size only)

We’re delighted to have the Bizhub PRESS C1085 in our lineup and look forward to passing the benefits along to our clients!  Have a look at it in action here:

Click on any image in the gallery below for a closer look:

 


  • 0

PrimeNet Direct Marketing Solutions Completes SOC 2 TYPE 2 Examination

MKeefe  By Mark Keefe, President


jpg 360 Advanced SOC 2 Seal of CompletionJune 2017– PrimeNet Direct Marketing Solutions, provider of Direct Mail and Statement Processing Services, has completed yet another successful SOC 2 Type 2 examination.

The examination was performed by 360 Advanced, P.A., a full-service audit and consulting firm that specializes in integrated compliance solutions, including conducting SOC examinations. SOC 2, Statement on Standards for Attestation Engagements AT Section 101, ‘Reporting on Controls at a Service Organizations Relevant to Security, Availability, Processing Integrity, Confidentiality, or Privacy ,developed by the American Institute of Certified Public Accountants (AICPA), is a widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services. Companies who complete an annual SOC 2 examination are able to

Read More

  • 0

Boost Summer Revenue with Special Independence Day Marketing

transactional emails Hanson blog image

Celebrate special deals this Independence Day with a patriotic take on your direct mail campaigns!

As Summer heats up, Independence Day presents opportunities for innovative companies to turn a profit. Your campaign marketing strategy can play a huge role in the success of Summer sales. This year at PrimeNet, we are highlighting newly re-designed products for the 4th of July Summer holiday that have produced proven returns for our clients’ customer base.


Flag Diecut Mailer ThumbnailDie Cut Flag Mailer

This 11″x8.5″ Die Cut Flag really stands out in the mailbox because of its unique flag shape. Printed on heavy stock, 4 color, 2 sides and mails inserted into a 12″x9″ full window envelope.

 


Independence Day Buy Back letterIndependence Day Letter

The classic 8.5″x14″ letter is a tried and true approach for getting customers into your business. Mailed with a simple, yet official looking #10 window envelope, this is sure to get opened once it’s in the hands of your audience.

 


License Plate Mailer Independence Day thumbLicense Plate Mailer

License Plate Mailers can be customized for any state or region. People just love seeing their name, and when it’s BOLD on a 10″x12″ license plate with a catchy message, that greatly increases the chance they’ll come to your business.
.


Full Window Self Mailer 12x9 thumb

Large 9″x12″ Full Window Packages

A full window envelope, conceals just enough of the border to spark curiosity. “Is that a real five-dollar bill that has fallen to the corner?” Open it to find out! “What DID I win under this scratch off?” These are the kinds of “I wonder” questions that get customers in the

Read More

  • 0

Direct Mail vs. Hurricane Season: PrimeNet has the advantage.

Julie blog direct mail vs. hurricane seasonBy Julie Fleming, Information Technology

 

PrimeNet Direct Marketing Solutions definitely has a huge advantage when it comes to Hurricane Season in Florida, and here’s why:

direct mail vs. hurricane seasonDirect Mail vs. Florida’s Hurricane Season:
PrimeNet, 10 : Weather, 0. Hurricane Season is arriving once again on the East Coast. Running from June 1st to November 30th each year, hurricanes and tropical storms can wreak havoc once they make landfall, damaging homes and businesses, uprooting trees, tossing around structures and spawning powerful tornadoes which can destroy any (unprepared) thing in their path. They can cause widespread power outages, internet outages, and utility outages forcing businesses to close up shop for awhile, and the list goes on. Hurricanes are absolutely not our friend when it comes to our coexistence. But the good news is:

We take our direct mail business very seriously at PrimeNet, and are highly prepared for whatever nature decides to toss our way.

Our facility in Florida was built to tall-order specifications and is Category 3 protected, with our data center inside the facility reinforced to Category 5 protection. Our Data Center is housed in an enclosed structure within the Florida facility, and has a hefty power supply backed up by well-maintained onsite generators. Our data centers in both Largo, Florida and Shakopee, Minnesota, which back up each other, are constructed of poured concrete reinforced by rebar, filled with a special waterproof material and are finished with an additional layer of water resistant material for ultimate weather protection. Watch a short video on our Data Centers here.

We know your direct mail message is important, and with our secure data centers and facilities we at PrimeNet Direct Marketing Solutions have ensured that we won’t let

Read More

  • 0

PrimeNet Achieves G7 Status for Fifth Consecutive Year!

G7 Master Qualified PrinterTraci Direct Mail G7 Blog Photo
PrimeNet Direct Marketing is proud to announce for our 5th consecutive year we have met the requirements for Idealliance® G7 Master Printer qualification. We are now printing to G7 qualification in our offset printing department, our digital printing department; plus our Epson Proofer passed the G7 Grayscale, G7 Targeted and G7 Colorspace qualification and we are proud to be listed as a Certified G7 Color Contract Proof provider.

