Author Archives: admin

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St. Patrick’s Day Magnet Postcards

Save some $$ GREEN $$ and draw positive attention to your business!

Magnet postcards are a fabulous way to keep your name in front of your new and existing clientele. And – The entire month of March, is a great time to get rolling with your spring direct mail campaigns because it’s a new season for deals!

AND BY THE WAY: We will customize to ANY industry!

Why advertise my business for St. Patrick’s Day?

Holidays present wonderful opportunities to advertise your business since your customers will be LOOKING for deals around that time! We know from experience that people who are already keeping an eye out for holiday specials are the most likely candidates to give you their business. St. Patrick’s Day in particular is near the transition to SPRING, and what better time to advertise your Springtime Specials than to introduce your holiday deals!

Here is What’s Included:

Full-Color, 2-Sided 6″x9″ Postcard
Affixed Magnet
Dedicated Account Manager
Resident List
Custom Postcard Design
Mailer Personalization
Print Production
Mail Delivery
Postal Receipts & Delivery Reports

Call today to get started: 1-800-826-2869

St Patrick's Day HVAC Postcard sample



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Targeted Online Ads Increase Direct Mail Response

.Increase Direct Mail Response MKeefe blog image

Warm up the Mailbox and Increase Direct Mail Response with Targeted Online Ads: What PrimeWARM can do for you:

Increase Direct Mail Response blog image PrimeWarm

When you have an eye-catching mailer as part of your advertising campaign, potential customers will pause to look. Now, imagine what happens when they’ve already become familiar with the message BEFORE they’ve taken it from the mailbox?

Because people are naturally comfortable with familiarity, PrimeWARM online ads play on that to provide an added boost to response rates. By the time customers receive their postcard, letter or self mailer, it will not be the first time they are seeing your message, and they are much more likely to act!

And the best news about this add-on:

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USPS 2017 Postal Rate Increase Goes Into Effect Over The Weekend

UPS Envelope direct mail envelope blog

Market Dominant Price Change has Been Approved by PRC

The U.S. Postal Service recently approved a slate of newly proposed Mailing Service price changes which has been approved by the Postal Regulatory Commission (PRC). These new rates are scheduled to go into effect on January 22, 2017.  The proposed price adjustments for First-Class Mail®, Standard Mail®, Periodicals and Package Services are within the price cap in U.S.C. § 3622(d) and are consistent with, or justified by an exception to, the workshare discount limitations in 39 U.S.C. § 3622(e). The PRC also concludes that the proposed classification changes for these classes are consistent with applicable law and regulations.  The new 2017 Postage Rates Chart can be found here.

Which Postal Rates Are Increasing?

  • First-Class Mail® Letters: $0.47 to $0.49
  • First-Class Mail Flats: $0.94 to $0.98
  • First-Class Mail Parcels (Retail): Overall 0.624 percent price increase; parcels between 0 to 4 oz. will continue to cost $2.67
  • Media Mail®: Overall 1.135 percent price increase
  • Library Mail: Overall 1.135 percent price increase
  • Certificate of Mailing: Overall 6.1 percent increase
  • Collect on Delivery: Overall 2.5 percent increase
  • Return Receipt: Overall 2.9 percent increase
  • Signature Confirmation™: Overall 3.5 percent increase

Which Postal Rates Are Decreasing?

  • Single Piece Metered Letters: $0.465 to $0.46; this brings the discount to $0.03 off the price of stamped letters, an increase from the current half-cent discount and two cents more than when such discounts were initially announced.
  • Overall prices for Presorted Letters/Postcards are decreasing slightly, by 0.250 percent, exclusively due to the reduction in the price of 5-Digit Automation Letters.
  • Today, First-Class mailers that presort their mail can send up to 2 ounce letters for the same price as a 1 ounce letter. The USPS is proposing to extend the 1 ounce price all the way up to 3.5 ounces. Mail more for the price of only 1 ounce!

Additional Postal Service Changes

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MatchMate & Vision System for Direct Mail Inserting and Printing

fl direct mail blog image
PrimeNet is proud to announce the arrival of their latest equipment addition:

The Kirk Rudy MatchMate & Vision System…

…brings even more value to your direct mail campaigns by reducing error rates and keeping costs low for all!

Improves quality & accuracy by ensuring integrity throughout the printing process
Increases productivity and lower costs by reducing errors
Supports closed envelopes by using readers before folders, turnovers and inserters
Extends the functionality and integrity of current applications by adding MatchMate into an existing print system

MatchMate is an incredibly flexible piece of direct mail production equipment which can be used with virtually ANY machine. The MatchMate software allows this machine to be laid out in a custom configuration to enable MatchMate to track products throughout the entire process, reducing error rates and keeping costs low for our valued clients.


