admin

By Jack Flick, Data Services

We’re pleased to announce our newest powerhouse of fast, efficient direct mail envelope printing here at PrimeNet. We’ve acquired the iJetColor 3.0 Envelope Press, and she’s running strong!

What this means for our customers is this:

PrimeNet now houses the capability to print four color direct mail envelopes quickly, and at an amazing value to our clients!

“The iJetColor 3.0 Envelope Press, powered by Memjet® and perfected by Printware®, is offered as a complete digital color printing solution bundled with an industry standard Xitron Navigator Harlequin RIP and workflow, a standard output tray and an iJetColor combo ink pack capable of printing thousands of 4-color envelopes, business cards or letterheads.

Advanced print technology usually demands a premium price – but not so with the new Printware iJetColor 3.0 Press. With a print speed three times that of traditional toner devices, the iJetColor consumables are roughly one-third the cost, offering Read More »iJetColor Innovates Direct Mail Envelope Printing

Door Hangers are a Cost Effective Direct Marketing Vehicle.

Door hanger marketing is often an ignored direct marketing program even though it offers great value and opportunity to businesses that are targeting a specific neighborhood or service area.

Door hangers are cost effective to print, and are an extremely effective marketing program for any industry. Door hanger advertising works FABULOUSLY for the Home Improvement industry i.e.: heating & air, roofing, remodeling, landscaping, lawn maintenance, and many others.

Whether you are bidding on a job, doing a repair, or on a scheduled service visit; having your sales person or technician place door hangers on just 15 homes around the appointment will increase your business in a concentrated area.

A Few Benefits of Door Hanger Marketing:

1. Cost effective direct marketing program.
2. Generates new business, increases your client base and creates name recognition in a targeted area.
3. Saves you money by reducing mileage and gas expenses on your vehicles.
4. Reduces drive-time, thus saving you money on drive-time compensation, and allowins more time for appointments.

Read More »Door Hangers : A Cost Effective Direct Marketing Vehicle

By Julie Fleming, Information Technology

A recent day-long ISP outage for a large portion of our local clients has sparked us to provide some helpful information on the topic.

Be it weather or ‘technical issues’ everyone is bound to experience an outage at some point in their existence. In the direct mail industry, it is imperative to have a backup plan since, as the old adage goes, ‘the mail must go through.’

While most businesses are sustainable enough to withstand an internet outage of an hour or two, what happens when that outage is projected to last an an entire day, or, even worse, many days?

Most businesses have a handful of associates who are savvy enough to know how to ‘make it work’ and get tasks done from other locations, for example: grab a laptop and head to the coffee shop in the next town over, or utilize a mobile internet provider (which many companies subscribe to and use on a regular basis anyhow) – but what if your entire company had to figure out how to work from a remote location because the internet was down? Even worse, what if your building was flooded or rendered uninhabitable/unreachable because of the weather? (At PrimeNet, we ensure that inclement weather will not hinder our Data Center, of course, more on that here.)

While it would be immeasurably tedious to provide a comprehensive guide on what to do in every single type of outage situation, here are a few questions that should help your business plan Read More »How will your business survive an internet outage?

Ready to expand your customer base? Send their name LARGE and send it LOUD with PrimeNet’s newly updated License Plate Mailer which can be customized for any region. People love to see their own name, and when it’s BOLD on a license plate from their own state, the chances are increased that your message will get customers in the door. Sales events, holidays and business-boosters all have a place on this custom license plate mailer!

In what state is YOUR business? Anywhere in North America, we’ve got you covered. Some examples Read More »Increase Sales with BOLD Customer Names on a NEW License Plate Mailer!

By Mark Keefe, President

Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception.

I’d like to share an article with you that was written by Martin J. Maloney, of Printing Industries Alliance:

“It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a message that the printing industry should be spreading everywhere.

Let’s look at the numbers. Taken together, the measured media represent a $300 billion market in the U.S. That works out to a media spend of about $1,000 per person per year. Market share by medium breaks down as follows:Read More »Pass the Word: Print Drives America

Let me just say this — it’s ALL about the direct mail list!  The more you can target your list to the people who are MOST likely to use your products or service, the better your response and ROI will be.

It may seem impossible to develop that perfect list but you actually have exactly what you need… YOUR DATABASE!

PrimeNet is a leader in Data Analytics. We can take your database and define your trade area, identify both your primary and secondary customer profile (see what they look like).

With that information we can find all the “Look-a-Likes” (people who look just like your primary customer) who are your best potential clients and mail to only those people.

Read More »How Important is the direct mail LIST?

Textured Leatherette Paper   |   Looking for Info on Coatings?

This mailer has been designed to look and FEEL like a realistic leather planner and boasts a combination of dimensional visual elements such as torn-paper prize vouchers and handwritten calendar reminders. There is ample space for a personalized message to the consumer, which can be customized to fit your industry-specific audience.

Below is an example of a piece for the automotive industry featuring a guaranteed prize winner and sales event calendar reminders, however this can be tailored by Read More »Textured Leatherette Paper and Coatings

  By Pam Wellnitz, List Services How many incredible direct mail pieces are wasted because they are sent to a lousy list that costs too… Read More »7 Reasons To Use PrimeNet For Your Direct Marketing List Needs