By adding our color digital department to our G7 compliant output devices we have positioned ourselves very well to match color across every output print area.

G7 Master Certified PrinterThe Idealliance G7 Master program is the world’s leading print facility validation program.
G7 Master Qualification is granted to a physical facility to use the G7 Proof-to-Print Process that uses the most modern technology, techniques, and press controls to produce a close to visual match from proof to print. This qualification is valid for one calendar year and must be renewed annually. There are three levels of compliance for G7 Master Qualification:

G7 Grayscale    |    G7 Targeted    |    G7 Colorspace

These levels demonstrate G7 Master capabilities by specified print condition and offer multiple levels of distinction for G7 Master Printers. Print service providers of all types know that a measurable, predictable, and uniform color management process provides significant business advantages.

For printers to be successful, orders must be turned around quickly, they must be consistent and they must be predictable. G7 is the only methodology and print validation program in the world that crosses all print mediums.

Read More


  • 0

Memorial Day Direct Mailers Customized for Your Customers

transactional emails Hanson blog image

Celebrate your special deals this Memorial Day with a brand new take on your direct mail campaigns!

As the unofficial start of summer, Memorial Day is full of opportunities for enterprising companies to turn a profit. Your marketing strategy plays a major role in the success of your sales, kicking off with Memorial Day weekend.  This year we at PrimeNet are highlighting three newly re-designed products that have produced proven returns for our clients’ customer base.

flag die cut direct mailer

Die Cut Flag Mailer

This 11″x8.5″ Die Cut Flag really stands out in the mailbox because of its unique flag shape. This piece is printed on heavy stock, 4 color, 2 sides and can be inserted into a 12″x9″ full window envelope.


memorial day letter advertising mail

Memorial Day Letter

The classic 8.5″x14″ letter is a tried and true approach for getting customers into your business. Mailed with a simple, yet official looking #10 window envelope, this is certain to get opened.


license plates self mailer

License Plate Mailer

License Plate Mailers can be customized for any state or region. People love seeing their name, and when it’s BOLD on a 10″x12″ license plate with a great message, that increases the chance they’ll come to you.


 

 

 

 


Some news you can use:

To help you increase your chances of success, here are Four Marketing Tips for Memorial Day:

1. Start Your Marketing Early
Many companies wait until the weekend before Memorial Day to begin marketing their special sales. You can get a jump on the competition by beginning your direct mail campaign several weeks early.  Be the leader of the pack and send your direct mail piece to your customers two to three weeks before Memorial Day.  Start marketing early, and by the

Read More

  • 0

Spring is In the Air: Targeting Weather Changes For Your Direct Mail Campaigns

direct mail blog FL, Jack
How does the weather affect consumer purchase decisions?

Targeting Weather Changes for Your Direct Mail Campaigns: Right on par with economy fluctuations, surprising as it may seem, weather plays a huge role in impacting consumer purchasing decisions. It affects the emotional state, which in turn drives choices on what to purchase, and dictates how much people are willing to spend. The effects go far beyond the obvious examples like cold beverages selling on hot days, and rain coats when it’s raining.

weather direct mail blog article lemonade sign

Weather influences practically every consumer purchase decision. What we eat, our choice of clothing, the type of car we drive and what house we buy, can all be predicted and determined by studying fluctuations in the weather. Understanding this relationship can have a huge benefit for brands and performance marketers. Weather data can be leveraged to market products at precisely the most profitable time, and in the manner which will have the most impact. By studying the weather forecasts for in-home dates, and by choosing a solid direct mail provider who can guarantee fast turnaround, it’s possible to gain a great competitive advantage.

Weather affects consumers on 3 levels method of purchasing, mood, and choice of products:

 ..

The Effect of Weather on Method of Purchasing

weather direct mail blog article online shopping

On the most basic level, weather affects the channels consumers use to make their purchases. For example; during warm sunny days, traditional brick and mortar shops often enjoy more in-store foot traffic, whereas periods of inclement weather tend to increase traffic to online domains. However, much also depends on seasonality, industry and the type of product(s) offered. Studies have found that on wet or cold days there was an average 12% increase in web traffic for retailers in home & furniture, wholesale, and clothing industries as compared to traffic on warm sunny days. However, oddly enough, there was no real significant difference for “big box” type retailers. Because weather driven demand can really vary with the type of industry, it is crucial that advertisers have insights on how

Read More


Checking...

Ouch! There was a server error.
Retry »

Sending message...

Contact PrimeNet

Fill in the form below and we will be in touch soon.

Are you human?

3 + 10 =