In today’s hospitality industry, competition for guests is at an all-time high. Guests have quite a bit of information at their fingertips, so it becomes a case of not only getting them the information but also making sure that information includes the right message. Here are some tips to consider when sending direct mailings to potential guests at your hotel.
Promote Local Activities
Visitors are rarely coming to your hotel solely for the purpose of sleeping at the hotel. Instead, they are visiting a location. As a result, they will likely want to know about the activities and things that they can find in the area. If guests realize what is located near your hotel, they will likely more strongly consider a stay. Attractions can include restaurants, museums, or other entertainment options. You will want to be able to convince your guests that your hotel is centrally located.
Show Off Trendy Technology
These days, being able to show guests that your hotel is wired and cutting-edge is one of the best ways to win over potential visitors. People want to stay at hotels that they perceive to be trendy. Hotels that feature smart appliances usually win up-for-grabs business in today’s environment. This includes smart televisions and smart appliances. Advanced technology is a surefire way to impress customers and to win business in an era when technology rules the day. In addition, you will want to advertise what industry trends your hotel follows. Customers want to know that your hotel is modern and that it keeps abreast of the times.
Maintain a Cohesive Brand
Hotel marketers should find a brand and stick with it. Hotels should not try to be all things to all guests. Instead, hotels need to find their niche in the marketplace and continuously pursue it. All advertising should be consistent with the overall theme. If your marketing material is controlled and ordered, your hotel can maintain a unified marketing theme. Once you have chosen your marketing brand, it is vital to stick with it and not divert from it. It is only by pursuing a well-integrated marketing plan that your hotel can make a name for itself with guests.
It is possible to break through to visitors of your hotel with direct advertising, even in today’s environment. If you are engaging in a direct mail campaign, you should make sure that you highlight both the location and trendiness of your hotel and that you stick with the same marketing theme.
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