More information on this time-saving, cost effective system can be found here.


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The Lucky CodeKase Mailer is Ready for St. Paddy’s Day!

Pat blog image direct mail codecase

The Lucky CodeKase Mailer is Ready for St. Paddy’s Day!

Dole out the LUCK with this direct mailer for Paddy’s Day! If the number under the scratch off matches, you’re definitely a WINNER! This piece is guaranteed to get customers in the door this time of year because EVERYONE is a Lucky Winner with CodeKase Game Piece Mailers!

The CodeKase Game Piece:

The CodeKase Game Piece is a direct mail product that gets attention by announcing WINNERS! Of course, who doesn’t want to be a winner? The CodeKase has a simple concept match-up number guaranteed to bring in customers and increase ROI with a  fun St. Patrick’s Day theme. More information and product specifications can be found here.

Call us today • 1-800-826-2869 • and learn how we can help you with your next promotion!

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Game On! Casino Pull-Tab Direct Mail Sends BIG Returns!

direct mail blog image- casino game piece mailer
Winners bring in business – plain and simple.

It’s time to get YOUR winners in the door!

direct mail piece casino pull tab winner

PrimeNet’s Casino Pull-Tab Mailer offers an all-in-one solution for customer fun and prizes!

PrimeNet’s Casino Pull-Tab Mailer, when included with a custom direct mail campaign, is sure to generate outstanding response rates! The Casino Pull-Tab Mailer is an all-in-one unique and fun way of bringing customers to your business. Since ‘everyone’s a winner’, this custom-designed Casino Pull-Tab Piece works very well for the Automotive or Service industries, or any business considering running limited-time promotions.

To find out more about this package, additional information is available here along with an image gallery.

We’d be happy to speak with you about developing a direct mail campaign using this, or other game packages!

Just give us a call at 1-800-826-2869 to get started.


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Print Mail: PRINT’S NOT DEAD! In Fact, Direct Mail is Very Alive.

direct mail blog - print mail
The Direct Marketing Association (DMA) reported fairly recently that the response rate for print mail surpasses that of all digital channels — and by a huge margin.

According to this DMA research, direct mail generates a 3.7% response rate with a home list, and a 1% response rate via prospect list.

Paid search, email, social media, mobile and internet display combined only achieve a 0.62% response rate. Which means: direct mail outperforms all combined digital channels by over 600%.

Direct Mail Blog - Print Mail

Print Mail to Digital Comparison by the Numbers:

Here are average response rates, by channel, reported in the survey:

  • Direct Mail: 3.7%
  • Mobile: 0.2%
  • Email: 0.1% (for a prospect list);  0.1% (for home list)
  • Paid Search: 0.1%
  • Social Media: 0.1%
  • Display Advertising: 0.02%

How does print mail’s cost compare to other channels?  Print mail’s cost-per-acquisition is highly competitive. Direct mail averages around $19, which is on par with mobile & social media (each at $16-18), paid search (at $21-30), internet display ads (at $41-50) and email (at $11-15).

Do certain direct mail formats perform better than others?  Absolutely. According to the

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Successful Installation of Konica Minolta’s Products Bolsters Revenue Stream for Florida Based Company

Direct Mail Konica Minolta Logo

News Release


Successful Installation of Konica Minolta’s Products Bolsters Revenue Stream for Florida Based Company

Ramsey, NJ – November 23, 2016 – PrimeNet Direct Marketing Solutions, a full service direct marketing company headquartered in Largo, Florida is pleased to announce demonstrated success on leveraging the proven technology of Konica Minolta’s bizhub® PRESS 2250P monochrome digital presses. As a result of this milestone, we have been able to retain current clients, expand the scope of their services and grow their sales revenue. Konica Minolta’s models address the growing need for high-performance, power-efficient, cost-effective demands of print shops.

Developed by combining two bizhub PRESS 1250P engines in a single space-saving design, the digital press is an ideal solution for print professionals that demand the highest levels of performance and productivity. The bizhub PRESS 2250P builds upon the successful technology of the bizhub PRESS 1250 series, which includes LED imaging and Simitri HD toner for true 1200 x1200 dpi print resolution.

Printing at up to 250 duplex impressions per minute (15,000 per hour), the 2250 easily handles long-run digital printing for improved turnaround times on all print jobs. In addition to fast output, the PRESS delivers accurate registration and the best B&W image quality available, while also

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