By Mark Keefe, President
Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception.
I’d like to share an article with you that was written by Martin J. Maloney, of Printing Industries Alliance:
“It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a message that the printing industry should be spreading everywhere.
Let’s look at the numbers. Taken together, the measured media represent a $300 billion market in the U.S. That works out to a media spend of about $1,000 per person per year. Market share by medium breaks down as follows: