By Jack Flick, Data Services
U.S. Postmaster General’s Digital Strategy to Support the Paper Mailing Industry Aims for 2017 Launch of Mail Preview App:
Megan J. Brennan, Postmaster General and CEO of the United States Postal Service, recently announced efforts by USPS to lead a technology-driven reinvention of traditional paper mail during a keynote speech at the National Postal Forum—the annual mailing industry trade show, which ran from March 20th-23rd, 2016.
“The Postal Service is investing in our digital strategy, because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” said Brennan. “We are committed to elevating the role of mail in American marketing and communications, and earning a bigger slice of the marketing pie.”
In her address, Brennan pointed to strategic initiatives and investments which will provide the mailing industry with vastly expanded digital capabilities. “Our vision is not confined to what we can accomplish in the next year or two. We have to continue to build and focus on the