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By Pam Wellnitz, List Services

What is the most common use of a direct marketing/direct mail database?

Possibly the most common use of a direct marketing database is to generate a target list for a business’s direct mail campaigns.  Direct mail provides companies with the ability to target and define markets with customized offers for a demographic.

Direct mail has a number of advantages, including:

• Target recipients can be identified very precisely.

• Because of targeting, only a desired audience will respond, enabling your business to provide service which will be of the most mutual benefit. On the contrary, let’s say you decided to run a great advertisement without any targeting. Though this may bring a lot of response, your business might not yet be prepared for a huge surge of customers at once. For a smaller company or franchise, a flood of response to an ad can potentially be more disastrous than zero response. Why? Because an Read More »Why Targeting Audiences is Crucial – The Direct Mail List

In the aftermath of the recent Hurricanes, sales can take a downward turn despite your perceived best advertising efforts. But they don’t have to! Why?… Read More »Tips for Advertising After a Natural Disaster Recovery Period

Celebrate your special deals this Memorial Day with a brand new take on your direct mail campaigns!

As the unofficial start of summer, Memorial Day is full of opportunities for enterprising companies to turn a profit. Your marketing strategy plays a major role in the success of your sales, kicking off with Memorial Day weekend.  This year we at PrimeNet are highlighting three newly re-designed products that have produced proven returns for our clients’ customer base.

Some news you can use:

To help you increase your chances of success, here are Four Marketing Tips for Memorial Day:

1. Start Your Marketing Early
Many companies wait until the weekend before Memorial Day to begin marketing their special sales. You can get a jump on the competition by beginning your direct mail campaign several weeks early.  Be the leader of the pack and send your direct mail piece to your customers two to three weeks before Memorial Day.  Start marketing early, and by the Read More »Memorial Day Direct Mailers Customized for Your Customers

PrimeNet is proud to announce the arrival of their latest equipment addition: The Kirk Rudy MatchMate & Vision System… …brings even more value to your… Read More »MatchMate & Vision System for Direct Mail Inserting and Printing

News Release

FOR IMMEDIATE DISTRIBUTION

Successful Installation of Konica Minolta’s Products Bolsters Revenue Stream for Florida Based Company

Ramsey, NJ – November 23, 2016 – PrimeNet Direct Marketing Solutions, a full service direct marketing company headquartered in Largo, Florida is pleased to announce demonstrated success on leveraging the proven technology of Konica Minolta’s bizhub® PRESS 2250P monochrome digital presses. As a result of this milestone, we have been able to retain current clients, expand the scope of their services and grow their sales revenue. Konica Minolta’s models address the growing need for high-performance, power-efficient, cost-effective demands of print shops.

Developed by combining two bizhub PRESS 1250P engines in a single space-saving design, the digital press is an ideal solution for print professionals that demand the highest levels of performance and productivity. The bizhub PRESS 2250P builds upon the successful technology of the bizhub PRESS 1250 series, which includes LED imaging and Simitri HD toner for true 1200 x1200 dpi print resolution.

Printing at up to 250 duplex impressions per minute (15,000 per hour), the 2250 easily handles long-run digital printing for improved turnaround times on all print jobs. In addition to fast output, the PRESS delivers accurate registration and the best B&W image quality available, while also Read More »Successful Installation of Konica Minolta’s Products Bolsters Revenue Stream for Florida Based Company

By sending out Multi-Coupon Direct Mail Pieces to a targeted audience, you’re sure to get the right offer in front of your customer at the right time!

This multi-coupon direct mail piece is a modern way to present many offers all at once. It is a five panel, oversized letter which can accommodate multiple offers in a variety of formats – and multiple offers will assure that you can present at least one perfect offer to entice any recipient. This type of direct mail piece is great for service coupons, maintenance reminders, equipment discount vouchers, cash back vouchers, free gift vouchers, or any other offer you can dream up!

Click an image below to scroll through examples of multi coupon direct mail pieces:

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Our professional creative design team will work with you to customize your mailer to your specific business or industry so that you will get the best results. Additionally, there is an option available to have coupons perforated for easy tear-off! Our Multi-Coupon Mailer is cost-effective and offers a great value and opportunity to businesses that are targeting a specific neighborhood or service area. And the best part? There is never a need to worry about working with the post office or compiling your mailing list! Just contact us to get started and we will take care of the rest!

Multi-Coupon Mailers will Get the RIGHT OFFER in Front of Your Customer!

This direct mail piece is a great choice for the service industry due to the variety of coupons, but can be modified to accommodate any business which offers promotional discounts to increase traffic and conversions!

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Includes:

– 8.5 x 17″ letter 1 sided
– Four Color
– Folded & Inserted into a #10
…window envelope
– Resident List
– Personalized Mailer
– Product Design
– Dedicated Account Manager
– Mail Delivery
– Postal Receipt & Delivery Reports

.Read More »Multi-Coupon Direct Mail Pieces Deliver Results!

  By Pat Tucker, Production

ENVELOPE SALE! • ENVELOPE SALE! • ENVELOPE SALE!
MailPAK 9×12“ Envelopes Now ONLY 10¢ Per Envelope!*

(Previously 15¢ and up)
MULTIPLY YOUR SAVINGS, MULTIPLY YOUR PROFITS!

Urgent Deliveries pique consumer curiosity!

The bold, yet simple packaging of the MailPAK is sure to get opened once it’s in your customer’s hands. Because this direct mail package has a look similar to the urgent mailing envelopes provided by special delivery carriers, the MailPAK 9×12 envelope will generate interest as to what is inside. When coupled with enticing calls to action on Read More »MailPAK Gets Opened!

By Becky Paulsen, Client Services LARGE Full Window Direct Mail Packages Produce BIG Returns on Your Direct Mail Campaign, and here’s why: With a LARGE… Read More »LARGE Full Window Direct Mail Package Brings BIG Returns!