Over the past decade, people have become more aware of the importance of having good health, which has lead to a real boom in the health and wellness industry. If you are a marketer dealing with health and wellness products, here are five health and wellness case studies which were a massive success.
Samsung’s Backup Memory
People who have family members that have Alzheimer’s know that even the simple act of the person recognizing them when they visit can be a challenge. Samsung came up with Backup Memory, an application that identifies the person who is near. The marketing campaign was a massive success because of the video concept used. Samsung collected experiences from people from around the world. The videos show push notifications in real time, and the memories pop up, which evokes an emotional reaction in the person watching, hence the success of the campaign.
Xyngular’s Spectacular Video Marketing Campaign
Xyngular is a company which offers one of the top-rated diets of 2018. The products include shakes, fat burners, detoxifiers, appetite suppressing supplements and sleep regulators. Xyngular’s Youtube channel showcases a spectacular video marketing campaign that has been all over the internet, making their products some of the most sought after for the past few years. The video marketers feature reviews from customers, the pros and cons of the product and other information that earns the trust of their followers, hence the popularity.
Noemi Association’s the Eyes of a Child
In this video marketing campaign, a parent and their child have been put side by side and a screen set up where different people make faces for the parent and child to mimic. The last look, however, is a child with special needs and instead of the parent mimicking, they stop while the child makes the funny face made by the special needs child. The message is simple yet so loud and clear.
The Mayo Clinic Minute Series
These are 60-second videos from mayo clinic where a variety of topics ranging from choosing a petroleum jelly to complicated issues such as dementia, are discussed. The conciseness and brevity of the videos are the reason they are so wildly popular.
Healthy Recipes by St. Elizabeth Health Care
The short videos by St. Elizabeth feature healthy recipes that are simple to make and loaded with the right nutrients. They are very popular with people who want to change their lifestyle and embrace healthy eating.
These are a few video marketing campaigns which have dominated 2018. Adding video content to your marketing campaign will help you reach your marketing goals.
So maybe you’re wondering “You’re a direct mail company – what’s video marketing got to do with direct mail?” Well, let’s say you’ve got a great video message airing. What happens when the TV goes off? Your viewer goes to bed, gets up, spends the day working, etc… then checks the mail at the end of the day. There is your message again in their mailbox, it matches your video message, and now they have something to hold onto and remember. The combination of video imagery, a strong message and a tangible mail piece will now have an even greater impact.